Professional Summary

• Award - winning marketing professional with over 10 years of experience operating a mid-size Marketing Communications Firm, developing brand strategy for small business owners.
• Experience crafting custom, national marketing programs that deliver brand objectives; along with identifying niche opportunities, strategic partnerships and key-drivers that influence consumer purchase decisions.
• Capable of providing brand strategy, producing marketing collateral and online content. 10 years' blogging experience promoting and reviewing a myriad of social events and product campaigns.
• Committed to building expertise in web communications, social media, and search engine marketing through exceptional work ethic and ability to quickly absorb and apply new information.

Skills

• Strategies Partnership Development
• Lifestyle/Entertainment Marketing
• Public Relations
• Product Positioning & Branding
• Web & Social Media Marketing
• Experiential/Event Marketing
• Celebrity/ VIP Influencer Media Management
• Film & Television Marketing
• Grassroots Marketing
• Partnership & Contract Negations

Professional Experience

Confidential,Director of Marketing,

Entrepreneur with more than 10 years of experience managing sales, marketing, operations, personnel for local, regional and national start-up and established small business, government agencies and corporate companies.

Motivated management style with a record of building and retaining highly motivated marketing, creative and social media teams.

Experiential/Promotional Management

Provided Promotional and Publicity project management to clients: executing press servicing, writing press releases, generating promotional ideas for films, maintaining contact with various news media, supervising film screenings and submitting screening reports to clients and generating appropriate demographic lists for screenings.

Selected Accomplishments:

• Organized over 20 concerts for national recording artist, including: Najee, The Roots, Frank McComb & Mint Condition.
• Promoted film screening for various block buster hit moves, including: The Hangover and Jumping The Boom.
• Managed CD Release listening Parties for over 30 artist, including: Erykah Badu, Will Dowing and Santana.
• Coordinated over ten Artist Meet & Greet events. Clients included: Mary J Blige, New Edition and others.
• Promoted national musical tours for over 10 artist. Clients included: Lalah Hathaway, Mikle Phillips and others.
• Coordinated the 2005 BMW 3 Series Launch Party in the Houston Market.
• Coordinated over 20 Events forProfessionalAthletes: Steve Francis,Sheryl Swoopes, Tina Thompson and Glen Robinson.

Marketing Strategy

Marketing and sales management consultant providing services to small business and local government office. Strategically helped clients improve growth and profitability through better insight and management of their markets and customers.

Selected Accomplishments:

• Advise clients of product features, their development and timeline execution.
• Plan and execute competitive analysis and marketplace assessments.
• Assess, analyze and recommend new vertical markets to penetrate and redefine product positioning.
• Assist in producing and executing marketing plans and marketing activities, including press releases, lead generation programs, executive briefings, trade shows and other marketing collateral and activities.

Confidential,A dynamic leader and motivator of creative teams— offering comprehensive expertise in small-business start-up, turnaround, logistics streamlining. With a "mentor" leadership approach, a prolific framework is provided through ongoing guidance, training and feedback - building a team that is capable, motivated, inspired, highly productive and with a razor-sharp focus on:delivering world-class, high-impact, creative solutions that consistently and powerfully execute brand strategy and accomplish marketing objectives on time, and within budget.

Selected Accomplishments:

• Founded i10Media specializing in providing Graphic Design, Web Design and Corporate Branding and Digitally
• Printed Materials to local, regional and national clientele.
• Proficiency in recruiting, developing, and directing small and large teams, including art directors, designers, copywriters, producers, photographers, traffic and production staff.
• Experience encompasses branding, corporate identity, collateral, advertising, video, direct marketing, promotion, catalog, outdoor, TV, trade show, internal communications, e-commerce, POS/POP, display and packaging.

Customer Relationship Management

Expertise in developing customer loyalty programs and increasing product value. Extensive history of successfully leading formative marketing efforts and cross-functional product promotions.

Selected Accomplishments:

• Expert in all aspects of search engine marketing - natural search optimization.
• Managed paid search marketing campaigns in Google Adwords, Yahoo/Overture & MSN.
• Experienced in banner ads & display advertisement along with link & media buying.
• In-depth knowledge into utilizing the right types of social media for different types of clients and market spaces.
• Experience in seeding the online communities with creative information about products, services and brands in order for the "word of mouth" to spread.
• Deep knowledge of search marketing using Blogs & RSS Feeds to develop strategy for the creation of blogs as well as implementation and launch.
• In-depth knowledge of online reputation and brand management by monitoring various outlets such as search engines, blogs, social communities.

Confidential,

Owner/Operator

Responsible for handling art exhibits, and classes related to media on display. Also, responsible for maintaining permanent collections, lending the library and any sales. Managed financial budgets, handling inquiries, supervised staff, cared for the collection, talked about exhibition with individuals and groups, liaising with artist, trustees, and local committee through meetings and development projects.

Selected Accomplishments:

• Responsible for installation of exhibits.
• Coordinated publicity of gallery items.
• Responsible for managing gallery docents and budget preparation.
• Responsible for gallery event scheduling.

SPORTS MANAGEMENT EXPERIENCE

• Confidential, Assistant Coach
• JConfidential, Recreation Counselor
• Confidential, Founder/Event Coordinator
• Confidential, Assistant Coach
• Confidential, Sports & Marketing Associate
• Confidential, Director of Player Personnel
• Confidential, Director of Player Personnel
• Confidential, Director of Marketing & Public Affairs

Technology

MS Word, MS PowerPoint, MS Excel, MS Project, MS Outlook, MS Explorer, MS Publisher, MS Publisher, Adobe PageMaker. concentration in Marketing, no degree conferred

Accomplishments

Confidential, "The Most Important Brand in the World: YOU, " -- an entertaining, self-help, quick read dealing with the importance of personal brand management to help ensure the success of everyday people. The book focuses on helping small businesses with gaining success with their brands. Published under the umbrella first release from his BRAND collection from Little Book, Big Impact, his publishing company, whose slogan is "Impacting lives in 100 pages or less.

Ix magazine publisher

Recruited to establish in-house print advertising and merchandising agency, plan and manage implementation of print marketing, sales promotion and menu merchandising programs.