SUMMARY

• 5+ Years of IT Experience in Development, Admin, Business Analysis, Quality Analysis with strong comprehension of Business Requirements Gathering, Application Design, creating lightning components using Marketing Cloud, AMP Script, SQL Queries, HTML, CSS on Force.com
• Certified Salesforce Marketing Cloud Email Specialist with 5+ years of experience as ExactTarget Engineer with a proven track record of consistently exceeding performance goals.
• Expert ability to work with creative and technical departments to conduct tests and execute programs.
• Implemented the design of standardized creative templates.
• Developed newsletter content, and creative content for banner advertisements.
• Expert in handling in most of the modules in ExactTarget such as Automation Studio, Journey Builder, Contact Builder and Triggered sends etc.
• Extensive experience with Data Extensions and SQL Queries.
• Used AMP Scripting to use data in emails from Data Extensions.
• Experience with Mobile Push notifications and SMS.
• Self - motivating and capable of handling multiple projects at the same time.
• Ability to understand business goals and translate technical and non-technical information to and from clients.

PROFESSIONAL EXPERIENCE

Confidential, Kansas City, MO

Sr. Salesforce Marketing Cloud Developer

Responsibilities:

• Planned, developed and executed email campaigns and automated emails through Automation studio.
• To develop, QA, and deploy journeys using the marketing applications for email marketing and product communications.
• Create journeys and implementmarketingcampaigns usingmarketingcloud tools like Journey Builder,EmailStudio, and Automation Studio.
• Reporting onemailcampaigns (status and outcomes) for various stakeholders. Cross-departmental collaboration on major projects and new initiatives.
• Created many Data extensions to accommodate custom scenarios. Configured and designed journey's using journey Builder.
• Used AMP scripting to use data from Data Extensions.
• Create and maintainemailreporting dashboards, conduct A/B testing, and provide test results to theMarketingteam to drive segmentation, delivery, and content decisions.
• Working withMarketingmanagers and converting their strategy into implementations usingMarketingcloud & Exact Target.
• Develop different Email templates for implementation of dynamic email marketing program using AMP Script, HTML and CSS.
• Worked on SQL queries for various data Segmentation.
• Worked on custom solution to provide dynamic date time offset for different time zones in USA using AMP script and Automations.
• Provided custom reports to business on journey logs using system data views.
• Provided custom reports built using HTML email templates to send errored data in cloud pages built with try catch.
• Automated file transfer Activities when employee submits health records using cloud pages.
• Used AMP script in email templates for subscriber customization.
• Testedemailsbefore their release into production for compatibility with web browsers andemailclients; ensuring all links, images, subject lines and list segments are correct, troubleshooting technical issues related to HTML templates, and other aspects ofemailexecution (Inbox tools, and Litmus).
• Created Journeys in Journey Builder for campaigns that are by the business team.
• Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings.
• Worked in an Agile environment with a focus on iterative and test-driven design methods.
• Design advanced reports, dashboards, and portals in Marketing Cloud and other business intelligence tools.
• Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.
• Scheduling deployments in the Salesforce Marketing Cloud application and providing completion communications to the client
• Conducted A/B testing and did recommendations accordingly.
• Experience on campaign management tools.
• Executed data-driven campaigns, email, mobile push, SMS.
• Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments
• Prepare customer assets for hand off to other team members

Environment: Exact Target/ Marketing CloudMarketing CloudAdmin,Marketing CloudIntegration, Automation Studio, Activities, Journey Builder, Audience Builder, Email Campaign, HTML, Java Script, CSS, Triggers, Web Services, Reports, Email Services, Tracking, Sandbox data loading, Agile Methodology, Inbox tools, Litmus Photoshop, Dreamweaver, HubSpot, Pardot, Bridge, and FishBowl.

Confidential, Wilmington, OH

Salesforce Marketing Automation Specialist

Responsibilities:

• Responsible for developing, coding, designing Email templates and ongoing support of the applications.
• Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries.
• Has Done many complex Integrations between marketing cloud and other middle ware tools.
• Not only connected salesforce connector but also connected informatica connector, PFL, and built some custom functions on Heroku to drive the journey use cases.
• Used Return Path to track email send statistics and provide the reports to business people.
• Launched many SMS campaigns, configured double opt-ins to the organization.
• Working with Marketing managers and converting their strategy into implementations using Marketing cloud ExactTarget.
• Scheduled monthly and weekly reports based upon the sends and send those reports as an attachment without using attach function in marketing cloud.
• Analyze the reports with business people and come up with a new strategy on how to handle the undeliverable and bounces both in SMS and email sends.
• Provide necessary training on exact target for fulltime employees and troubleshoot if any problems or errors arise.
• Followed QA process to ensure emails are rendered as insisted across all email clients and screen resolutions.
• Strong knowledge of developing AMPSCRIPT code to implement business requirements by creating Dynamic content.
• Worked and Scheduled Adhoc email campaigns.
• Provided real-time personalized print collateral based upon user behavior in PFL.
• Automated printing and mailing with PFL
• Employed Data Loader to read, extract, and load data from CSV files.
• Responsible for technical coordination including email QA in html, writing SQL query and AmpScript logic and leveraging assets to build and deploy email campaigns.
• Used HTML, CSS, AMPScript, SSJS, and other technologies to build customized One-Click Subscription solutions that support critical business functions.
• To Monitor the campaign post-deployment to validate completion
• Designed personalized email content using Adobe Creative Suite, HTML and CSS3 in Content Builder.
• Leverage ExactTarget's AmpScript to automate email sending processes.
• Send emails through Exact Target and track campaign results and efficacy. Leverage existing email templates to create new email campaigns.
• Worked on Tracking to track the email behaviors.
• Performed good coordination and can work well in a team environment and brainstorm with other technical developers and non-technical business leads on ideas, workflow, technologies, and processes.

Environment: Exact Target/ Marketing Cloud, Marketing CloudAdmin,Marketing Cloud Integration, Automation Studio, Activities, Journey Builder, Audience Builder, Email Campaign, HTML, Java Script, CSS, Triggers, Web Services, Reports, Email Services, Tracking, Sandbox data loading, Agile Methodology.

Confidential

Exact Target Developer

Responsibilities:

• Created unique email to serve multiple countries using different languages by developing Amp Script.
• Skilled the roles of Salesforce.com Administrator in the organization for marketing cloud and sales cloud.
• Employed Data Loader to read, extract, and load data from CSV files.
• Skilled in email coding and production deployments.
• Skilled on Case Management, captured cases from the company's website and customer emails.
• Rectified front end issues and cross browser issues.
• Toiled on Record Types, Validation Rules, Triggers and Page Layouts.
• Generated sync of contacts, email alerts, events and tasks amidst Salesforce to Outlook and Outlook to
• Salesforce strongly.
• Created HTML paste emails using HTML and inline CSS.
• Launched, maintained and tested on single and automated email campaigns.
• Performed initial quality assurance on emails to ensure that they render on various browser combinations.
• Worked closely with Business Users for requirements gathering and business analysis.
• Running data extracts for each automation campaign and determining the email sends volume per day.
• Involved in sending email alerts every week for promotions and offers from the organization.
• Responsible for email deployment, including campaign set-up, segmentation, targeting, QA andA/B testing,optimization.
• Monitored existing campaigns and provided reporting to ensure all campaigns are sending as planned.
• Built and tested each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks.

Environment: Exact Target/ Marketing Cloud,Marketing Cloud Admin,Marketing CloudIntegration, Automation Studio, Activities, Journey Builder, Audience Builder, Email Campaign, HTML, Java Script, CSS, Triggers, Web Services, Reports, Email Services, Tracking, Sandbox data loading, Agile Methodology, Salesforce.com, Eclipse IDE, Force.com IDE Apex Classes.