QUALIFICATIONS SUMMARY

A marketing and business strategy professional adept at translating ideas into tangible results in both Business-to-Business and Business-to-Consumer markets. A skilled manager in varied industries with proven results in strategic analysis and planning, new business development, relationship building, product & brand development, and marketing communications. A solid leader and team player with the leadership skills necessary to bring others along to accomplish objectives.

Seeking a position of leadership within a professional firm or corporation that will leverage my marketing, product management, and project management experience to accomplish company business objectives. As a strong leader and an effective team player, my intention is to utilize my significant management skills and business acumen to advance company goals as well as the growth objectives of individual team members.

Strategic Initiatives, Market Planning, & Competitive Intelligence Analysis

• Developing strategic business plans (annual and five-years) to accomplish corporate growth objectives
• Identifying new and emerging markets
• Consumer and business geographic market segmentation analysis
• Designing technical and human competitive intelligence systems and processes
• Creating influential competitive analyses on competitor activities and capabilities

Marketing & Project Management

• Product and project development and management
• Ability to communicate needs and capabilities between technical staff and marketing resources
• Corporate and product branding, advertising, communications, and public relations
• Publishing newsletters and mailings for tactical and strategic use by internal and external sales resources

Business Development & Relationship Building

• Evaluating the strategic fit and synergistic elements of potential partners
• Negotiating commercial content and development contracts
• Establishing and developing long-term business relationships in varied industries

Training and Tactical/Strategic Presentations & Communications

• Creating innovative, interactive product and market training tools
• Training and presentation delivery to internal and external resources
• Providing competitive updates (written and verbal) to sales resources and executive management

PROFESSIONAL EXPERIENCE

Confidential,Cincinnati, OH 2009 - Current
Established marketing consultancy focused on business development, market analysis, competitive strategy, and market communications.

Confidential,Cincinnati, OH 2004 - 2009
Marketing Manager

• Leveraged $500K annual budget to update and redesign the ROTEX® corporate and product branding message via an interactive, content-rich website, visually stimulating print advertising, a stronger trade show presence, and e-commerce initiatives.
• Implemented web-based presentation and survey tools to provide product training, measure customer satisfaction, identify new product opportunities, and support external sales resources.
• Automated the collection and fulfillment of customer leads, resulting in a 15% increase in number of leads processed and a $75K annual cost savings.
• Leveraged customer data and market information to identify new and emerging markets, resulting in increased sales in targeted markets - an increase of $2-3M in sales.

Confidential,Cincinnati, OH 2003 - 2004
Established a market consultancy. A key project was a consumer/business market segmentation and analysis study for Cincinnati Bell, The final report included demographic community and economic profiles, and customer psychographic analyses. The work was an integral part of CB's expansion into a new geographic market.

Confidential,Dayton, OH 2000 - 2002

• Developed industry and competitor-specific analyses in support of strategic market initiatives.
• Created content for and presented competitor-focused training for more than 2000 representatives resulting in competitive wins for the company.
• Conceived and championed the development of an innovative CD-ROM Competitive Primer, raising competitive awareness among the sales force and saving over $100K in corporate travel costs.

Confidential, 1998 - 2000

• Evaluated the strategic fit and synergistic connections with potential partners to create and market innovative product and service offerings to what, at the time, was the highest per capita concentration of high-speed Internet users on a broadband ADSL network.
• Effective liaison between technology resources, marketing, and customers to develop and integrate technology and content into the broadband network and create the customer market message.
• Negotiated partnership and develop agreements with content and technology partners.
• Led cross-functional teams (internal and external resources), to identify and develop new products.

Confidential, 1996 - 1998

• Designed and implemented a competitive intelligence system and process in a newly competitive market.
• Managed product life cycle and profitability of multiple product lines at Cincinnati Bell Telephone, expanding sales channels and creating new product bundling offerings.

Confidential,Dayton, OH 1988 - 1996

Sr. Competitive Strategist / Product Manager, 1988 - 1996

• Developed and communicated actionable analyses to drive company strategy and product development initiatives in the legal, business, and government markets.
• Created content design and user functionality for the NEXIS Market Research products and worked with marketing resources to coordinate commercial launch.
• Worked closely with both technical and marketing resources to translate customer needs into product design and communicate product capabilities to the market.
• Negotiated and signed content and royalty agreements to provide market research content for inclusion on the Lexis service, expanding available content and lowering internal production costs.
• Leveraged relationships with state and federal court judges and executives, resulting in the acquisition of exclusive value-added online content for the service, creating a competitive advantage for the company.

EDUCATION

BA

TECHNICAL SKILLS

Proficient in: MS Office, Photoshop, Illustrator, HTML, and other programs