SENIOR COPYWRITER, MARKETING AND COMMUNICATIONS SPECIALIST
- Successful professional writer with extensive experience in brand building, interactive, traditional advertising, direct marketing, sales support, event planning and PR.
- Key strengths include: creative team leadership, concepting, budgeting and problem resolution
- Broad range of category expertise including: high-tech, QSR, consumer packaged goods, consumer electronics, banking, retail, hospitality and transportation.
- Online proficiency in concepting flash, scripting video, rich media and banner advertising, creating landing pages, e-mail blasts and microsites, as well as search engine optimization
Concepting - Able to quickly zero on the essence of what makes a product or service unique in the marketplace and position it for maximum impact. Very effective at taking the marketing strategy and translating it into memorable creative approaches that delivers measurable results and increased awareness.
Multimedia Campaign Development - Created campaigns with both online and traditional media components. Synthesized concepts with broadcast and print in combination with direct marketing initiatives. Expertise in creating interest through traditional media and driving the target audience to respod via interactive creative.
Creative Team Leadership - Assume leadership role whether in a creative team or as part of a marketing group. Mentored other creatives, including writers, art directors and designers. Steward of creative excellence that provides guidance to ensure clients' needs are met.
Long Form - Training and education in the field of journalism facilitates the ability to write long form and short form copy including: brochures, collateral pieces, direct marketing pieces, as well as Website content that requires more detail and explanation.
Technical Writing - Rare ability to take highly technical subjects and make them not only easily understood but also interesting. Experience in researching and distilling complex subjects into benefit-driven pieces provides an invaluable resource for clients.
Marketing Strategy - Knowledgeable in the discipline of marketing with a firm understanding of positioning, strategies, target audience and tactics. Able to create marketing communications programs that achieve business goals.
Multitasking - The ability to juggle many projects at once is essential in this industry but not necessarily unique; the important factor is having the expertise to shift from one medium to another, from technical to non-technical and from traditional to online without missing a beat. Able to thrive on pressure and deliver a quality product regardless of the deadline.
Senior Copywriter/Freelance Copywriter/Broadcast Producer/Writer 03/03 - Present Agencies/Companies: Confidential Clients: TGI Fridays, True.com, Classmates.com, Dallas Stars, Miss Oops, Nokia, Village Jewelers, Planet Tan, Radio Shack, EDS, ACE Cash Express, Carter Blood Care, McAfee, United Regional Hospital, Venus Wafers, HOYA Corporation, Overhead Doors, Bank of America, Hyatt Hotels, Reef Exploration, Reef Securities, TV Guide Channel, TV Guide Interactive
Senior Copywriter. Confidential. Dallas, Texas. 06/01 - 04/02 Clients: CompUSA and Famous Footwear.
Associate Creative Director. Confidential. Dallas, Texas. 08/00 - 05/01 Clients: Shell Oil, Brinker, Marriott Hotels and Texas Health Resources.
Senior Copywriter. Confidential. Dallas, Texas. 05/97 - 08/00 Clients: Dallas Museum of Art, Southwest Airlines, First USA, Fidelity Investments, Compaq Computers, EDS, PrimeCo/Verizon, Lucent and Centex.
Senior Copywriter. Confidential. Dallas, Texas. 09/93 - 04/96
Copywriter. Confidential. Toronto, Canada. 10/92 - 09/93 Clients: IBM, Mazda, and Royal Bank (Canada's largest financial institution).Freelance clients: McDonalds, Colgate-Palmolive, Bennigan's, Nortel, Nationwide Insurance, Sony, Pioneer Electronics, Panasonic, Spectravision, Peoples Jewelers, Georgia Pacific, Mainway Insurance Brokers, and Mohawk Carpets.
EDUCATION American Bar Association Approved Paralegal Program Bachelor of Applied Arts (Journalism) Business Administration Program (Marketing) Diploma in Creative Advertising & Broadcast