Marketing Operations Assistant Resume
SUMMARY:
Experience in digital asset management, content management, data analysis, machine learning, image processing, computer vision, optical character recognition, object recognition. Additional experience contributing as a research assistant to a dissertation on social distance between racial groups in a virtual world environment. Background in Psychology and Anthropology with a strong aptitude in reporting and administrative support.
CORE COMPETENCIES:
Digital asset management, content management, data annotation, data analysis, media asset management, machine learning, image processing, computer vision, optical character recognition, object recognition, SaaS, image retrieval, keywording, SEO, watermarking, customer service, research, survey design, student and online recruiting, conducting research in virtual worlds, statistics, Microsoft Office.
TECHNICAL SKILLS:
Windows 95/98/2000/XP, Vista, Windows 7, Windows 8, Mac OS, Microsoft Word, Excel, PowerPoint, SQL, Access, Oracle, Outlook, WordPress, Google Analytics, SharePoint, PeopleSoft, Lync, Quickbooks, Adobe Acrobat, SPSS, Stata, HTML, Java, Atlassian JIRA, Atlassian Confluence, Agile project management, SDLC, Beeline VMS, MediaBeacon, Workgroups DaVinci, Qualtrics, SurveyMonkey, Adobe Photoshop, Adobe InDesign, Adobe Bridge, Canva, Corel PaintShop Pro, GIMP, Adobe Dreamweaver, Corel Draw, Poser.
PROFESSIONAL EXPERIENCE:
Confidential
Marketing Operations Assistant
Responsibilities:
- Determined usage for images and served as the Art Buying checkpoint for change orders in project management and workflow automation platform Workgroups DaVinci.
- Tagged images in MediaBeacon with how they were used, including a description of each job.
- Added and created metadata for retouched images in MediaBeacon via keywording and used for tagging.
- Watermarked retouched images in Adobe Photoshop and MediaBeacon.
- Worked with Art Buying, Project Management, and Brand to obtain estimates for expired images.
- Kept, updated and managed Excel spreadsheets of image reuse, keywording/watermarking, and font usage on Confidential Sharepoint site.
- Took inventory of Studio supplies once a month.
- Researched fonts purchased and usage information, and organized information into SharePoint site.
- Reviewed reuse binders and determined reuse costs per brand for FY15 and FY16.
- Cleaned up and created new content for wikis on Confidential SharePoint site.
- Created contact sheets for Annual Report using Adobe Bridge and Adobe Acrobat.
Confidential, Framingham, MA
Data Associate
Responsibilities:
- Annotated data sets for a variety of different vendors, and trained the Amazon Fire Phone’s OCR model to read and recognize different forms of text using product data.
- Contributed to Amazon Fire Phone’s enterprise content management system through data capture via OCR, OR and image cleanup
- Applied ground truth standards to selection of frames for data collection.
- Collected and uploaded data with Amazon Fire phone.
- Collaborated with Software Engineers and Data Scientists to get clear requirements and guidelines for metadata within OCR project.
- Collaborated with Amazon Boston and Seattle teams to establish criteria for data elements within OCR and OR models, respectively.
- Added and created metadata for vendor images, housed in cloud - based Firefly application.
- Took ownership of, created content for, and provided key edits to team’s wikis on SharePoint.
- Helped develop software for object recognition model.
- Applied Agile SDLC methods via daily scrums with team members.
- Created onboarding documents on SharePoint for new Data Associates.
- Reviewed co-workers’ data sets to ensure that quality requirements were met.
- Maintained and analyzed a daily team performance report in Microsoft Excel using Pivot Tables, V-lookups, and line graphs.
- Entered weekly time sheets into Beeline Vendor Management System.
Confidential, Cambridge, MA
Independent Researcher
Responsibilities:
- Designed a study which examined the degree to which participants identified with characters from the popular television show, The Big Bang Theory, in combination with the degree to which they agreed to a number of common nerd stereotypes—such as emphasis on academic success, low interest in sports, and social awkwardness.
- Created a Bayesian network to explain the causal relationship between the TV character, viewers’ emotional attachment and identification with the character, and the subsequent effect on the viewers’ perception of reality
- Recruited participants from Facebook and IMDB to take part in an online survey, created in Qualtrics.
- Exported Qualtrics data into SPSS to analyze participants’ answers and attendance.
- Created and presented PowerPoint slides complete with data charts and tables to provide summaries of the analysis.
Confidential, Boston, MA
Research Assistant
Responsibilities:
- Recruited participants in classrooms and online.
- Acted as point of contact for participants.
- Collected data in the virtual world environment of Second Life.
- Communicated with participants through email.
- Troubleshot technical difficulties with participants
- Answered a wide variety of participant questions regarding getting Second Life to run on their computers, as well as how to navigate the virtual world itself.
- Created spreadsheet of participant contact information in Excel and Google Docs.
- Observed trials in Second Life.
- Co-authored a proposal, presented in a workshop on cultural issues in psychology at the 30th annual Winter Roundtable conference.
Confidential, Boston, MA
Intern
Responsibilities:
- Analyzed demographic data from the U.S. Census Bureau’s 2010 American Community Survey.
- Cleaned data using Excel and Stata.
- Wrote a final paper about how the 2010 American Community Survey brought light to issues regarding Latinos living in Massachusetts.
Confidential, Boston, MA
Independent Researcher
Responsibilities:
- Participated in directed study focusing on synesthesia, neurodiversity, and the individual perception of signs.
- Designed a questionnaire and a series of interview questions, comparing the overall perceptual abilities of synesthetes to those of non-synesthetes.
- Recruited participants in person and online.
- Engaged in qualitative interview methodology, asking participants to describe their individual perceptual experiences.
Confidential, Boston, MA
Intern
Responsibilities:
- Reviewed online quizzes for quality assurance purposes.
- Wrote an in-depth review of all 112 projects in the book, Take a Line for a Walk: A Creativity Journal, by Robin Landa.
- Publisher complimented on innovative, user-oriented perspective, with the comment “Ah, to be young and passionate again ”
Confidential, Beverly Farms, MA
Cashier
Responsibilities:
- Greeted customers in order to provide excellent service.
- Handled cash transactions, answered product inquiries, and tallied cash drawer amounts.
- Resolved customers’ issues while providing strong customer service.
Confidential, Watertown, MA
Independent Researcher
Responsibilities:
- Participated in directed study focusing on the disparities between usage of discourse markers in older and younger speakers.
- Engaged in naturalistic observational research, wherein a recording device was used to capture participants’ conversations.
- Transcribed recordings of speakers according to linguistic transcription conventions
- After analyzing transcribed recordings, was able to come to the conclusion that—at least in this particular sample population—discourse marker use is not significantly correlated with age.
Confidential, Boston, MA
Independent Researcher
Responsibilities:
- Took part in a directed study focusing on the connection between language and culture.
- Created a final project of a fictitious language.
- Said final project included pictures, a table of contents, descriptions of the physical environment and cultural setting, sounds and allophones, words and word structure, ways of marking social differences, nonverbal channels of communication, a unique writing system, example stories and fables, and two glossaries.
