SUMMARY:

• Data driven Salesforce.com Consultant with dual masters in finance & information technology & 9 plus years of global experience.
• Skilled in Salesforce.com product management, sales, marketing& service automation and Salesforce.com operations.
• Experienced in Salesforce.com Sales Cloud, Marketing Cloud, Service Cloud, Salesforce1 Platform, Salesforce Lightning, Cameleon CPQ,
• Oracle CPQ, Eloqua, Kimble, Tableau, Cast Iron, Mulesoft, PeopleSoft CRM, PeopleSoft Finance & PeopleSoft Order Management System.
• Experienced in managing and working with multiple global teams, on - shore, off-shore IT team’s deliverable management.
• Expert in requirement gathering, requirements management, agile software development, scrum management, QA, change control and release management.
• Strong experience in managing day to day Salesforce.com IT operations support, configuration management, maintenance and oversight.

TECHNICAL SKILLS:

Functional Skills: Business Analysis, IT System Analysis, Marketing Analysis, Digital Analytics, Requirements Gathering, Requirements Analysis, Agile Methodology, Business Process Engineering, CRM, Vendor Management.

Technical Skills: Salesforce.com, PeopleSoft CRM, SAP CRM, Eloqua, SAS 9.3, SQL, Advanced Excel, MS Access, Tableau, Kimble PSA,Microsoft Office, Rally, TargetProcess, Aha .

PROFESSIONAL EXPERIENCE:

Confidential

Product Manager

Responsibilities:

• Overall responsibility of CRM (sales & marketing) enterprise applications, Salesforce.com, Eloqua, Tableau, Oracle CPQ & Kimble PSA.
• Planned &managedproduct roadmap, product development backlog, strategic projects, system configuration & maintenance.
• Played key role in organization wide business process re-engineering of sales, marketing & client service operations including multiple IT implementations, integrations & application development projects in collaboration with project management and business leadership.
• Led business analysis, requirements gathering & analysis, business process engineering & design for sales and marketing automation.
• Created detailed user stories and managed requirements for both on-shore & off-shore teams of developers and system administrators.
• Analyzed Salesforce.com Lightning, created proof of concept, conducted QA testing for sales operations processes, gave presentations and demo’s to executive leadership and gained approval for product roadmap.
• Managed and executed day-to-day CRM operations, system configuration, maintenance, data integrity and IT security & compliance.
• Developed product analytics infrastructure for several product lines to analyze user behavior & improve customer success programs.
• Collaborated with product marketing, operations and data integration teams to help build and improve applications and business processes for digital analytics, lead management, campaign management, pipeline management and reporting & dashboards.
• Designed & implemented Salesforce.com communities for global channel sales management, business development partners, hardware vendors & reseller support operations, delivering enhanced end user experience and $500,000 in cost savings.

Confidential - St. Paul, Minnesota

Sr. Business Analyst/ Product Development Manager

Responsibilities:

• Lead Analyst in managing & planning product roadmap, product development backlogof$100 million+ global IT integration program.
• Led requirements gathering, consolidated business processes, defined use cases and application features in collaboration with executive leadership, multiple business and technical teams.
• Managed & prioritized development backlogs as per business needs, and led a team of 3 developers to mitigate scrum backlogs.
• Collaborated with product marketing, operations & business intelligence teams to build reporting and dashboards on Salesforce.com.
• Implemented data management strategy & internal web applications for reporting & analytics across all SaaS environments.
• Developed design documentation, system integration designs, detailed user stories & managed development of Salesforce.com applications to manage multi-billion-dollar pipeline management and marketing &sales operations for 7,000 plus Salesforce users.

Confidential

Research Analyst

Responsibilities:

• Statistical analysis using SAS 9.3, SQL, and advanced Excel to identify insights, trends and patterns & consolidate research reports.
• Developed detailed corporate research reports and presentations in the areas of marketing, operations, & management studies.
• Extracted, sorted and analyzed social media conversations, customer survey & market research data for major automobile company to identify key insights into customer perception and presented recommendations to improve brand performance and sales.
• Collaborated with OCEG & major financial institution to analyze governance, risk management and compliance integration practices.

Confidential

Product Manager

Responsibilities:

• Led a global team for product management, operations & business strategy of online retail of VoIP services in Australia & New Zealand.
• Conducted market research, consumer survey campaigns, competitive analysis, for market sizing, market segmentation, consumer profiling and go-to-market strategy.
• Created product roadmap and designed web applications for online retail, CRM sales and service operations using UML tools.
• Developed strategic partnerships with tier-1 telecom companies for procurement of VoIP services to reduce COGS by 25%.
• Leveraged existing human resources to develop 24/7 CRM operations, reduced costs and achieved 20% increase in profit margin.
• Led marketing communication, content development, coordinated advertising, PR agencies and overall operations for product launch.
• Product Marketing & Operations:
• Devised and executed data-driven strategies for digital & traditional marketing, product management, sales & CRM operations.
• Achieved search engine optimization using a white-hat approach and optimized ROI of search marketing using google analytics.
• Improved web user experience, optimized lead generation and conversion metrics by behavioral and digital analytics using Omniture.
• Developed models using advanced excel and VBA, for product pricing, forecasting, demand planning, and to support decision making.
• Analyzed buying and product usage patterns to develop product offerings, enhance value for customer for effective customer retention.
• Managed overall P&L, business and sales operations and achieved 40% operating margin and 99.9% operational efficiency
• Created thebest value product with high brand equity, 15000 plus retail customers and 20% market share in 12 months.

Business Manager

Responsibilities:

• Responsible for category management and development ofstrategic partnerships with telecom companies and internet service providers forprocurement, sales and business developmentof enterpriseVoIP services.
• Successfully developed high ROI service portfolio by building a strong network on vendors across Africa and Asia-Pacific.
• Developed and implemented a data-driven decision making process for constant business operations optimization.
• Managed P&L, pricing strategy,financial analysis, reporting, account receivables / payables and cash conversion cycles and overall ROI.
• Account management of 30 plus vendors & 4 customers. Achieved 33% revenue growth, $9 million (2006) to $12 million (2007).