Marketing Director Resume
Albuquerque, NM
Objective
To use my web development and marketing skills from program implementation to execution to drive growth and sales.
ExperienceAugust 2010 - Present
Confidential
Plano, TX
- Develop branding, marketing, social media and strategic plans to gain product market share with the latest SEO techniques.
- Design and develop mortgage and real estate, and non-profit website software projects on LAMP stack, Java, JQuery and MYSQL.
- Create and code complex MySQL Scripts for cloud based servers.
September 2007 - March 2010
Confidential
Dallas, TX
Decision Support Analyst
- Developed statistical data to increase community awareness and contributions to the marketing department.
- Member of the strategic planning team working with CFO and Vice-Presidents of various departments for creating community awareness. Generated reports from EPIC Clarity Database using Crystal Reports.
- Compiled information from internal and external competitor data to develop strategic plans to grow specific physician service lines. (i.e. Cardiology, Oncology, Orthopedics, etc.)
May 2006 - September 2007
Confidenial
Dallas, TX
Program Coordinator
- Developed branding and marketing campaign for patient recruitment program.
- Grew patient recruitment efforts through building a referral network by cold-calling resulting in a 300% increase in enrollment.
- Optimized media purchases through the implementation of a media buyer. Developed branding campaign that increased community awareness.
February 2004 - May 2006
Confidenial
Albuquerque, NM
Marketing Director
- Developed and implemented referral and marketing campaigns for 45 physician cardiology group of a $38 million company.
- Designed, developed and conducted seminars and major programs for promoting physician and community awareness for the NM Heart Institute increasing patient’s volumes by 28%.
- Created partnerships with pharmaceutical and device manufactures for the production of continuing medical education programs raising over $90,000 in unrestricted educational grants for funding.
- Promoted NM Heart Institute through charitable events, community health fairs, grand openings for new locations. (ie Go Red For Women, Duke City Marathon, etc.)
October 2000 - October 2003
Confidential
Albuquerque, NM
- Managed $1.1 million marketing budget for branding and advertising of $24 million manufacturing company.
- Managed a team of customer services representatives for new business development. Recruited, trained, and motivated sales support team to meet annual sales goals.
- Created marketing campaigns, developed and managed marketing products to support the company’s sales goals.
MBA Marketing - Business, Anderson School of Management, December 2003
Confidenial- Albuquerque, New Mexico, GPA 3.625
Confidenial - Albuquerque, New Mexico
COMPUTER SKILLS
Adobe Acrobat, Adobe Illustrator, Arc View 2.3, AutoCAD LT, Corel, MS Exchange, MS SBS Server, Office Professional 2010 (Access, Excel, Outlook, PowerPoint, Word) PageMaker, Photoshop, QuickBooks, Windows 7 NextGen EPM, McKesson Trendstar, Lawson, EPIC, Crystal Reports, MapInfo Professional, MapInfo Anysite, Kaufman Hall Market Advisor