SUMMARY:

• People development & brand management professional with a demonstrated record of 10+ years of domestic & international experience positively impacting the growth, visibility & profitability of several brands, products & organizations.
• In - depth experience in project management, client & account management, brand marketing, experiential brand marketing, & business operations in new and existing markets.
• Effective communication & interpersonal skills to nurture strong, authentic, sustainable relationships with clients, key accounts, athletes, brand ambassadors, businesses, government agencies, local communities & diverse organizations.
• Lead & build multicultural & international teams & organizations, offering the direction & support needed.
• Comprehensive experience in leadership development, performance management & leading self & others by vision & goals while always standing for others’ success.
• Leverage market intelligence to devise & implement marketing strategies, events & initiatives to increase brand awareness within target demographic segments.

PROFESSIONAL EXPERIENCE:

Confidential, Washington, DC

Business Growth

Responsibilities:

• Created & delivered growth strategy & results for new store opening in new market: from store opening through end of and oversaw a consistent business success measured by growing from 89% - 105% - 119% of the financial plan quarter after quarter. Measured an increased return on investment in sales directly correlated to both investing in people development & executing an effective go-to-market strategy.
• Created & delivered growth strategy & results for existing stores in mature market from September 2016 to present. Delivered consistent business success measured by consistent financial growth from Q3 2016 ending at 101% of financial plan to Q4 2016 ending at 111% of financial plan & recently ending Q1 2017 at 106 % of financial plan.

Brand Management

Responsibilities:

• Lead multi-regional brand strategy meetings for DC/VA/MD brand teams, working cross-functionally to plan and execute regional brand strategy, marketing events & experiences.
• Create strong relationships with regional business partners resulting in consistent mutual support & successful collaboration on community events & brand experiences.
• Created strategy & focus brand experiences to include: establishing connection with the team, curated product surprises & delighted experiences while sharing company culture of mindful performance with the Confidential Confidential team & created & led veterans three to five-year strategy & brand experience to connect, build brand resonance & elevate brand sentiment among veterans’ community in DC, VA, MD. Also, established key relationship with veterans’ non-profit organizations, Confidential foundations, Sport & Fitness organizations, & GI Film Festival. Shaped & led social impact strategy to allocate company’s fund giving to send veterans affected by PTSD to yoga teacher training at no cost.
• Develop brand strategies to elevate the company’s existing brand Ambassador Program that led to the planning & execution of the first VA Ambassador Summit in September 2016. Led all VA stores, 35 brand ambassadors, & one Regional Manager to deliver the brand experience of a lifetime to the company’s brand ambassadors.
• Plan & manage companywide/global brand experience focused on yoga during the White House Easter Egg Roll event for four consecutive years, during the Confidential Administration. Managed relationships across stores from all over the US with a team of 25 yogis, 12 brand Ambassadors, two global brand ambassadors for an audience of 30,000 to 40,000 attendees.

Project Manager

Responsibilities:

• PM for company brand experience at Confidential 2016 - managing the experience of 5,000 attendees: integrated communication strategy, printed collateral, brand management, product strategy & live events.
• PM for company brand experience at Confidential event in Reston, VA for an audience of 4,500 attendees: Facebook strategy, printed collateral, on-site brand & cultural experience, goal coaching, product strategy, team & ambassador management, & third-party relationships.

Leadership Development

Responsibilities:

• Managed & executed hiring strategy during the new store opening process in a new market, hired & trained a new team in all operations necessary to bring a new store to life while coaching on developing B2B relationships crucial to the success of the business.
• Created & executed hiring & people development strategy for existing stores in a mature market, trained & developed team leaders & accelerated leadership development that led to the promotion of current employees to their next level roles within the company.
• Developed a strategy for Virginia regional employees’ growth by leading regional leadership training for employees for all stores, levels, & |roles.

Community Leader

Confidential

Responsibilities:

• Led New Store Opening process during transition from showroom to store by creating the pre-branding strategy to penetrate the new market in the Pittsburgh, PA area - new ambassador’s relations, B2B collaboration, relevant community events.
• Upon new store opening, trained local team on social media strategy, brand experience, community, guest experience, product, sell through strategy, & related store operations.
• Managed a team of eight brand ambassadors including program training, goal coaching & photoshoots.
• Created strategy for grassroot experiential marketing strategy in collaboration with local gym & studios to elevate brand sentiment, resonance & loyalty in the DC community.
• Managed local company social media strategy.

Confidential, Los Angeles, CA

Marketing Consultant

Responsibilities:

• Provided social media & brand marketing services to diverse business clients by monitoring trends in social media marketing, & by leveraging findings to select the right social media approach & communication style for each business.
• Conducted market research & analysis to formulate marketing & business development strategies to maximize clients’ Confidential .
• Promoted community outreach & involvement in public events by building strong relationships between clients, city government agencies & local organizations.
• Introduced location-based social media marketing programs while educating clients on the new marketing opportunities offered by social media platforms.
• Also, leveraged B2B marketing to coordinate sponsored events involving both national & local brands.

Confidential, Los Angeles, CA

Global Brand Manager

Responsibilities:

• Managed all business operations of 505 Games US Division to include executive staff recruitment, vendor selection, IT infrastructure, brand management, event coordination & licensing negotiations.
• Served as corporate liaison between the North American office & Italian headquarters.
• Leveraged a strong understanding of diverse cultures, languages & business etiquette to establish solid business relationships with key Confidential executives in Italy,
• Also, negotiated & closed licensing partnership agreement with the international management agency Confidential for the creation of a Fashion Week branded videogame.
• Negotiated & closed a licensing agreement with eight-time Confidential for the development of a Michael Phelps branded swimming videogame.
• Spearheaded the negation of the licensing publisher agreement with Confidential Inc. which secured company’s entry into the lucrative iPhone Apps market.
• Leveraged insights gained from focus groups, market research & competitive analysis studies to devise & implement brand-specific marketing to drive company market strategies.
• Also, managed marketing team & reported directly to the VP of Marketing & Business Development.