MARKETING PROFESSIONAL

Comprehensive marketing management experience with a proven track record of successful project planning and management of budgets and individuals, strategic planning, business development, collateral development, and public relations.

Confidential, New Haven, CT Northeast Marketing Team Manager April 2010 to October 2011
Responsible for the development of the firm’s marketing effort in the Northeast, as well as the marketing efforts of the Transportation, Finance, and Technology Group. Work closely with the firm’s Project Managers to increase the workload in the region and develop a marketing/business development plan to expand the firm’s visibility and position in the marketplace. Supervise three team members in the development of proposals, presentations, advertising, public relations, and brochures.

• Instrumental in developing winning marketing efforts that directly resulted in exceeding the regions sales objectives
• Developed several marketing pieces geared toward increasing the firm’s visibility in the marketplace
• Instituted client focused marketing plans with “Client Service Managers” targeted at generating work from other market sectors

Confidential,Greenwich, CT - Director March 2008 to April 2010
JGZ Consulting Group specializes in marketing and communications to BtoB and BtoC markets. We work directly with C-Level officers and Business Development individuals to develop marketing plans and budgets to insure the firm is well positioned to achieve their objectives in growing the firm. The firm works closely with various specialized groups within an organization on strategic plans initiatives, as well as developing marketing plans intended to increase visibility in the marketplace and position the firm nationally. Other areas of expertise include: budget development, internal and external communications, brand development, collateral development, advertising, public relations, award submissions, website development, CRM database establishment and management, and securing speaking engagements at national events.

• Created customer focused marketing pieces for several clients who worked in residential construction and healthcare industry
• Re-branded a mid-sized contracting firm to expand breadth of services in the market by developing customer specific pieces
• Developed BtoC CRM program focused on increasing awareness of new services offered by a large electrical contractor
• Utilized key contacts to broaden awareness of clients into the New York market
• Secured speaking engagements at several national conferences for IT firm looking to expand in the A/E/C/ arena

Confidential, South Norwalk, CT - Regional Marketing/Business Development Manager 2007 to 2008
Responsible for the marketing, sales and business development efforts of eleven offices and 73 client managers in the Northeast, which represented $40M in new sales in 2007. Worked directly with the Regional Vice President to develop marketing budgets and monitored sales activities of each client manager to insure they would achieve their sales goals. Provided input to various specialized groups on strategic plans initiatives, as well as developing marketing plans intended to increase visibility in the marketplace.

• Developed “cut sheets” for Client Managers targeted to meet the specific needs of their existing and potential clients
• Utilized key contacts in industry publications to increase visibility of a firm not known in the Northeast
• Hired a PR firm to increase visibility in the Northeast a first for TranSystems.
• Secured speaking engagements at national conferences, aiding in developing national awareness

Confidential,New York, NY - Director of Corporate Marketing 2005 to 2007
Directed the firm’s corporate marketing/business development efforts, as well as provided oversight and direction for each of the firm’s 24 offices. Developed and planned marketing budgets. Oversaw and supervised the work of marketing personnel throughout the firm, and directed the development of the firm’s internal/external marketing communications.

• Increased the firms BD for proposals ROI from 6% to 18%
• Increased firms "Hit Rate" on securing new work to 25% above industry average
• Developed relationships with major publications that resulted in the firm securing 18 “by- lined” articles
• Instrumental in securing projects geared towards sustainability and the “green” movement
• Leveraged relationship with PR firm to strengthen visibility in the industry
• Secured speaking engagements at national conferences

Confidential,New York, NY Marketing/Communications Director 2000 to 2005
Responsible for the direction and development of the firm’s marketing effort. Worked closely with the firm’s Partners to increase visibility and position in the marketplace, and create a new identity. Supervised and mentored 11 marketing team members in the development of proposals, presentations, advertising, public relations, and brochures. Provided direction and oversight for the development of the firm’s website and company client database.

• Increased the firm’s visibility and position in the industry and created a “brand identity” for the firm.
• Developed and implemented a standard proposal and presentation process throughout the organization.
• Developed and managed a $1 million marketing budget.
• Instrumental in improving the firm’s ranking as “Top Bridge Only Design Firm” from #14 in 2000 to #1 in 2001.
• Responsible for securing several cover stories in national industry publications A first for the firm.

Confidential,New York, NY - Senior Marketing Coordinator/Proposal Manager 1994 - 2000
Responsible for the management, coordination and development of business proposals valued at $150 to $750 million. Worked with Senior Project Executives on various marketing efforts and acted as a corporate resource by providing information to each office on a daily basis. Member of a team of coordinators managing various corporate databases of information and credentials.

• Instrumental in the preparation of several “winning” proposals representing $1 billion in new work.
• Wrote several feature articles for the “Advantage”, spotlighting notable projects.
• Designed and coordinated several “high-end” corporate brochures.
• Assisted in the development of the firm’s Web Site.

EDUCATION
B.S. Degree in Marketing and Business Management

AWARDS
Society of Marketing Professionals Services 2002 Marketing Communications Award for Special Event Piece
ZweigWhite 2003 Revolutionary Marketing Award for Company Brochures
Society of Marketing Professionals Services 2003 Marketing Communications Award for Company Brochures
Bridge Design and Engineering’s “Soffit Award” 2004 Best Wall Calendar

COMPUTER SKILLS
Hardware: PC & Macintosh
Software: In-Design, QuarkXPress, Microsoft Word, Excel, PowerPoint, Deltek Vision, Adobe Photoshop

PROFESSIONAL AFFILIATIONS
American Society of Highway Engineers Charter Member
Society of Marketing Professional Services Member (1991)
United Way of Stamford Young Professionals Member (2000)