Senior Experience Analyst Resume Chicago - Hire IT People

SUMMARY

Over 5+ years of experience as a Data Analyst / BA, with Progressive responsibilities in data analysis with a focus on market reporting, Data warehouse DW, and business intelligence BI
Accomplished Senior IT professional with a background in business intelligence, reporting systems, data pull and manipulation ETL, and full lifecycle development.
Extensive experience in interaction with system users in gathering business requirements and developing project strategies.
Chaired and conducted JAD sessions with business and technical teams.
Vast experience working in the area of data management, including data analysis, gap analysis, and data mapping.
Worked extensively with Tableau, Datorama, Google Data Studio, Dashthis, Python
Adept at writing Data Mapping Documents, Data Transformation Rules, and maintaining Data dictionaries.
Created and executed Test Plans, Test Scripts, and Test Cases based on Design and User Requirement documents for testing purposes.
Coordinated and prioritized outstanding defects and system requests based on business requirements.
Acted as a liaison between the development and management teams to resolve any requirements conflicts.
Experience in SQL, and implementing Business Intelligence solutions using SQL Server 2000/2005/2008.
Excellent experience in data Extraction, Transformation, and cross - disciplinary marketing analysis using tools like Google Analytics, Google Tag Manager, Google Ads, Bing Ads, Facebook Ads, and Dataxu.
Interacted with all levels of the project development team, from end users to Software Architects, Technical leads, Clients, Database Administrators, and System Administrators.
Capable of managing projects while leading cross-functional teams to meet and exceed overall IT initiatives.
Excellent technical, time management, communication, interpersonal and presentation skills.

TECHNICAL SKILLS

Database Skills: Amazon Redshift, MySQL, SQL Server

Analytics and Visualization Tools: Tableau, Datorama, Google Data Studio, Dashthis, Python

CRM: Hubspot, Sharpspring, Constant Contact, Salesforce Pardot, Pinpointe

Digital Marketing Tools: Google Analytics, Google Tag Manager, Google Ads, Bing Ads, Facebook Ads, Dataxu

PROFESSIONAL EXPERIENCE

Senior Experience Analyst

Confidential, Chicago

Responsibilities:

Analyzed marketing and non-Marketing audience segments dissecting contract composition by factoring in demographic and geographic makeup
Computed lead time journey between lower funnel conversion events to efficiently map journey pathways
Strategized recruiter efforts in driving contracts by gauging contact behavior patterns of lead-capturing sources
Determined the effect of culture and global events on audience engagement to feed into the lead persona
Conducted deep-dive spotlight analysis to support contract pacing toward monthly and yearly Army contract goals
Painted wholistic lower funnel performance marrying lead performance to website metrics and campaign efforts
Studied reactivated cold leads behavior to understand the activation timeline helping devise campaign cadence
Geo-analyzed state and DMA lead conversion rate of email campaigns to support lists procurement
Compared lead propensity towards diverse Army wings by interest and disposition codes for marketing direction
Streamlined monthly reports by revamping workflows creating new efficient templates, and automating manual efforts by building dashboards
Formulated process and built workflows for weekly reports that served to proactively feed into the monthly report narrative to Major Generals and act as a diagnostic tool to catch data anomalies

Digital Marketing Analyst

Confidential, Chicago

Responsibilities:

Geo-Analyzed and segmented customers based on demographic patterns to strategize marketing efforts
Predicted product line growth and identified emerging market areas to support supply chain management
Patterned past attendee data that identified growing media channels and content segments increasing trade show registrants by 30%
Identified repeat purchase patterns to understand the timeline and product preference of repeat customers
Computed lead to customer rate to understand marketing funnel cycle timeline for HVA leads
Defined data collection practices, identified conversion points, and implemented tracking on the website to collect marketing data
Structured and maintained CRMs. Developed email campaign strategies for leads in all stages of the marketing funnel
Built dashboards, created reports and delivered email campaign performances to clients

Data Analyst

Confidential, Chicago

Responsibilities:

Used clustering to segment students into categories, considering their demographic and academic background
Developed dashboards identifying channels leading to maximal student registration
Created a student-faculty interactions dashboard which helped identify pain points boosting interactions by 15%

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