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Marketing Assistant Resume

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Pleasanton, CA

SUMMARY

Professional experience across several disciplines of business and marketing, including training and managing new hires, email strategies, marketing automation, coordinating events, collaborating with staff, clients, and vendors, creative problem solving, project management, research, and attention to detail.

Skills: Microsoft Word, Excel, PowerPoint, Photoshop, Salesforce CRM, Marketo, Google Adwords, HTML, Web 2.0, Project and Content Management Systems

Work Experience:

Confidential,3/10 - Present
Marketing Assistant, Pleasanton, CA

  • Segmented Sales/Client data using intermediate Excel functions to produce marketing collateral
  • Designed and implemented weekly training programs for marketing to leverage Salesforce.com
  • Optimized deliverables for sales presentations/website to highlight product growth in each industry
  • Analyzed and reported weekly Lead/Sales metrics for upper management to evaluate sales trends
  • Fostered relationships with vendors for event opportunities, promotional material, advertisement
  • Researched, planned, and executed trade shows for networking and new customer acquisition
  • Directed collaboration amongst a cross-functional group of managers and team leads to streamline data input and verification processes, yielding higher quality leads and increased sales

Confidential, 2/06 6/09
Marketing Assistant, San Diego, CA

  • Extracted client insight to improve event experience and exceed production goals
  • Evaluated effectiveness of various advertising outlets to increase event awareness and attendance
  • Coordinated with musicians and agencies to find, book, and promote talent for weekly events
  • Collaborated with volunteers and performers to enhance programs and expand marketing efforts
  • Point of contact for association coordinators, vendors, and artists at weekly and special events
  • Certified eMarketing Associate Implemented Web 2.0 practices to increase reach

Confidential, 9/05 5/08
Founding Father/VP, San Diego, CA

  • Founded a community service fraternity by planning and facilitating multiple service events
  • Motivated volunteers and team members, leading by example with resilient integrity
  • Actively sought out opportunities to improve the community and partner with local businesses
  • Inspired the next generation of leaders by being a team player and providing direction as needed
  • Supervised various planning committees to ensure objectives were met each month

Educational Qualification:B.S. in Business Administration

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