ONLINE / SOCIAL MEDIA MARKETING SPECIALIST

Entrepreneurial-minded social media enthusiast with demonstrated success in planning, development, and execution of all aspects of online and offline sales, marketing, and branding. Skilled in effective leadership with focus on results through organizational coordination and collaboration to manage and influence resources, develop and communicate innovative concepts/ideas, and provide strategic direction to high performing teams. Ever-increasing responsibility and experience in project management, development, and process improvement with the proven ability to achieve goals by cultivating client loyalty and retention.

Core Competencies:

• SEO and SEM Strategies
• Profitability Improvement
• Client and Vendor Relations
• Research and Analysis
• Resource Management
• Product Management and Marketing
• New Business Development
• Quantitative and Qualitative Analysis
• Program and Project Management
• Strategic and Tactical Planning
• Brand Management
• Web Analytics
• Customer Service
• Staff Leadership
• Problem Resolution

Confidential, Boynton Beach, FL 2005 - 2010
Sales and Marketing Coordinator / IT Assistant

Support the company's sales effort in planning, development, and execution of marketing-related functions. Collaborate with developers, manufacturers, and quality assurance staff to bring projects to fruition. Actively participated in multiple conference calls regarding new product development. Facilitate weekly meetings with staff to discuss production schedule. Handle all EDI functions and sample/tracking detail requests for brokers and potential new accounts. Process daily orders and invoices through QuickBooks software. Submit daily warehouse and office reviews to company executives. Maintain broker roster, retail price list, vendor shipping handbooks, customer lists, and procedures for timely trade show follow-up. Supervised and mentored staff of five employees.

Key Accomplishments

• Created PowerPoint presentation for both Procter & Gamble and Binney & Smith for brand extension licensing program. Coordinated efforts with Nancy Bailey & Associates, Inc. Licensing Agency.
• Managed Social Media properties, Issued Press Releases, Blog Posts & Maintained Online Vendor Relationships
• Streamlined operations by initiating internal approval process for artwork submission to print vendors.
• Increased revenue by implementing a PPC/CPM ad campaign; added Web store to sell products to consumers.
• Created multiple packaging designs for full suite of company flagship and private label products.
• Developed and maintained corporate Web sites, including SweetBreath.com and ScopetoGo.com.
• Designed Flash trade show presentation to promote new look Sweet Breath brand.

Confidential, Scottsdale, AZ 2002 - 2005
B2B Outside Sales Representative / Marketing Director Assistant

Expanded business and ensured growth of established accounts. Assisted Director of Marketing, Director of Prepaid Operations, and Sales Manager. Managed cross-media projects from inception to completion under tight deadlines. Designed prepaid calling cards, posters, tradeshow handouts, brochures, fax/email blasts, and magazine/newspaper advertising. Developed and modernized corporate Web site, maintained content, and worked with IT on implementations.

Key Accomplishments

• Set up 45 new accounts in the first month of outside sales, while maintaining over 100 accounts in sales territory.
• Responsible for product availability, sampling, pricing and sales support and presentation.
• Generated leads and closed sales thru cold calling and in-store visits.
• Dramatically cut costs by presenting idea to lease an in-house printer instead of outsourcing.
• Increased sales, maximized productivity, and improved territory management through proposed use of handheld PDAs for sales representatives to manage accounts and files.

Online Marketing Experience

Web Producer / Owner (Part-Time), Boynton Beach, FL 2003 - Present

Designed, developed and maintained multiple creative Web sites and applications. Created and implemented online marketing techniques and promotional campaigns. Established web sites and sold few for profit including:

• Confidential, FriendConnectDirectory.com, Twinked.in, TweetExtend.com, CreditOkay.com, YouRL.cc, Swurl.cc, EZas123EBOOKS.com, EZ-ine.com, MakeMoneySellingNothing.com, ElectronicCigaretteEbook.com, LongLiveLobster.com, Thisology.com

Key Accomplishments

• Founded, managed, and operate an online application enabling users to flip text upside down and various tools for social media and other online venues. (FlipMyText.com)
• Generated an average of 50,000+ unique visitors per month per Google Analytics via direct traffic, word of mouth, SEO, and social bookmark referrals. (FlipMyText.com)
• Built growing SMS subscriber list of 2,000+ active phone numbers and email addresses (SMS.FlipMyText.com)
• Developed and launched TwinkedIn.com, a Blog Community for Professional Tweeters
• Attracted over 1,500 social media enthusiasts, Google Friend Connect powered site. (FriendConnectDirectory.com)
• Gained nearly one million Facebook fans on official fan page by collaborating with Edelman agency to launch popular Facebook application to promote "Flipped Out" Sundaes for Ben & Jerry's Homemade, Inc.
• Automated Word Press blog which acquired 250 subscribers and syndicated RSS Feeds daily from EzineArticles. (EZ-ine.com)
• Built Facebook fan base of 26,000+ users thru daily engagement (Thisology.com)
• Achieved Maximum ROI with Facebook Ads Platform thru targeted keywords. Reached over 1% CTR at 1 cent per click on CPM campaign (Thisology.com)
• Promoted eBay's partner network and affiliate marketing programs; previously top selling eBook on eBay. (MakeMoneySellingNothing.com)
• Grew visitors from zero to 4,540 unique per month within 12 months. (GreekNoyz.com)

Confidential, Tempe, AZ 2001 - 2003
Intern

Photographed university events, uploaded images to server, and made available for a secure purchase online.

Key Accomplishments

• Increased profits by selling advertisement space to Greek101.com.
• Developed methods for promoting company; aided in national expansion.

Education

Bachelor of Science in Industrial Technology

Technical Proficiencies

Software: MS Office (Word, Excel, PowerPoint), Adobe PhotoShop, Flash, ImageReady, Illustrator, Acrobat, Swift 3D, Dreamweaver
Languages: HTML, CSS, SQL, PHP, FBML (Facebook Connect), JavaScript
Tools: FTP, CutePDF, AVG, Skype, Gmail, Stuffit, TweetDeck, Amazon Kindle, Google Analytics, Google Reader, Google Buzz, RSS Feeds, SEO, PPC, CPM, CPA, Statcounter, WordPress, Blogspot, Tumblr, Websitegrader, Summize, Compete.com, Alexa, Aweber, Flickr, FriendFeed, YouTube, Photobucket, Twitter, Social Bookmark Sites