SUMMARY

• A Digital Media Analyst with over 7 years of experience in the field of Media & Advertising Industry, Publicity and Social Media lines.
• Excellent knowledge of media & communications.
• In Depth understanding of the AS - IS and TO-BE business processes and experience in converting these requirements into technical specifications for preparing test plans.
• Excellent Analytical skills to understand the business process and Functionality, Requirements and to translate them to system requirement specifications.
• Experience in conducting Joint Application Development (JAD) sessions for requirements gathering, analysis, design and Rapid Application Development (RAD) sessions to converge early toward a design acceptable to the customer and feasible for the developers and to limit a project’s exposure to the forces of change.
• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
• Use of Facebook, Twitter and other social media networks to market specified services/products while using SWOT analysis, GAP analysis and Use Cases.
• Proficient in customizing already existing business practices, workflows, activities and deliverables. Preparing graphical depictions of use cases including Sequence diagrams, activity diagrams, use case diagrams including the business workflow.
• Proficient with Microsoft Excel, Microsoft Access and understanding of Structured Query Language (SQL)
• Achieved a Major in Communications & Public Relations.

TECHNICAL SKILLS

Programming Languages: HTML, PL/SQL & Java.

Design Tools & Languages: Microsoft Visio, Microsoft project, Toad

Project Methodologies: Rational Unified Process (RUP), UML

Business Modeling Tools: Rational Rose, MS Visio

Requirement analysis tools: Rational Requisite Pro

Defect Tracking Tools: Rational Clear Quest

Operating Systems: Windows 95/98/2000/XP/NT, UNIX

Quality Assurance Software Application: Testing Life Cycle

Testing tools: QTP

Business Applications: Microsoft Office Suite, Share Point

Databases: MS SQL Server, MS Access

PROFESSIONAL EXPERIENCE

Confidential -St .Louis MO

Sr. Media / Digital Analyst

Responsibilities:

• Responsible for research and information for the desired commercials, i.e. the location for the shoot, the themes and marketing tools.
• Identify and resolve an issue in terms of production, to avoid setbacks and gather information on the competitor using tools like Topsy and Google analytics.
• Created and managed project templates, Use Case Project templates, requirement types and traceability relationships in Rational RequisitePro.
• Developed various reports for user verification like Cross Tab Reports and Sub Reports, various charts and graphs like Bar chart, line graphs, and Pie charts by using Crystal Reports and exported reports into formats like PDF, HTML, Excel, Word and RTF
• Executed various test cases and use cases, PPT’s and slides.
• Performed GAP and SWOT analysis to determined best outcome for the desired project taking into account various fixed factors and variables.
• Utilized PACE to monitor and integrate different facets of project management, QA and configuration management.
• Use of Photoshop and Acrobat in editing images, videos and other material.
• Responsible for Supply Chain management, to ensure all the products are delivered on time.
• Developed business process models in RUP to document existing and future business processes
• Reconcile and record daily capital stock activities to ensure accurate update of the capital position and report to the senior management on a daily basis
• Derived Functional Requirement Specifications (FRS) based on User Requirement Specification (URS). Understand and articulate business requirements from user interviews and then convert requirements into technical specifications
• Evaluated business plans' viability, capital structure, and compliance with U.S. statutory requirements
• Produced IT/telecom marketing plan to expand brand awareness and market penetration of OPII products
• Developed rapport with clients interested in investment opportunities in emerging markets, including Africa, the Caribbean, the Middle East, the Pacific Islands, and Southeastern Europe

Environment: Windows, MS Office(MS Word, MS Excel, MS Access, MS PowerPoint, MS Visio), RUP, UML, SQL, SWOT analysis, GAP Analysis, SAS

Confidential - New York City, NY

Media Manager / Analyst

Responsibilities:

• Responsible for managing and maintaining relationships with clients as they pertained to new enhancements, GAP analysis, monthly reporting, and current expectations.
• Responsible for the gathering of requirements, from clients, completing business analysis, and writing of the Data Dictionary, Preliminary and Final Function
• Responsible for the marketing and networking of the merchandise and other comics through Comic Con events, Twitter, Facebook and Google.
• Develop and manage online marketing campaigns for Confidential and similar concerns.
• Worked with various in-house publishers and printers, designing formats and creating a demand by various tools.
• Responsible for the management of the software process from requirements gathering, documentation, management approval, client approval, development, to testing and final presentation to the client.
• Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs.
• Defined program and project goals, objectives, products, services, constraints, assumptions, risks and facilitated processes by working with the project team, sponsor, and stakeholders to baseline the scope of the work and enable development of the plan.
• Conducted user interviews at both in-house and client locations.
• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
• Monitored and assisted in designing and development of Use Cases, Activity Diagrams, Sequence Diagrams, OOD using UML
• Identified, researched, investigated, analyzed, defined and documented business processes and Use Case Scenarios.
• Prepared BRD document for stakeholder
• Worked on various document related to trade execution workflow
• Worked with Portfolio Management/Accounting system and handled Corporate, Municipal, Treasury, Agencies and High Yield Traders.

Environment: Rational Rose, RUP, UML, Oracle, SQL, MS-Office, MS Project, MS Visio.

Confidential, White Plains, NY

Business Analyst

Responsibilities:

• Worked with business unit and Subject Matter Experts in IT Group Heads Including Project managers, developers, and Process Analysts to understand the business process, gather Business Requirements and identify enhancements.
• Managed and supported multiple projects. Carried out Feasibility, Adaptability and Risk Analysis in order to identify business critical and high-risk areas of the application.
• Participated in all the phases of SDLC, starting from requirements gathering, design, development, testing and implementation phase.
• Developed strategic partnerships with the business unit to develop a solid knowledge base of the business line, including the business plan, products, and process and revenue streams.
• Authored the Business Document as well as High-Level Project Plan on the Project Scope. Involved in creation and reviewing Functional Specification.
• Designed and developed Use Case Diagrams, Activity Diagrams and Data Flow Diagrams using MS Visio to define the Business Process and Data Process model.
• Facilitated Joint Requirement Planning (JRP) and Joint Application Development (JAD) sessions and walkthroughs between technical and regulatory teams for meeting requirements as well as solving problems.
• Developed and Executed Test Plan, Test Scripts and Test Case Document for User Acceptance Testing (UAT) based on functional and Technical Specifications.
• Actively participated in System testing, integration testing and stress testing, coordinated Quality Analyst efforts with Quality Analyst team and responsible for coordinating UAT.
• Develop detailed documentation for training and testing. Train end users in job specific tasks and prepared traceability matrix from the requirements for testing purposes.

Environment: Windows, MS Office, MS Access, MS Visio, MS Project, Quality Center, Oracle Business intelligence.

Confidential, Chicago, IL

Business Analyst

Responsibilities:

• Worked as business analyst to support the re-design of the Mortgage Asset Management System. Extensively involved in the development of Reporting Data Warehousing System.
• Designed the business requirement collection approach based on the project scope and SDLC Methodology.
• Facilitated and managed meeting sessions with committee of SMEs from various business areas including Mortgage Servicing, Loan Monitoring and Asset Management.
• Conducted interviews with key business users to collect requirement and business process information.
• Developed business process models in RUP to document existing and future business processes.
• Performed extensive requirement analysis including data analysis and gap analysis.
• Designed and developed project document templates based on SDLC methodology.
• Developed business requirement specification documents as well as high-level project plan.
• Comprehensively work with requirement gathering for Enterprise reporting system using Requisite Pro.
• Designed and developed all Use Cases and UML models using Rational.
• Developed Sequence Diagrams, OOD using UML.
• Designed and implemented basic SQL queries for QA testing and report / data validation.
• Established a business Analysis methodology around the RUP (Rational Unified Process).
• Helped develop use cases, project plans and manage scope.
• Developed requirement reports for day-to-day retail banking needs for opening account, online baking using Rational SoDA.
• Developing strategic partnerships with the business unit to develop a solid knowledge base of the business line, including the business plan, products, processes and revenue streams.
• Played a key role in the planning, testing, and implementation of system enhancements and conversions.
• Worked with marketing team in knowing what exactly bank’s client wants.
• Functioned as the primary liaison between the business line, operations, and the technical areas throughout the project cycle.
• Partnered with the technical areas in the research and resolution of system and process problems.
• Analyzed research on operational procedures and methods and recommend changes for improvement with an emphasis on automation and efficiency.
• Conducted benchmarking activities to identify best practices.
• Used SQL, Toad, Data Warehousing and Data Cleansing for the arrangement of customer data.
• Used Rational Clear Case and Clear Quest as Configuration Management and Change control tools.
• Performed User Acceptance Testing (UAT)
• Ability to work with all members of the project team, following the project through the Systems Development Life Cycle and ensuring business objectives are met (extensive project life cycle experience).

Environment: MS Office (MS Word, MS Excel, MS Access, MS PowerPoint, MS Visio), MS-Project, Windows, SWOT analysis, Visual Studio, Rational Requisite Pro, SQL