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Content Producer, Digital Visual Merchandising Resume

Saint Petersburg, FL

SUMMARY

  • 4+years of digital content experiencein launching and managing a diverse range of brands that drive sales growth year over yearand that consistently compete in competitive marketplaces
  • Accomplished, strategyguruwith a skill set built on the art of leveraging digital technologies, architecting positive user experiences, and converging business and consumer needs

EXPERIENCE

Confidential, INC., Saint Petersburg, Florida
Content Producer, Digital Visual Merchandising,7/09 - Present
Produces dynamic digital content and merchandising initiatives for top 50 eCommerce Retailer, HSN.com

  • Defines the overall digital messaging strategy and customer experience for the 120+Beauty brands on HSN.com; generated 58 mil in sales in 2011, up 10 mil from the previous year
  • Develop multi-channel campaigns, content strategy and pitches to increase traffic and sales revenue by executing online content; including site/interactive content, social, e-mail, video, mobile
  • Build and maintain direct relationships with vendors and their brand marketing teams to ensure brand accuracy and build brand awareness for both parties
  • Coordinate resources, tasks, schedules with Copy, Creative, Merchandising, Marketing and Web Operations to define the scope of work and expectations, ensure deadlines for deliverables are met
  • Establish production timelines according to processes and CMS to see each deliverable through to completion with QA/cross-browser/cross-device/platform proofing to identify and resolve issues
  • Work in Coremetrics Site Analytics program to establish baselines, key improvement opportunities and grow knowledge of the customer base and ensure web usability
  • Work with E-mail Marketing Team to conceptualize, produce and publish content in weekly e-mails
  • Work with SEO and the Online Marketing Team to identify and incorporate key word opportunities for new customer acquisition
  • Frequent benchmarking and competitive analysis for opportunities and new ideas to implement during the planning and redesign phases

Merchandise Assistant, Confidential,8/07- 6/09
Assisted in building and maintaining merchandise assortments in a fast pace environment of E-retailing

  • Worked with Digital Content Producers to define overall merchandise strategy for email and projects on HSN.com to support new brand launches,celebrity launches, product launches, and expanded TV assortments
  • Worked with the Planning team to build plans and merchandise strategies to achieve financial goals
  • Setup new items for website; handle item changes and secured samples from vendors to ensure proper imaging; Merchandised website assortment effectively to achieve overall goals of the storefronts and for web usability
  • Established new vendor relationships and maintained existing relationships to build newonline-only assortments

Confidential.Tampa, Florida
Junior Media Buyer,6/06-6/07
Liaison between media director, accounts, markets, and account executives to ensure effective media strategies that werereflective of client objectives

  • Helped manage and maintain media plans, market flowcharts, planning costs, and day-part goals while helping develop media buys to increase market share and consumer awareness
  • Developed local market insight and qualitative research that supports media buys
  • Purchased radio and print ads for clients with monthly budgets of $20,000 +
  • Oversaw 7 accounts; reconcile all monthly media, keep budgets and billing up-to-date

EDUCATION

Bachelor of Arts in Communication Sciences

EXPERTISE

Computer Platforms:

  • PC
  • Mac

Software/Applications:

  • Microsoft Word
  • Excel
  • PowerPoint
  • Dreamweaver
  • Visio
  • Content Mgmt Systems

Photo:

  • SnagIt
  • MyCapture

Metrics:

  • Google Analytics
  • Coremetrics

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