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Marketing Manager Resume

EXPERIENCE

Confidential MARKETING MANAGER (2010 -Present )

  • Create multi-media presentations for Fortune 500 companies and small businesses
  • Develop graphics using Photoshop and Illustrator
  • Produce marketing collateral including signage, graphics, point of sale, etc.
  • Create and administer email blasts
  • Web site development and maintenance services
  • Develop and manage Social Media marketing plans
  • Train customers in effective presentation techniques, tools and software
  • Provided marketing and administrative services

Confidential MARKETING MANAGER (2008 - 2009)

  • Managed $250,000 budget with team of 6
  • Developed strategic business-to-business marketing plan
  • Optimized and expanded web site for optimal search engine effect resulting in 20% increase in web site traffic over previous 12 months
  • Developed and implemented Social Media Marketing Plan
  • Wrote press releases, media alerts, newsletters and follow-up correspondence
  • Produced sales leads with Web Tracker monitoring software
  • Created and administered sales and marketing e-mail blasts
  • Organized special marketing events including product demos, sales meetings, webinars, and customer appreciation activities
  • Compiled and maintained master marketing account list of over 100,000 contacts
  • Created professional sales documents such as proposals, quotes, and sales sheets

Confidential COMMUNICATION SPECIALIST (2007 - 2008)

  • Produced effective tools for communicating change to all Canadian corporate and store personnel
  • Created and managed production of change management marketing collateral including signage, graphics, and corporate giveaways
  • Wrote and edited internal communications such as newsletters, executive interviews, articles, and organization announcements
  • Developed and maintained change management intranet web site and facilitated Support Central web site for project team
  • Created multi-media PowerPoint presentations and managed electronic message boards in US and Canada

Confidential PRESENTATION GRAPHICS MANAGER (2000 - 2004)

  • Developed strategic and creative recommendations for marketing programs, sales aids and packaging graphics
  • Created annual Business Plan and communication programs that supported the objectives of the division (in conjunction with sales and marketing team)
  • Created and supervised the production of collateral and sales aids (point of sale signage, logos, graphics, coupons, posters, banners, etc.)
  • Conducted market research to analyze effectiveness of marketing programs against target metrics (demographics, buying patterns, etc.)
  • Coordinated trade shows and activated consumer events to enhance brand building and awareness
  • Trained Atlanta Division personnel in effective presentation techniques, tools and software
  • Managed Presentation Graphics Assistant

PRESENTATION GRAPHICS COORDINATOR (1998-2000)

  • Built and maintained a graphics Intranet web site
  • Provided multi-media production services including digital photography, digital video, video capture, etc. to the Atlanta Division
  • Developed sales tools (proposals, marketing agreements, pole signs, sales sheets, etc.)
  • Administered technical advice and support for Atlanta Division
  • Maintained Coca-Cola graphics network and enforced Coca-Cola trademark guidelines

EDUCATION Bachelor of Arts - Communication, Minor in Speech Communication Associate of Arts - Business Administration

TECHNICAL EXPERTISE Photoshop, Dreamweaver, Illustrator, Premier, MS Office Suite (Outlook, Word, PowerPoint, Excel), MS Publisher, Lotus Notes, HP Design Jet 2500 CP

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