SUMMARY

• An expert with 15+ years of experience in all areas of digital marketing & advertising, product development, and corporate communications for teh military and corporate fortune 200 & 500 companies to include teh nation’s top civilian ad agencies’ such as Confidential, Confidential ., Confidential, Confidential, and Confidential 
• Military Veteran & Digital Leader with a talent for building collaborative teams spanning both business and technology. Excellent interpersonal skills dat drive unified strategies and products. Data driven decision maker; able to bring order to chaos and drive large, highly complex initiatives. Coach and mentor, empowering teams to learn and perform at their highest potential while embracing diversity in thinking. Proven account and practice development track record.

EXPERTISE INCLUDES:

• eCommerce & Retail
• Data Analytics
• Demand Generation
• Omni - Channel
• Optimization Testing
• Digital Strategy
• Storefront Platform Management
• Competitive Analysis
• Project Management
• Social Media Content & Strategy
• Market Intelligence
• Member Experience
• Marketing & Brand Awareness
• Prototype & Product Development
• Executive Presentations

PROFESSIONAL EXPERIENCE

Senior Strategy Consultant

Confidential, TX

Responsibilities:

• Implemented Leverage industry trends to provide innovative strategic digital solutions.
• Produced analysis viability reports to halp provide insights dat inform and develop strategy recommendations to internal clients as well as return on investment opportunities.
• Provided data-driven problem-solving techniques and analytical rigor, to manipulate, interpret, and study competitive intelligence and business data to translate into insights for strategy development.
• Defined objectives for assigned components of overall strategy projects and assists to establish a framework for successful strategy executions dat support executive goals, KPI’s.
• Collaborated with various teams to ideate on blue sky solutions for consideration and oversee user testing results.
• Developed strategies and prototypes to support feature roadmap development to execute teh best possible Member-facing experiences while balancing business needs and staying within budget.
• Developed strategies and prototypes to support feature roadmap development to execute teh best possible Member-facing experiences while balancing business needs and staying within budget.

Experience Owner

Confidential - Confidential, TX

Responsibilities:

• Leveraged industry trends to provide innovative strategic digital solutions.
• Analyzed viability reports to halp provide insights dat inform and develop strategy recommendations to internal clients as well as return on investment opportunities.
• Provided data-driven problem-solving techniques and analytical rigor, to manipulate, interpret, and study competitive intelligence and business data to translate into insights for strategy development.
• Defined objectives for assigned components of overall strategy projects and assists to establish a framework for successful strategy executions dat support executive goals, KPI’s.
• Collaborate with various teams to ideate on blue sky solutions for consideration and oversee user testing results.
• Developed strategies and prototypes to support feature roadmap development to execute teh best possible Member-facing experiences while balancing business needs and staying within budget.
• Provided executive leadership line of sight of real-time scorecard results with a cohesive strategy management dashboard dat highlights metrics associated with strategic goals and objectives.

Digital Marketing Manager I Creative, Strategy & Development| Integrated Marketing

Confidential - Confidential, TX

Responsibilities:

• Developed and deliver go-to-market plans using business intelligence strategies for teh company brand and products dat contribute to goals outlined by strategy/market performance.
• Developed and deliver go-to-market plans using business intelligence strategies for teh company brand and products dat contribute to goals outlined by strategy/market performance.
• Gatheird analytical data to support business analysis and assist with website optimization to improve engagement and conversion of all digital media tactics and efforts.
• Developed and implemented a seamless and innovative digital experience utilizing teh marketing funnel approach to exhaust digital touch points and allow for a better user experience to increase product and service acquisition.

Digital Marketing Manager - Omni-Channel Specialist

Confidential | New Braunfels, TX

Responsibilities:

• Responsible for management and strategic tactical execution of teh Retail Channels affiliate marketing program.
• Teh program included 3 primary brands with an average of 500 affiliate partners per brand. Focused on top revenue-producing brands generating 90% of total brand revenue. Annual quota of $3M and 15% YoY annual growth.
• Implemented marketing strategies for online campaigns to increase traffic and engagement. Worked closely with creative, IT, eCommerce, and finance to develop campaigns and promotions.
• Developed acquisition segmentation strategy to seek blogs and fan groups of targeted segments and proposed participation in branded blogging and promotion of our brands.
• Developed deep noledge of online marketing tools, data analytics, and strategies, with an ability to research, plan, develop and execute complex multi-channel campaigns. Expert in launching and managing comprehensive projects.
• Clients Managed: Intuit, Walmart, Advocare, Costco, Office Depot, Mary Kay Cosmetics among others My Buys: Managed remarketing display advertising for 8 brands.
• Amazon Marketplace: Managed Seller Central for 4 brands.
• Affiliations: Division, United Way Lead, June 2014 - August 2015.
• Took ownership of teh affiliate marketing channel and increased revenue by 30% MoM in 6 months.

Market Radio Specialist

Confidential, TX

Responsibilities:

• Assisted with increasing teh department revenue, $120M to $240M in 4 months.
• Responsible for overseeing deployment of all advertising and promotions in line with teh business strategy for over 3,200 national radio stations to ensure effectiveness and maximize revenue.
• Juggle competing demands in a highly pressured work environment and prioritized to meet deadlines.
• Knowledge of teh Radio market, different station and program styles, and audience demographics.

Digital Marketing Manager - Social - Confidential

Confidential

Responsibilities:

• Developed marketing and communications plans based on market analysis and consumers’ insights.
• Designed an innovative social media website and newsletter to halp keep community members informed.
• Public Affairs - Negotiated events/sponsorships and added value opportunities.
• Managed project planning to ensure efficient execution of all activities on and off teh installation.
• Managed resources for Family Readiness Group operations and functions by advocating efficient use of community resources, supporting policies and procedures all while providing leadership and direction.
• Leadership - Goal: To halp build stronger relationships between teh US Military and Germany (Host Country).
• Provided guidance and assistance to leadership and installation personnel on effectively communicating information about new programs and services to halp increase production and participation.
• Raised significant funds to halp support events, family support via monthly community fundraisers.

Marketing & Strategic Communications Specialist

Confidential

Responsibilities:

• Spearheaded all strategic marketing efforts with branded, digital marketing campaigns.
• Marketing Communications - Goal: Help build stronger relationships between teh Command Garrison Leaders and their Active Service member component.
• Served teh garrison commander with planning and executing marketing programs and developing community relations plans within teh local national German community.
• Social Media - Goal: raise awareness of all medical programs and services for Soldier and their families.
• Urbanized and maintained a comprehensive social media strategy and execution dat defines how social media marketing techniques will be applied to increase visibility and traffic of all Army services and programs executed with consistent branding on all products, all within a narrow time limit.
• Designed and managed teh CRDAMC social media network Facebook by overseeing uploads of videos, pictures, articles, and important announcements for teh community’s main interests and medical concerns.
• Generated social media research surveys to halp establish a strong and effective marketing plan.
• PR & Journalism - Goal: Inform medical personnel and installation leaders of active programs dat assisted with Soldier Readiness and quality first-class health care for their families.
• Instituted marketing communication plans and creative development aiming to establish quality health care services and programs among other self-sufficient programs designed for military families living overseas.

Senior Project Manager

Confidentia,l, New York, NY

Responsibilities:

• Brought onboard as a lead project manager to facilitate and manage teh execution of high profile and lucrative product and campaign launches for Verizon.
• Lead Project Manager for Verizon Fios campaign.
• Lead project manager from conception to execution for a $70M nationwide campaign, working across multiple teams including: legal, product, production, account team, and client (Brand Executives).
• Tasked with on-time execution (TV, Print, Outdoor, Direct Mail), managing expenses for national and local advertising campaigns, personnel coordination, building estimates for production timelines and costs within different markets, and external market research of teh competitive marketplace.
• Resulted in aggressively increasing market share from teh #5 brand to #1 brand in teh country. Lead Project Manager for Android Smartphone and Rhapsody Music Application.
• Lead project manager for $50M dollar print production campaign for Android Smartphone ft. Rhapsody
• Tasked with establishing and maintaining relationships within departments and agencies including, legal, ad and broadcast sales, national and regional marketing and outside vendors for both local and national print and broadcast, direct mail, print ad, out of home, bus and subway.
• Resulted in substantial sales of teh Android Smartphone, increased sales advantage over teh competitor.