President Resume Rochester Hills, Michigan - Hire IT People

SUMMARY:

I am a Marketing/Advertising, Brand Management and Sales Executive who works equally well as client or external service provider. I’m also skilled at motivating team members and engaging end users or business - to-business customers. The industries I’ve served are as follows: Automotive, Motorcycle, Recreational Vehicle, Beverage, Industrial, Entertainment, Construction & Agriculture, Power & Hand Tools, Health Insurance, Eyewear, Firearms and Outdoor Equipment.

CORE COMPETENCIES:

Brand Management
Strategy
Customer Retention & Loyalty
Dealer/Reseller Engagement
Budgeting
Media Production
Events and Merchandising
Magazine, Newsletter and Catalog Publishing & Editing
Strategic Partnering

PROFESSIONAL EXPERIENCE:

Confidential, Rochester Hills, Michigan

President

Responsibilities:

Advises companies on Brand Management/Awareness & Customer Retention/Loyalty for the Automotive, Firearms, Recreational Vehicle and Outdoor Sports Industries.
Sought out and maintained relationships with suppliers on a national & international basis for clients product base and developed proprietary and self-branded products.

Confidential, Clawson, Michigan

Marketing & Sales Manager

Responsibilities:

Responsibilities included the design, production and distribution of printed marketing and advertising materials inclusive of media purchases directed at the trade and a complete overhaul of the website.
Maintained existing accounts focused on the domestic automotive industry concerning specialty die components and tooling.

Confidential, Rochester Hills, Michigan

President & General Manager

Responsibilities:

Was involved with all manner of this new business from original concept through Business Plan, Funding Sources, Pre-sales, Legal, Environmental and Administrative Planning, Property Management and Build-out thru Grand Opening. Continued to oversee operations for over eight years.

Confidential, Kenosha, Wisconsin

National Account Marketing Manager

Responsibilities:

Oversaw the development of Marketing and Promotional programs focusing on the needs of the Industrial and Institutional Customers.
Prepared Yearly Industrial Catalog, Quarterly Promotional Catalog and Individually Focused Tool and Equipment Promotions.
Responsibilities also included the maintenance of existing and development of new Automotive and Aviation Accounts for Professional Tool and Equipment Marketing.
Managed Budget varying from $8-14 million.

Confidential, Milwaukee, Wisconsin

Merchandise Manager and Editor

Responsibilities:

Responsibilities included merchandise creation, assortment, source development and contract negotiations.
Developed all sales forecasts.
Establish training programs and developed policies for Dealers and customers.
Guided various design, marketing, advertising and supplier firms regarding all product and visual aspects.
Managed fulfillment supplier organizations to devise an international sales program that included phone, fax, mail, on-site and Internet capabilities.
Responsible for hiring and training employees, volunteers and outside organizations for seven major Rallies in the United States and several international events. Additionally worked as a liaison for up to 47 State and International Confidential . Rallies each year including managing Dealer involvement.

Brand Manager

Confidential

Responsibilities:

Responsible for management, concept, production and distribution of Genuine Parts & Accessories, Eagle Iron and Screaming Eagle brand Catalogs, advertising and promotion worldwide.
Developed a program of production that led to these materials being produced on a yearly cycle and for the first time on time for release at the Dealer Introductory Show.
Implemented the mid-year supplemental Catalog Program and created the Parts & Accessories Promotional Program.
Instituted the first Confidential Art materials for inclusion in the yearly Dealer Sales Guide.
Managed budget over $16 million.

Confidential, Troy, Michigan

Account Supervisor

Responsibilities:

Co-authorship and implementation from initial direction and concept planning to major involvement in creative execution and production.
Managed combined budgets to over $50 million.

Confidential, Bethany, Connecticut

Account Manager

Responsibilities:

Coordinated the planning and execution of marketing programs in accordance with client objectives and budgets.
Managed budgets for all accounts totaling approximately $12 million.

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President Resume

Rochester Hills, MichigaN

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