Sr. MANAGER- DIGITAL MARKETING Resume

SUMMARY

Entrepreneurial self - starter wif a successful track record of developing highly successful and measurable strategies to increase revenue, customer acquisition, and build dream teams.
Achievement-driven, highly energetic and versatile marketing expert wif 12 years’ experience leading ecommerce and digital marketing.

CORE COMPETENCIES

PROFESSIONAL EXPERIENCE

Sr. MANAGER- DIGITAL MARKETING

Confidential

Responsibilities:

Revamped SEM efforts for key product pages leading to 80% increase in qualified leads and targeted traffic.
Completely overhauled teh company’s social strategy by building a solid social presence.
Spearheaded marketing analytics and marketing automation programs which increased customer engagement by 75%.
Increased website organic, referral, targeted social traffic by 30%.
Developed and executed globally integrated digital marketing campaigns wif different regions like Europe, Asia, and Latin America
Implemented PR efforts for aggressive growth of key products and successfully position company’s rebranding strategy
Established roadmaps and processes for strategic planning to grow channel revenue and improve online marketing KPIs YOY.
Successfully built teh Digital marketing center of excellence team from ground zero.

EMARKETING MANAGER

Confidential

Responsibilities:

Emails: Designed and executed marketing automation and nurture campaigns using Eloqua/HubSpot/Constant Contact. Executed integrated lead nurturing campaigns to funnel hot leads into SFDC (Sales Force).
Vendor Management: Managed digital vendor selection and gauged digital marketing campaign effectiveness. Provided recommendations to maximize teh digital channel reach and ROI.
AdWords & Analytics: Collaborated wif cross-functional teams or BUs to define lead/revenue projections and report on all KPI metrics. Used Google analytics, Site Catalyst/Omniture for web analytics, SEO, PPC etc.
Webinars: Managed highly successful webinars by KOLs partnering wif top journals like Nature, Science/AAAS, Genome Web etc.
Social Media: Single handedly grew Affymetrix social media channels achieved 80% engagement rate on various channels. Ran online campaigns on a budget wif significant increase in traffic from social channels on targeted page