Director of Sales and Marketing Resume Erie, PA - Hire IT People

Career Overview

High-performing, customer driven marketing professional with an unmatched history of success in sales. Recognized for consistently exceeding sales goals and forecasts. Expertise in building strong business partnerships.

Skills

Market Campaign Development
Customer Service
Company Branding
E-Commerce
Incentive Programs
Public Relations
Sales Management
Radio Marketing
Internet Marketing
Member Retention
Corporate Trade
Community Events

Professional Experience

Confidential

Director of Sales and Marketing (5/2011 to Present)

Manage a sales team, create marketing plans and schedule campaigns, organize and execute community events, social networking, internet marketing, e-mail blasting, search engine optimization, radio and TV marketing, creation of corporate trades and package deals, company re-branding, customer service.
Selected Accomplishments:
Consistently met and maintained specific sales goals during a renovation period as well as the slow period of the season in the industry.
Increased online trial membership inquiries by 34% during first 6 months of employment.
Implemented a mandatory training program for all sales personnel to adhere to.
Membership Consultant (2/2010 to 5/2010)
Commission sales, cold-calling, soft-selling, guerilla marketing, community events.
Selected Accomplishments:
Met and exceeded a sales goal of 20 new memberships per week.
Helped new members meet goals through frequency; increased member retention by 22% per month.

Confidential

Account Executive (4/2007 to 2/2010)

Prospecting and developing new business relationships, achieving assigned sales goals, delivering strategic sales presentations, search engine optimization, social networking, viral-marketing.
Selected Accomplishments:
Signed two of the company's largest accounts to date.
SEO expertise resulted in many companies experiencing first-page organically generated search results.

Confidential

Promotion Coordinator (4/2007 to 2/2010)

Geographic prospecting, generated leads for potential candidates, screened and responded to various candidate inquiries, negotiated employee compensation, assistance with traveling process if applicable, scheduling, mailed event kits and training manuals, conducted phone training seminars.
Selected Accomplishments:
Scheduled over 75 promotional events daily in New York, New Jersey, Virginia, West Virginia, Maryland, Pennsylvania, Washington DC, and Ohio.
Ensured 100% execution of all promotional events.

Education

Bachelor's degree in Individualized Studies with heavy concentration in Business Administration and Marketing.

Professional Memberships: Erie Regional Chamber of Commerce, Association of Technical Writers, Ben Franklin Technology Partners of Pennsylvania, American Association of Advertising Agencies, National Physique Committee, Natural Muscle Association

Volunteer Work: American Cancer Society (Relay for Life coordinator), Juvenile Diabetes Research Foundation, Buddy Walk Participant, American Red Cross, Roman Catholic Diocese of Erie (Certified Catechist), Ophelia Project Volunteer

Confidential

References available upon request.

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Director Of Sales And Marketing Resume

Erie, PA

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