SUMMARY

• Product Management and Business Information Systems specialist with 15+ years of experience.
• Lead multiple product launches in various PM roles and served as voice of the product team on leadership committees and boards.
• 8+ years of experience working within Agile methodologies and accustomed to working in cross - team and remote business environments.
• Scaled Agile SAFe Product Owner / Product Manager Certified.
• Excels at leading and communicating a product’s vision and establishing a team’s product strategy.
• Diverse experience and highly familiar in managing product deployment throughout entirety of product life cycle.
• Focused in launching digital products on a wide variety of platforms and thrives with both B2B and B2C products.
• Keen attention to detail and a unique ability to quickly understand a customer’s wants and needs.
• Excels in all collaboration and communication efforts, including parallel collaboration with other product managers / product owners and cross-team members.
• Developed strong skills over the years in wide variety of analytics tools, business intelligence systems, direct-to-consumer portals, eCommerce platforms, CRM tools, 3rd party API integrations, and more.
• Leadership: Unique ability to command a room and communicate clearly when presenting to company stakeholders.
• Very comfortable presenting for leadership teams as well as company-wide initiatives. Strong ability to establish and communicate a product’s vision or explain business strategy to all necessary parties.
• Personnel Management: Excellent ability to manage both internal and external personnel, previously ranging from team sizes of 3 to 20. Strong talent for communication and collaboration between various personality types and inherent ability to problem solve issues regarding the makeup of a team and its output.
• Product Management: 10+ years of experience in product management and analysis, exceling at managing and supervising staff, both in-office and remote/contract workers.
• Project Management Tools: Direct experience using and managing PM components within Jira, Confluence, Monday.com, Trello, Zoho, and Basecamp. Auxiliary experience through clients with Asana, and Wrike
• Analytics and Business Intelligence: Highly Proficient with PowerBI, Tableau, Mixpanel, and Google Data Studio. Comfortable manipulating and interpreting data from any portal eCommerce: 10+ years of portal management experience on various platforms, including Joomla, Shopify, Squarespace, Stripe, Magento, BigCommerce, WooCommerce, Confidential, and more.
• CRM: Direct exposure to Microsoft Dynamics CRM, Salesforce (Platform, Service, and Commerce Cloud), Hubspot, Insightly, Infusionsoft, SAP, SugarCRM, Highrise, Zoho, Oracle recently started training for Salesforce Admin certification
• Codebases: Experienced in Javascript, SQL, Python, Node JS, and HTML/CSS. Familiar with many other codebases and able to parse through code to understand functions and manipulate code for desired outcomes.
• Testing and debugging - Excels at A/B testing and experimentation across various UX research methodologies Comfortable self-assessing UX and Product issues to align with business best practices, as well as troubleshooting and debugging alongside product, QA, devs, and engineering managers.
• Privacy, Compliance, and Security: Strong familiarity with security requirements and compliance best practices. Previously a Kaspersky Certified Professional. Very comfortable working with compliance, legal, and privacy teams throughout org. Focus on maintaining industry standards, such as ADA compliance, data security standards, customer data management, and privacy policy standards such as GSA.
• Adtech / Martech: Experience working with various vendors for both Desktop/Mobile as well as APP placements (primarily Google Marketing Platform, System1, and Xandr). Worked directly with ad marketing teams and providers with various tools to facilitate media buying and optimizing ad spend. Direct experience managing and facilitating content and ads via media channels (social, email, website, etc).
• Email / Social Media / Marketing: Proficient working with multiple platforms, including Hubspot, Google Analytics, Google Ad Manager, Google Adwords, LinkedIn Ads, Instagram/Facebook Ads, and Lead Forensics

PROFESSIONAL EXPERIENCE

Confidential

Software Product Manager

Responsibilities:

• Leads 1 of 6 scrum teams, focused on Streamlining Check-in and Pick-up flows. Lead effort for new feature which allows operations to send vehicle information straight to the mobile app. Serves as Product Owner, Business Analyst, and Product Manager roles within Agile framework. Acts as voice of product for Leadership committee and speaks on behalf of Product team for all applicable stakeholder meetings.
• Managed hybrid iOS/Android scrum team of 8 developers, 2 QA engineers, and 2 designers. Responsible for tracking deliverables and releases for both platforms simultaneously.
• Serves as point person and liaison for all things product strategy, program vision, backlog, & company roadmap planning. Supports releases via business team and builds the required functionality and requirements documents for the continuous delivery pipeline.
• Launched and managed releases 4.39 on iOS and 4.40 on Android, which brings to market critically needed updates to the messaging and guidance within the app. Additional focus on integrating with Confidential ’s Gold Directory Board at Ultimate Choice enabled locations, and updates to the user journey at time of pick-up.
• Initiative increased Check-in Success rates on both iOS and Android from 90% to 96%
• Digital engagement up 10% via app following release, and updated flow in parallel to guidance improvements project to increase the viability of Confidential ’s ancillary offerings.
• These releases and flow updates attribute to an estimated revenue increase of $25-50M year over year

Confidential - Austin TX

Sr. Product Manager

Responsibilities:

• Manages 1 of 3 scrum teams, focused on Checkout Experience and Personalization. Serves as both Product Owner and Product Manager roles within Agile framework. Acts as voice of product for Leadership committee and speaks on behalf of Product Organization for all company-wide events or applicable stakeholder meetings.
• Serves as point person and liaison for all things product strategy, program vision, backlog, & company roadmap planning. Supports Agile Release Trains (ARTs) delivering value through the program Kanban and supports the team by building the required functionality and requirements documents for the continuous delivery pipeline.
• Ran program for new partnership with Stripe Payments. Managed and delivered “ Confidential Payments Powered by Stripe” product, focused on providing more payment flexibility and feature sets for both our merchants (our direct customers) as well as the merchants customers. Launching this relationship in a timely manner (one month ahead of Nov deadline) resulted in achieving our $2M contractual bonus. By bringing this feature to market, it also allows Confidential to parlay new rev-share opportunities with Stripe going forward.
• Since launch mid-October 2022, Confidential merchants have been able to convert 35% more sales via new VPAY offerings, and abandoned cart totals have decreased by over 50% platform-wide.
• Point-of-Contact for all external communications with Stripe Payments team, including partner discussions, engineering inquiries, and marketing updates. Asked to “represent” Confidential in various calls and meetings with Stripe leadership members and executives.
• Works in parallel to Engineering Manager, supervising team of 8 engineers, as well as one Product Owner direct report.
• Responsible for development of user stories, product requirements gathering, and ownership of roadmap as well as quarterly and bi-annual planning sessions.
• Partners with leadership team to review what users need and prioritize what to build.
• Identifies opportunities via trends and feedback, as well as collaboration with the sales and customer success teams.
• Collaborate with marketing team to align on product initiatives and vision.
• Communicate and partner with Leadership, Product, Marketing, Sales, Engineering, Operations, Analytics, and UX/UI personnel to iterate and develop on product roadmap as well as backlog.

Confidential - NY

Product Manager

Responsibilities:

• Serves as Product Manager for PCH Lotto, Keno, and Quizzes properties. Manages team of 6 engineers and 3 Business Analyst direct reports.
• Facilitated and supervised launch from start to finish of PCH Lotto APP (iOS and Android) and new “Emoji Millions” property. Point person for business team, bridging gap between developers and creative/legal/contest departments. Specific focus on product gamification and UI/UX across all user platforms (desktop, tablet, mobile web, and app).
• New APP launch encompassed 25% of PCH’s mobile app revenue across all properties. PCH’s mobile apps embody roughly 70% of PCH’s billion dollar annual revenue.
• Compared to legacy app, the new PCH Lotto app saw an increase of 225% in daily active users, and increased average app rating from 2.8/5 to 4.2/5 stars on both iOS and Android platforms.
• Primary Property Roles for PCH Lotto, Keno, and Quizzes: Organizes, manages, and coordinates all product management efforts and event-based initiatives for multiple free-to-play verticals.
• Secondary Role: Assists with coordination and product research for the following properties: PCH Frontpage, Search & Win, and Yahoo 2-click, as well as with management of new initiatives through acquisition of companies like Wide Open Media and Topix.
• Works as primary point person on Web Development and product teams for all Lotto/Keno & Quizzes items.
• Manages and supervises all product updates and configurations within the Lotto/Keno and Quiz properties.
• Primary point person for Lotto APP marketing changes, updates, issues, and configurations on iOS and Android.
• Works directly with customer service team and client relations to review customer complaints and inquiries for above properties listed Oracle CMS utilized for direct to customer inquiries when required .
• Full understanding of customer experience required with a focus on conducting frequent consumer and competitive research to identify product development opportunities.
• Supervises and oversees Webmasters for Lotto/Keno desktop and mobile placements, as well as Lotto APP property placements.
• Organizes, manages, and supervises all deployments and releases for Lotto/Keno/Quiz properties including sanity updates and working with Dev team on any issues or necessary changes required.
• Coordinates with Dev and QA team for all app initiatives and as assists PM with story creation and details.
• Coordinates with all adjacent property owners for event planning initiatives.
• Works directly with Contest team to ensure accurate contest keys, rules, and facts are provided for all property placements. Specific focus on legal verbiage used throughout UX, and terms presented to end user.
• Works directly with GPS (prize database) team to ensure databases and gameplay initiatives are scheduled and configured correctly for all lotto/keno prize pools.
• Point person for coordinating new .com initiatives that are placed within properties, focus on roadmap initiatives and backlog management.
• Works with and supervises contracted Webmasters, Product Analysts, and Interns daily while ensuring all hours logged are optimized for efficiency and accuracy.
• Assists in organizing and creating monthly seasonal and franchise updates and presentations, which are reviewed by CEO and Leadership board.

Confidential - New York, NY

Product Manager

Responsibilities:

• Managed and oversaw the configuration, setup, and design of updated website and blog and eCommerce integration.
• Managed and provided back-end support for all online sales and assisted sales staff with ongoing order fulfillment via eCommerce and CRM portals
• Managed and deployed MS Office 365 suite for all staff, including Outlook and Exchange server management.
• Configured and managed VoIP portal through RingCentral for all staff and remote workers, including remote app deployment.
• Provided marketing and business management support via various platforms and portals, including Google Adwords, Google Analytics, LinkedIn, Facebook, Instagram, Yext, Zoho SalesIQ, Lead Forensics, etc.
• Managed all Google campaigns and AdWords, as well as Facebook Ads and website SEO to increase click through rates and provided proper management of sales through various platforms and 3rd parties.
• Website and Server management: hosting, domain procurement, email account/forwarders, website CMS, and eCommerce integration.

Confidential

Business Analyst | Website Administrator

Responsibilities:

• Managed website and oversaw complete systems development lifecycle for all eCommerce offerings.
• Managed order fulfillment through eCommerce portal.
• Coordinate and configured distance learning portals and provided deployment solutions for various entities in distance learning and online education.
• Held a monthly review with Board of Directors and prepared setup for upcoming events.
• Managed technology used for distance learning events and attendee signup.
• Worked with a wide range of clients and sponsors and supervised/managed the creation of each unique portal and landing page.