Director of Global Marketing Resume Houston, TX - Hire IT People

SUMMARY:

Highly accomplished B2B/B2C marketer with strong experience in building and growing brands, creating relevant interactions across the customer life - cycle, developing trusted relationships, critical thinking and innovative solutions. Successfully built and led cross-functional teams to develop and execute multi-channel integrated marketing/sales strategies that drive 20-40% growth in new business revenue and uptake in brand awareness. Proven track record in managing multi-million dollar budgets to effectively develop and launch new products, nurture campaigns, media programs, building brand awareness, driving and executing communication strategies and planning, generating new sales leads, crisis communication management and identifying new opportunities to penetrate target markets, both online and offline. Lead technology driver in providing digital, interactive, video, experiential, user centric systems, Saas and web portal solutions.
Customer Life-Cycle Marketing, Online/Offline Marketing, Brand Management, Marketing Communications, Product Marketing, Sales/Lead Nurture, Media Buying & Planning, Search Engine Marketing, Demand / Lead Generation, Customer Relationship Management (CRM), Budget Management, UI/UX Development, Social Media, Direct Marketing,
Event Marketing, Cross-Functional Team Leadership, Crisis Communication Management,
Software: Sharepoint, Adobe Creative Suite, Microsoft Suite, Hubspot, Microsoft Dynamics/click dimensions

Professional Experience

Director of Global Marketing

Confidential, Houston, TX

Responsibilities:

Utilize expertise in strategic brand management and marketing program development to help take innovative, revenue-generating initiatives to market quickly and effectively. Responsible for planning and executing global campaigns with business unit leaders and regional field marketing leaders across Confidential .
Lead, develop and inspire the global marketing department in demand generation strategy, communications, marketing technology, targeting and automation, analytics and optimization, creative and media planning and execution, managing and cultivating staff of 17.
Develop and implement a complete customer lifecycle program to help the Geological Products & Services Business Unit acquire new customers and grow existing business.

Head of Brand and Internal Communications

Confidential, Houston, TX

Responsibilities:

Utilize expertise in strategic brand management to develop and promote NA brand strategy to promote growth and engagement with key stakeholders in new markets.
Utilize merger & acquisition expertise to lead strategic brand development/marketing management of initiatives promoting brand architecture, campaign management, product packaging, marketing efficiency and exhibits. Utilized Sharepoint, project management software and marketing automation and CRM
Director, Corporate Communications & Creative Design, Landmark/Halliburton;
Manage and lead the overall marketing strategy, user experience and design team, web development, developed user-centric knowledge management system, change management and creative services for the worldwide organization. Developed patented Task Centric Knowledge Management System

Marketing Director

Confidential

Responsibilities:

Manage all multi-tiered marketing platforms, messaging, branding, and advertising for each of the three M&A’s.