SUMMARY

• Over 7 years of experience as a Business Analyst in Ecommerce, Retail, Finance and IT area with solid understanding of Ware house management, B2B, B2C and IBM Websphere
• Performed diverse set of roles throughout SDLC of the projects ranging from Analyst to Project Coordinator.
• Lead JAR sessions, JAD session, and Rapid Application Development sessions to converge early toward a design acceptable to the customer and feasible to limit a exposure to the forces of change.
• Excellent experience inecommercetools such as Adobe Online Marketing Suite to give site improvement recommendations with sales strategies and achieve price optimization.
• Expert in designing shopping cart, site, themes using various commerce frameworks.
• Was involved in collaborated data analysis projects
• ManagedeCommerceprojects using Kanban methodology
• Trained and handled ERP Application.
• Extensive knowledge in payment gateway like Paypal, Authorize. Net and content management systems, includingIBMWebSphere, ATGEcommerce, Drupal.
• Handled B2B and B2C End users and suppliers.
• Technical lead/architect for enterprise Endeca implementation
• Managed recruitment process with internal recruiter to build a strong pipeline for retail and ecommerce.
• Salesforce administrator for the transition from the LivelinkCRMto SalesforceCRM
• Passionate about ecommerce, technology and innovation as well as partnering with clients and teams to identify ROI opportunities.
• Experience with ATG Commerce Suite, ATG Content Administration (ATG BCC), ATG Fulfillment Module.
• Strong experience in all phases of Software Development Lifecycle using Waterfall, Agile/Scrum, RUP.
• Strong experience with Scrum methodology, well versed in writing user stories, and analyzed the Iteration Burn Down charts.
• Excellent business writing skills for Functional Requirement Documents (FRD), Business Requirements Documents (BRD), and Systems Requirement Specification (SRS).
• Experienced with B2B, B2C, andCRMbusiness applications by using CMS for web editing.
• Expertise in E - Commerce, Banking and Multimedia Domain.
• Expertise in integration projects importing from and exporting to customerERPsystems (SAP, Lawson, PeopleSoft, etc.)
• Expertise in Agile Methodology & Waterfall model projects.
• Architect and program relational post-launch database optimizations and stored procedures usingSQLServer 2012
• Spear-headedecommerceweb development and enterprise software projects for various platforms including Microsoft .NET, Magento
• Experienced with packages like Endeca, ATG, Sterling Commerce Yantra, Unica, eCommera, DemandWare, etc.
• Assisted in validatingXMLresponses generated for different Web Services
• Seasoned Business Analyst with proven skills in requirements gathering and documentation supporting new system implementations, migrations, enhancements with strong focus on Operational Process Improvements and Automation.
• UsedDemandwarefor product content management
• Responsible for strategic planning andproductroadmap management to optimize website enhancements for an online cruise travel platform.
• Expertised on ATGecommerceplatform, ATG-BCC, Endeca Suite, WebContent Management.
• PerformedUATof the various Web Services.
• Maintained the Requirements Traceability Matrix (RTM) across the deliverables of a project.
• Trained newanalystsin eCommerce best practices, Magento/Demandwareplatforms, technologies andbusinessstrategy
• Gap analysis, data analysis business process improvement and systems integration
• Analysis, design, prototyping, development, testing, implementation, deployment of web portals, product information andecommercesystem
• Subject Matter Expert (SME) in broad base of services, and provide clear solutions on Project Management, Customer Requirements and Process Mapping.
• Strong knowledge on SDLC and project life cycle and extensive working experience in AGILE(Scrum), RUP and Waterfall Methodology
• Proficient in gathering and analysing the Business Requirements, documenting System Requirement specification, Functional Requirement specifications
• Worked on ENDECA integration withhybris

TECHNICAL SKILLS

• ATG
• Endeca
• Hybris
• Demandware
• WMS (ware house management)
• B2B
• B2C
• CRM(Salesforce or seibel)
• ERP (Oracle EBS or Peoplesoft)
• AS400
• .Net
• SQL
• XML
• PHP/python/ror
• Servers
• COTS
• IBM websphere
• SAP modules
• Microsoft Reporting Services
• SQL Server
• BusinessObjects
• Scrum
• Salesforce
• HP Quality Center
• Sprints
• Data Modeling
• Defect tracking
• Risk Assessment
• Mobile App Design
• IBM Cognos
• Photoshop
• Wordpress
• CMS
• Sharepoint
• Database Development
• Database Development
• Web Development
• Visual Studio
• Oracle 10G

PROFESSIONAL EXPERIENCE

Senior Business Analyst

Confidential, New York

Responsibilities:

• Four plus years of strong experience in product management,businessintelligence, reporting, databases and data warehousing along with domain knowledge in the field of retail and site analytics.
• Assisted the Project Manager in developing and project plans and also managed changes to the scope of the project.
• Develop metrics, Tableau dashboards and analysis that are customer focused and can drive positive changes tobusinessdecisions and processes.
• Trained users inWMSshipping
• Worked and translated requirement with vendors onCOTSproducts for configurations.
• Gathered requirements for Order management, Warehouse management system (WMS), Ecommerce B2C and B2B portals.
• LearnedDemandwareSAAS functionality and provided guidance to clients on how to implement changes.
• Identify data sources, and aggregate data into digestive format to provide meaningful insights tobusinessteams.
• UsedIBMWebSphereBusiness to fully visualize, comprehend, and document thebusiness processes. To model and optimize thebusiness-critical processes.
• Principal business process architect and functional lead for North America B2B AEM branded experience website withHybrisecommerce integration.
• Managed all project requirements and changes utilizing Enterprise Architect (EA) and traced requirements through SDLC intoHPQualityCenterfor support of the test validations to ensure complete coverage.
• Leadanalystin developing new solutions/processes for EDI across the OracleERP. Modules includeeCommerceGateway, Order Management, Purchasing, Inventory, and A/R.
• UtilizedSQL(queries) programming to determine current product sales, supply and demand trends, business logic, and recommended strategies that delivered expected business value.
• Used SalesforceCRMto analyze training opportunity registration status
• Worked on multiple streams to deliver the new website on ATG platform sitting on SOA framework and also integrated customer loyalty strea
• Developed, managed and analyzed data warehouse, OLAP cubes using SQL to produce meaningful data forbusinessusers and automate jobs on Linux platform.
• Configured promotions on order, product, and shipment inDemandware.
• Lead functional on the implementation of OracleWMS(11i). This included working with users to develop all newbusinessprocesses. Worked with Technical Service Group to develop required customizations to support thebusiness.
• Developed reports for data center metrics using SQL, PHP and Tableau to help in critical decisions for performance
• Extensive experience in the Retail and e-commerce environments with knowledge of Microsoft commerce ATG suite and websphere.
• Implemented an authentication plug-in using Ruby on Rails.
• Generated UML Diagrams to show overall project flow and to supportbusinessplans.
• Participated in project to upgrade IBM'sWebsphereApplication Server to 6.1.
• Established and implementedB2Bwholesale plan using modelling through Analytic Risk Solver in Advanced Excel.
• PreparedRTM, Test estimation, Automation Design Specification, test strategy and test plan.
• Helped gather requirements for all departmental entities. Gave many overviews, presentations and functional demonstrations on newCRMapplication.
• Participated in the planning and execution of multiple strategic projects including: Email service provider migration, transition of Interactive Ad toDemandware, IBM Core Metrics product recommendations & vendor drop-ship initiative.
• In tune withecommercebest practices; attended conferences and workshops to stay abreast of industry best practices (includingProjectManagementWorkshop, NRF, IRCE)
• Fully involved in the process of defect identification and resolution using HP QualityCenter.
• Worked under Agile (XP, Scrum, TTD),RUPmethodologies
• Designed data needed for theUATclient testing and coordinated the loads of the data in to application.
• Responsible for allWMSrelated projects and primaryWMSsystems trainer.
• Supported the development work on Interfaces with other environments over IBM'sWebsphereMQ and TCP/IP sockets.
• Lead and managed requirements and development process for ecommerce platform using proprietary .net CMS andHybrissolution
• Closely interacted with designers and software developers to understand application functionality and navigational flow.
• ProvidedHybrisSolution designs to more than 4 projects.
• Define assortment strategy and build tactical execution plan for alleCommercesites.
• Worked with B2B ecommerce with advance online selling, merchandizing, personalization and targeting
• Validated data forERPsystem and reported and performed appropriate statistical analysis.

Business Analyst

Confidential, Seattle, Washington

Responsibilities:

• Maximized website performance by increasing sales 1.6 million dollars and conversion 70% in 8 months.
• Responsible for supporting the EDI system, including mapping, trading partner implementation, VAN relationship, integration with Oracle 11iERPsystem.
• Responsible for overall day to day website management of a 3 million dollar business including all website approvals and ongoing enhancements.
• Lead new initiatives by partnering with 3rd party vendors and IT to improve site performance.
• Implemented and supported EDIB2Belectronic integration to improve ourbusinessapplications.
• Provided CSC and Endeca XM training tobusinessand customer representatives.
• Grow and optimize CRM program via content, segmentation and new user acquisition producing a 30 % growth and overall 70 %increase in sales IYA.
• Key team member for threeDemandWarewebsite implementations for ERP cutover
• Implemented new features for their latest website onHybrisplatform.
• Analyzed and developed the Product Detail Page (PDP) for theHybriswebsite
• Manage and continuously improve SEO through ongoing optimizations.
• Worked withSQLqueries for data manipulations.
• Worked on multiple streams to deliver the new website onATGplatform sitting on SOA framework and also integrated customer loyalty stream (Tesco Clubcard online) and Ad sales.
• Launched community outreach program while strengthenedB2B and B2C relationships.
• Manage workflow and relationship with digital agencies (Tech, CRM, Creative and A/B testing agencies) as needed to refine and execute.
• Developed Test Scripts using HP QualityCenterand coordinated with developers to quickly resolve the defects associated with them.
• Data administrator and liaison for the organization's online reporting system.
• Practice Management and EHR consulting services.
• Participated in the analysis design and implementation and enhancement ofhybrisecommerce platform
• Performed diverse set of roles throughout SDLC of the projects ranging from Analyst to Project Coordinator.
• Partnered with Transportation and production control when orders came from SAP and were introduced intoWMS
• Implemented and Deployed Workflow,COTSpackaged solutions for e-Invoicing
• Provided User Training of ATG-BCC,Endecaand WebContent Management tool
• Business analyst with extensive experience on various database platforms such the Unidata, Universe, Pick/D3 and SQL Server on Unix/Linux and Windows.
• Process set-up for identification of Lottery and phishing cases.
• Providing ecommercebusinessanalysis for a large multi-national implementation of ecommerce websites on includingEndecaMDEX search engine integration and playing a key role during requirements gathering, analysis and testing.
• Managed requirement gathering and project management for ecommerce platform migrations, upgrades andDemandwarecartridges
• Process set-up for identification of suspicious transactions.
• UtilizedSQLServer Management Server to run queries for reporting and research.
• Experience with packages like Endeca, ATG, FatWire, Sterling Commerce Yantra, Unica, eCommera,DemandWare, etc.
• Collaborate with product managers to analyze tradeoffs between usability and performance needs.
• Helped define scope, developed operational concepts, identified interfaces, gathered and wrote requirements for Sales andCRMapplications.
• Participate in the validation process - functional validation, review test plans, active involvement in beta site deployment.
• Troubleshoot and support functional problems with released product, as needed.
• BusinessExpertise on ATG ecommerce platform, ATG-BCC,EndecaSuite, WebContentManagement
• Support process improvements that add value to business and improve the customer experience.

Ecommerce Business Analyst

Confidential, Cincinnati

Responsibilities:

• Gained extensive experience in Oracle Sales Cloud: lead management, opportunity management, territory management, forecasts and quotas and customer data along with strong understanding ofERPand CRM business suites
• Training the clients on Oracle Web CommerceATGmodules including B2C/Commerce/CSC/BCC/Endeca/Repository/Content Management/Personalization/and other.
• Conducted business meetings and JAD session to collect requirements and changes required to integrate various business applications with newERPsyste
• Provided critical logistics and application support for the organization’s Transportation Center of Excellence
• Provide ongoing support, maintenance, and management of Argo Deposits Platform includingCRMmodule and Vertex Teller software including CTR, CheckMaster and TCD modules
• Worked in a team environment to identify production support issues, setup new locations, configure new transportation routes, and scope out new process improvement initiatives.
• Led upgrade of AspectCRMplatform
• Migrated the ecommerce platform from Magento toDemandware, this migration included all customer & order data as well as custom development; this migration moved blu eCigs to a global platform. provided KIWI manufacturing application support for all domestic box plants
• Created an automated SAP script
• Drew UI mapping forDemandware, as well as implementation ofDemandware,
• Was Involved in end to end designing and development for implementation ofHybrisecommerceSeniorBusinessAnalyst/eCommerceStrategist
• Acted as an SME and provide best practices and ongoing support to marketers on how to fully leverageCRMtools and systems (Oracle, Eloqua and IBM Unica).
• Performed product management for the ATGeCommerceplatfrom
• Developed digital strategy plans for B2B clients following the Digital Analytics skills.
• Optimized and deliver content for mobile devices for B2B and B2C models.
• Involved in implementing Omni channel point of sale (POS) and upgrading Order Management System (OMS) with third party vendor support.
• Owned and maintained standard reporting POS and presentation library
• Develop use cases and business requirements documentation, such as workflow processes, that support the product vision.
• Met/Exceededequirements management process and standards, including use and continuous improvement of requirements processes and requirements management tools.
• Designed and developed system interfaces for exchanging data between eCommerceand ERPsystems.

Business Analyst

Confidential, Atlanta

Responsibilities:

• Coordinated ongoing communications with respect to the application between other supporting departments, data warehouse team and as well as the vendor.
• Worked closely with the IT team forDemandwareintegration.
• Provided recommendation for use ofATGCommerce for B2B and B2Cbusiness.
• Optimized inventory levels to prevent high storage cost yet prevent lost sales.
• Lowered advertising cost by 50% by optimizing advertising efforts and targeted keywords.
• Provided support across multiple departments onB2B
• Created Test Plan, Test Cases and Test Data for the differentB2BProjects
• Used SQL and Access to perform various queries upon management request.
• Ensured availability of merchandise and services by maintaining inventories and placing orders, maintained successful implementation of anERPsystem for supply chain management
• Design efficient content models, security models, workflows and template
• Work closely with business partners to understand requirements and effectively communicate design options/considerations.
• Design solutions that maximize out of the box capabilities and minimize customizations