OBJECTIVE:

• To prove my capabilities in a challenging job with a process oriented organization that offers me continuous learning opportunities.

SUMMARY

• 7 years of total experience in Development, Administration, Implementation of Technology Solutions that includes Marketing Cloud, SalesForce.com and CRM Platform as both Administrator and Developer.
• Experience working with various companies across multiple disciplines including finance, software, and retail.
• Cross - Channel Marketing Developer with 3+ years of experience in Email/SMS/Push marketing.
• Experience in using automation studiofor performing actions such as imports, extracts and SQL query activities.
• Experience in designing personalized email content using HTML and CSS3,Adobe Creative Suite and AMP scriptin Content Builder.
• Experience in employing Data Loader to read, extract, and load data fromCSV files.
• Experience with Salesforce orgs, environments (sandboxes) and 3rd party app exchange partners.
• Experience in designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing.
• Experience with developing of email communications leveraging Content Builders tool, HTML and CSS where necessary in partnership with our CRM team.
• Ability to manage change in fast paced environment with campaign managers and stakeholders
• Good understanding of ERP business processes like Contracts Management, Order Management, Opportunity management and Case Management.
• Hands on experience in Development using Triggers, APEX classes, Batch Processes, Remote actions, future methods, Force.com IDE, SOQL, SOSL, Web Services API, Rest API for implementing web services.
• Involved in realizing the business requirements to design on salesfroce.com platform by designing the required entities like custom objects, creating the relationships, Visual Force pages, Apex classes.
• Good knowledge in configure, price, quote and Sales force CPQ.
• Experience with SalesForce Customization, Security Access, creating profiles, roles, users, page layouts, email services. Knowledge of AWS and Azure administration
• Software Development Tools, Methodologies & Environments: Rapid Application Design (RAD), Toad for Oracle SQL, PL/SQL., Stored Procedures, Serena Dimensions, GitHub, Business Objects, Captiva, Documentum, Docusign, Rightfax, Exstream, Jenkins, Salesforce.
• Experience with SalesForce Lighting in using JavaScript for Client-side controller and helper controller, CSS, JSON in Lightning Framework. Customizing Apttus CPQ for the Sales Operations.
• Expertise at developing applications using Content Management Systems(CMS),Service Now, OIM, Access and Identity management (IAM) SharePoint and information Security to support and in corporate complex requirements and Data Mapping and Data prioritization.
• Experience working across various SFDC implementations covering Sales Cloud, Service Cloud, Call center, Chatter&App-exchangeapplications.
• Proficiency in SFDC Administrative tasks like creating Profiles, Roles, Users, Page Layouts, Email Services, Approvals, Workflows, Reports, Dashboards, Tasks and Events
• Proficient in using meta-data migration tools like Eclipse IDE and SalesForce Apex Data Loader with code analysis.
• Excellent Leadership and Interpersonal skills, Team player with ability to work effectively with all levels of organization and individually as well.
• Committed to excellence, self-motivator, quick-learner, team-player, and a prudent developer with strong problem-solving, analytical skills and communication skills.

TECHNICAL SKILLS

CRM: Salesforce

SFDC Technologies: Salesforce CRM, Apex, Triggers, Visualforce Pages, Components, Apex Web Services, Rest API, Workflow & Approvals, Reports and Dashboards, Analytic snapshots, SOQL, SOSL, Lightning Components.

Languages and Technologies: Apex, Web Services, CSS, Ajax, HTML, XML, Java script, JQuery, KendoUI.

RDBMS: Oracle, SQL Server

Tools: & Technologies: Force.com IDE, Force.com API tools (Data loader) Eclipse, Eclipse IDE Plug-in, Force.com Explorer, Force.com Data Loader, Force.com Platform (Sandbox and Production), Ant Migration Tool.

Operating Systems: Windows NT/XP/Vista/7, IOS

PROFESSIONAL EXPERIENCE

Confidential

Salesforce Marketing Cloud Developer

Responsibilities:

• Worked with business owners to understand their requirements for Salesforce Marketing Cloud application.
• Provided application support and coordinated with offshore team.
• Built high level data flows to meet business requirements.
• Monitored automations in Automation Studio and was responsible to enhance the system by implementing data retention methods.
• Created Email Templates in Content Builder and was responsible for email tracking.
• Followed QA process to ensure emails are rendered as insisted across all email clients and screen resolutions.
• Effectively communicated between technical, operational and strategy groups. Created many Data extensions to accommodate custom scenarios.
• Automated the import, extract and Query activity using Automation Studio. Used Dynamic content for subject lines.
• Used AMPscripting to use data from DataExtensions. Used SOAP API in order to invoke triggers and create redundant data.
• Responsible for technical coordination including email QA in HTML, writing SQL query and AMP Script logic and leveraging assets to build and deploy email campaigns.
• Used HTML, CSS, AMP Script and other technologies to build customized solutions that support critical business functions.
• Running data extracts for each business unit and determining the email sends volume per day daily.
• Coded mobile responsive emails, landing pages and digital ads from scratch, and stay up-to-date with emerging email marketing best practices.
• Assisted in building Journeys in Journey Builder for campaigns that are by the business team.
• Implemented Data Loader to load data from Marketing Cloud to Service Cloud.
• Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings.
• Developed Apex Trigger, Apex Classes, Visualforce Pages, Controllers, Components, managing complex Workflows, Process Builder Jobs, Visualforce Workflows, Field Updates, Email alerts, Approval Process, Profiles, Field level Security, Permission Sets, Entitlement Process, Milestones, Case Management.
• Closely interacted with Salesforce team to implement Data Retention policies for the business.

Environment: Marketing Cloud Marketing Cloud Admin, Marketing Cloud Integration, Automation Studio, AppExchange, Journey Builder, Audience Builder, Email Campaigns, HTML, Java Script, CSS, Triggers, AmpScript, Heroku, SQL, Web Services, Reports,, Email Services, Tracking, Data Import/Export.

Confidential, NY

Salesforce Marketing Cloud Developer

Responsibilities:

• Responsible for analyzing, refining the solution of a complex project for Confidential 4 work business unit to properly sync the real time product’s data in Salesforce.
• Played key role in supporting custom Applications in various business units using Apex classes and triggers. Built Lightning Components as per the requirements from business operations.
• Experience in phases of marketing cloud which includes working on Email studio, Automation studio & Journey builder Design, Development, implementation & enhancement of projects in marketing cloud Platform
• Implemented Salesforce marketing cloud solutions across web, mobile and email channels to deliver impactful, profitable and tailored customer experiences.
• Coordinated with IT development teams to build user stories, business requirements and monitor data quality for data feed process and Worked with Marketing managers and converting their strategy into implementations using Marketing cloud.
• Developed Cloud Pages using SSJS and implemented the functionality.
• Experience with SFMC Connector as all our orgs are connected to Sales Cloud and marketing cloud and worked on synchronized DE’s and Salesforce Data extensions
• Also developed,test and validate responsive email code combining HTML, CSS and Salesforce Marketing Cloud’s proprietary AMPscript language.
• Familiarity with SFDC to SFMC connector.
• Created Automation studio jobs to pull customers and other CRM data to evaluate customers and enroll them in appropriate Journey/Campaigns.
• Also created, journeys using Journey Builder and synced data from Salesforce CRM to Marketing Cloud.
• Improved the efficiency and application performance by optimizing the code using best practices.
• Efficient in monitoring Apex asynchronous processing with working with large volumes of data.
• Involved in integrating between salesforce organizations and external third party webservice API’s.
• Implemented console views in lightning for different business units within the organisation and integrated gmail with salesforce.
• Experience in data migration from Excel using Data Loader, Data Import Wizard, SFDC Data Export, Mass Delete.
• Worked with various App Exchange packages as necessary.
• Strong experience with source control tools Git, Source tree, built salesforce code from the repository.
• Initiated and accomplished Github and Jira integration for the team.
• Capable of rapidly learning new technologies and processes, and successfully applying them to projects and operations.

Environment: s: Force.com platform, Apex language, VisualForce Pages, Eclipse IDE, Javascript, JQuery, KendoUI, Github, Jira, ANT tool, Jenkins auto deployment.

Confidential

Salesforce Consultant

Responsibilities:

• Responsible for gathering the requirements by coordinating with the business analysts, developers and project managers, in order to better customize, and utilize the full functionality of the Salesforce.com CRM solution.
• Efficiently worked with standard Salesforce.com objects like Accounts, Contacts, Leads, Cases and Opportunities.
• Involved in creation and maintenance of custom objects, tabs, fields, Record types, page layout as per business requirements. Created and maintained users, profiles and roles.
• Created page layouts, search layouts to organize fields, custom links, related lists, and other components on a record detail and edit pages.
• Implemented pick lists, dependent pick lists, and validation formula fields to the custom objects.
• Created workflows and approval processes based on various business processes.
• Created personalized campaigns to improve performance
• Created segmented audiences and targeted messaging based on profile data and behaviours of the potential customers to improve campaign campaign conversions.
• Helped in making smarted decisions to build more revenue through different marketing channels with exchange of data through channels.
• Experienced in building automation studio and performed various activities with wait activity and SQL query activity
• Built automations so that the qc team is giving the commissions the right way
• Extensive experience in data migration and integration using Data Loader.
• Utilized Informatica data loader in handling massive amounts of user data. Involved in Migration testing.
• Proactively created Apex Triggers and Apex classes, developed and managed complex workflows, approvals, validation rules, assignment rules and system triggers.
• Defined the lookup relationship and master-detail relationship on the objects that helps in associating the records and defining a parent-child relationship in which the master object controls certain behaviors of the detail object respectively.
• Also built in an email studio to communicate with one of the opportunities/potential customers using custom design templates and drag and drop builder to help making the creating relevant.
• Effectively created the picklists, dependent picklists and junction objects to establish the connectivity among objects.
• Responsible for writing SOQL & SOSL queries with consideration to Governor Limits for data manipulation needs of the application using platform database objects.
• Worked effectively to ensure that the data is protected and is made available to the authorized users by customizing the user Roles, Role hierarchies, Profiles and Sharing settings.
• Developed different Visual Force Pages to suit to the needs of the application using different Visual force components.
• Used the sandbox for testing and migrated the code to the deployment instance after testing.
• Created Custom Reports and configured the Analytic Snapshots to dump the data on regular basis for the sales performance and lead generation statistics.

Environment: s: Saleforce.com platform, Apex Language, Visual force (Pages, Component and Controllers), Pages, Data Loader, S-Controls, HTML, Java Script, Apex Triggers, Web Services, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls, Sandbox data loading, cloud9, Eclipse IDE Plug-in.