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Content Producer, Digital Visual Merchandising Resume

Saint Petersburg, FL


  • 4+years of digital content experiencein launching and managing a diverse range of brands that drive sales growth year over yearand that consistently compete in competitive marketplaces
  • Accomplished, strategyguruwith a skill set built on the art of leveraging digital technologies, architecting positive user experiences, and converging business and consumer needs


Confidential, INC., Saint Petersburg, Florida
Content Producer, Digital Visual Merchandising,7/09 - Present
Produces dynamic digital content and merchandising initiatives for top 50 eCommerce Retailer, HSN.com

  • Defines the overall digital messaging strategy and customer experience for the 120+Beauty brands on HSN.com; generated 58 mil in sales in 2011, up 10 mil from the previous year
  • Develop multi-channel campaigns, content strategy and pitches to increase traffic and sales revenue by executing online content; including site/interactive content, social, e-mail, video, mobile
  • Build and maintain direct relationships with vendors and their brand marketing teams to ensure brand accuracy and build brand awareness for both parties
  • Coordinate resources, tasks, schedules with Copy, Creative, Merchandising, Marketing and Web Operations to define the scope of work and expectations, ensure deadlines for deliverables are met
  • Establish production timelines according to processes and CMS to see each deliverable through to completion with QA/cross-browser/cross-device/platform proofing to identify and resolve issues
  • Work in Coremetrics Site Analytics program to establish baselines, key improvement opportunities and grow knowledge of the customer base and ensure web usability
  • Work with E-mail Marketing Team to conceptualize, produce and publish content in weekly e-mails
  • Work with SEO and the Online Marketing Team to identify and incorporate key word opportunities for new customer acquisition
  • Frequent benchmarking and competitive analysis for opportunities and new ideas to implement during the planning and redesign phases

Merchandise Assistant, Confidential,8/07- 6/09
Assisted in building and maintaining merchandise assortments in a fast pace environment of E-retailing

  • Worked with Digital Content Producers to define overall merchandise strategy for email and projects on HSN.com to support new brand launches,celebrity launches, product launches, and expanded TV assortments
  • Worked with the Planning team to build plans and merchandise strategies to achieve financial goals
  • Setup new items for website; handle item changes and secured samples from vendors to ensure proper imaging; Merchandised website assortment effectively to achieve overall goals of the storefronts and for web usability
  • Established new vendor relationships and maintained existing relationships to build newonline-only assortments

Confidential.Tampa, Florida
Junior Media Buyer,6/06-6/07
Liaison between media director, accounts, markets, and account executives to ensure effective media strategies that werereflective of client objectives

  • Helped manage and maintain media plans, market flowcharts, planning costs, and day-part goals while helping develop media buys to increase market share and consumer awareness
  • Developed local market insight and qualitative research that supports media buys
  • Purchased radio and print ads for clients with monthly budgets of $20,000 +
  • Oversaw 7 accounts; reconcile all monthly media, keep budgets and billing up-to-date


Bachelor of Arts in Communication Sciences


Computer Platforms:

  • PC
  • Mac


  • Microsoft Word
  • Excel
  • PowerPoint
  • Dreamweaver
  • Visio
  • Content Mgmt Systems


  • SnagIt
  • MyCapture


  • Google Analytics
  • Coremetrics

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