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Digital Content And Analytics Manager Resume

Arlington, VA


SCRUM Product Owner Certification, PMP credits, Site Catalyst, AEM, Google Analytics, Salesforce, SQL, Unix, VB, R, JIRA, SPSS, SAS


Confidential, Arlington, VA

Digital Content and Analytics Manager


  • Lead the web content strategy and publishing efforts for more than 25 websites across the organization
  • Spearheaded the digital products innovation team efforts on the rebrand project across all the digital platforms as part of the corporate acquisition
  • Successfully managed and supported the web redesign and launch of various websites for the research, advisory, and commercial teams to improve the client retention and sales efforts
  • Created and implemented the project execution plan for web and email content personalization to increase the web traffic and to improve the email click through rates by more than 5%
  • Developed and delivered the web KPI dashboards outlining the monthly web and email traffic performance to the executives and business stakeholders
  • Implemented the web performance goal calculation process and analytics to assist the business functions in setting and meeting their yearly and quarterly web performance goals
  • Provided digital analytics and web publishing support to the digital product management, digital publishing, channel marketing, commercial, and other teams using EDW, Site Catalyst, AEM, and Google Analytics

Confidential, Washington, DC

Data Strategy Manager/Product Owner


  • Lead a team of Business Analysts to develop and implement solutions to streamline data acquisition, and integration for product management & marketing teams to increase data management utilization from 70% to 95%
  • Successfully led the product data strategy initiatives for the overhaul of existing product offerings
  • Created and implemented agile data management solutions to support the organization business strategy
  • Co - ordinated with sales, marketing, PM, and IT teams to deliver high quality products in an Agile environment
  • Developed and delivered product documentation and business/data requirements for travel management products
  • Lead the efforts for Project Management, UAT, A/B Testing, and Production Deployment activities for organization wide products and services

Confidential, San Diego, CA

Product Manager Intern


  • Developed platform wide data metrics and analysis to facilitate requirements gathering and product positioning for the upcoming product releases of data analytics and marketing analytics products
  • Completed competitive analysis and FAQs for flash storage, SSD and HDD products facilitating vendor selection
  • Specified market requirements by conducting market research and customer feedback to assist marketing teams
  • Created and presented technical documentation such as white papers, FAQs, product presentations and cost/price data analysis that helped the sales, marketing and engineering teams to improve customer satisfaction by 35%


Quality Assurance Lead / Product Owner


  • Successfully led a team of 5 members to implement cross functional retail banking projects for AML, Sanctions and Prohibitions reducing customer transaction lead time by 25%
  • Successfully delivered the real-time screening product involving data analytics and data integration for Europe and Africa business units resulting in savings of approximately $3M
  • Implemented end to end testing for third party product SQA profiler within Confidential network to improve data analysis and streamline the data screening process thereby saving approximately $100,000
  • Followed agile methodology to work on the product development, testing, marketing and launch of the Apple iOS platform apps to streamline Confidential UK payslip app and Confidential PingIT app for Apple users


Technical Associate / Project Lead


  • Successfully led a team of 4 members to deliver a multi-million dollar data migration and customer critical project across various functional teams and geographies providing E2E process improvements
  • Initiated, developed and implemented the Automation Operations project using HP-QTP 9.5 application to reduce customer ordering lead time by 45%
  • Spearheaded the evolution of agile process implementation to improve processes within BT Global Services

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