Director Resume

PROFESSIONAL EXPERIENCE:

Director

Confidential

Responsibilities:

Create and present pro forma revenue forcasts, cash flow projections, and burn - rate calculations for startup companies and their prospective key institutional partners.
Identify and establish contact with critical business users, influencers, decision makers, and approvers in the institutional sales cycle.
Develop and execute complex, multi-layered direct marketing campaigns targeting carefully sequenced milestones on the roadmap to closing new business with institutional clients. Negotiate terms and conditions and sign deals.

Confidential

Responsibilities:

Developed and maintain a book of business as a fee-based Confidential Representative to individuals, entities, and closely held corporations.
Run analysis of clients’ current asset allocation models, portfolio holdings, and risk management strategies.
Present analysis along with recommended model, portfolio, or strategy changes.
Report ROI and revisit or revise plans as necessary to adapt to clients’ evolving financial situations and goals.

Digita Media Director

Confidential

Responsibilities:

Recruited and led the teams of interactive media planners and buyers in San Francisco, New York, Houston, and Austin.
Re-defined direct response advertising models for B2B and B2C clients nationwide and set new standards for advertising accountability.
Established industry high cost-per-click and cost-per-conversion benchmarks metrics for B2C clients like Glaxo Smith Kline, Paramount Home Pictures, and SupportKids.
Drove sales leads into CRM solutions and value-added reseller channels for B2B clients.

Channel Marketing Manager

Confidential

Responsibilities:

Administered closed-loop channel marketing sales lead management programs for manufacturers and their contractor, consultant, value-added reseller, and retail channel partners.
Tracked individual sales leads from first indication of interest or response to direct advertising through the appropriate reseller channel (both geographically and knowledge-based). Recruited resellers for product-specific training.
Reported outcomes in aggregate to our manufacturing partners with ROI and insight on efficacy of direct-response advertising and marketing.