Ten years of experience in the multi-media/e-commerce industry with expertise in sales, marketing, creative design, project management, and client relations.
Entrepreneurial spirit, used to identify and capitalize on business growth opportunities.
Use of relationship management skills to build and retain customer loyalty.
High level of energy, tenacity and resourcefulness.
Strong advocate of teamwork, positive change and performance excellence.
Bachelor of Communication Arts, 1999
2005 - 2009 Confidential, Norwalk, CT
On-line web marketing representing Fortune 500 clients to promote their products through on-line advertising.
ASSOCIATE MARKETING MANAGER/ACTING MANAGER
Developed on-line solicitations with a presence on multiple client sites, with zero errors.
Campaign Manager on all 300 clients
Used solicitations to attract subscribers and build membership base for Webloyalty.com and client companies.
Worked in collaboration with legal, IT, creative departments, and clients to obtain input into solicitation design.
Designed on-line advertisements with a focus on attracting key target markets.
Produced and developed audio/visual over scripts, linked to market research data.
QA on all campaigns making sure links were going to correct destination, page flowed correctly, and page popped up correctly
In charge of all testing for new solicitations, see what page had better response.
Spearheaded product launches and schedules and project status reports.
Maintained and updated all solicitations, totaling 1,000 pages.
Contributed to consumer growth and a reputation as one of the fastest growing on-line advertisers in the United States.
2004 - 2005 A&E TELEVISION NETWORK, Stamford, CT
QUALITY CONTROL ASSISTANT
Monitored all six stations including History Channel, History International, Biography, History Español, and Military History Channel.
Entered take sheet into the GABRIE System including all start and end times.
Interfaced with all producers and traffic to facilitate the placement of advertisements.
Viewed all programs to verify accuracy and detail, including start and end times.
2002 - 2004 I-95 FM RADIO, Brookfield, CT
Marketed advertising and special promotions to regional businesses.
Functioned as a "solutions provider", linking products and services to client objectives.
Shared demographic and audience profiles to business owners to help target specific groups.
Developed scripts for 30 and 60 second radio spots.
Provided marketing strategies as a "value-added" service to clients.
Helped a major client to increase sales by 150%.
Generated positive sales results and a six month contract extension.
2000 - 2001 GREY DIRECT, New York, NY
A direct mail/advertising agency.
Managed key accounts including Chase Manhattan Bank, New York Lotto, and BMG Music.
Tracked and monitored sales performance in key categories.
Assisted creative team in the design of promotional literature for major clients.
1999 - 2000 MEDIA DIRECT PARTNERS, New York, NY
Providers of media advertising services.
Tracked and monitored advertising of client companies to ensure proper airing.
Reviewed advertisements for context, clarity and information integrity.
COMPUTER LITERACY: Microsoft Windows; Microsoft Word, Excel; Internet, Powerpoint, Flash, DoubleClick, Some HTML, Some Java