Objective

To obtain a Senior Inside Sales Position within a proactive and dynamic organization where my leadership, proactive management style, and revenue generating skills are optimized.

Experience

2008 – Present Confidential Minnetonka, MN

Confidential is a commercial printer with full service capabilities

Director of Sales & Marketing

• Developed and maintained personal customer base that produced an average of $100,000 in sales per month in 2009.
• Implemented new sales and costing guidelines that improved top line margins by 6% and COGs by 4% in a 12 month period
• Designed new compensation plans for sales and production teams to drive bottom line performance
• Hired and trained 5 new outside sales reps who surpassed projected sales targets within 6 months
• Created an inside sales group do develop smaller and mid size customer base. Group netted over 70 new customers in under
• 8 months and produced over $300k in gross revenues
• Established “drip” marketing programs (Direct mail/Email with sales follow up) to targeted customer and prospect bases – Higher Education, Non-profit, and Fortune 100 Customers. Effort netted 150 new customers in 12 months
• Oversaw the redesign of all marketing and branding materials
• Overall revenues increased from $7.2 million in sales in 2008 to projected sales of $8 million in 2009.
• Awards/Certifications
• 2009 Recipient of the University of Minnesota “Stellar” Award
• FSC Certification – Certified Green Vendor
• Certified Women Owned Business

2006 – 2008 Confidential. Burnsville, MN

Confidential is a direct marketing company specializing in rare/modern issue coins and specialty consumer catalog products

Director of Sales - All Sales Groups

• Implemented account management strategies that increased overall top line sales by 33% in 2006 – Beating original YTD 2006 projections by 25% (YTD 2007 running 19% over 2007 projection)
• Established “Open to Buy” inventory management that cut aged inventory costs by 50% in 12 months
• Opened new vendor relationships to achieve better COGs and improve bottom line
• Realigned department to cut G&A allocation from 14% in 2005 to less than 7% in 2006
• Developed new comp package to aid the recruitment of new sales candidates – net results 29 new reps in 12 months
• Established long term consultative sales training for both new reps and existing reps – and established new metrics for determining success of new reps – Cut attrition of new reps by 60%
• Established new 15 rep Inside Sales Group in Tampa, FL – hired, trained, and remotely managed the group. First breakeven month occurred within 6 months.
• Direct P/L responsibility for 3 inside sales floors (Burnsville/Tampa)

2003 - 2006 Confidential Eagan, MN

Confidential is a direct importer of home décor goods and brand development company specializing in sales to television shopping channels.

Director of Sales – TV / Wholesale

• Television Shopping
• Television Shopping consisted of 4 major channels – ShopNBC, QVC, Shop at Home, and The Shopping Channel
• Implemented direct marketing strategies that included direct mail, email, and web strategies that increased sales by 40% in 2005 – With web sales increasing 300% for all 4 channels
• Developed reporting strategies to manage and grow margins for both on air and web site products which increased gross margin percentage in 2005-2006 by 12% points
• Launched 2 new brands with QVC in 2005/6 – conception, product sourcing, guest host search, QA, and back end fulfillment in under 9 months – each produced over 1 million in sales in their first 90 days.
• Developed and implemented customer service sales / product training for each channel which netted over $1.8 million in gross sales
• ROG Wholesale
• Hired/Trained/Built a new Inside Sales Business Unit –Total of 5 Reps producing an average of $55k per month with an average invoice of $1200
• Created online presence through an interactive web site – By Q4 2005, web site drove an average of $30k in sales / 100 new customers/month
• Implemented a proactive CRM system with marketing functionality that drove reps productivity

1998–2002 Confidential Minneapolis, MN

Confidential is the Direct Sales/Marketing channel for the ING organization

Director, Sales / Marketing

• Hired/Trained/Rebuilt a new Inside Sales Business Unit – From 4 Reps in 1998 to 25 reps in ’01. Managed 32 direct reports.
• Increased Gross Revenues from $8 million in ’98 to over $90 million in ‘02
• Increased Gross Profits from $300k in ’98 to $3.9 million in ‘02
• Developed Compensation / Commission plans and Award Trips for the entire unit
• Established 4 new customer segments and executed 4 unique Marketing Plans for each segment
• Implemented strategic partnerships within the ING organization to channel customers and create sales leads
• Complete P&L responsibility
• Awards
• Business unit received the ING Innovation and Best Practices Award from among entries throughout the ING Worldwide Organization
• Awarded Stock Options for achieving the successful turnaround in less than 30 months

1991-1998 Confidential Minneapolis, MN

Confidential is a wholesale forest products trading organization

Trading Floor Manager / Product Manager / Trader

• Established new Sales practices to open up new markets and customers that increased profit margins above normal commodity trading.
• Increased overall sales of unit by 40% from 1995-1998 (each year)
• Increased trading staff from 6 to 32 in last 24 months
• Developed long term repetitive sales relationships with national retail and wholesale customers
• Developed long term repetitive buying relationships with forest product producers throughout
• North America

Education

Confidential University 
MBA – Executive Program
Confidential UniversityBA