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Senior Research Analyst Resume

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Chicago, IL

Summary
Within the past year, while looking for a new opportunity, I have been project managing a very large pro bono commercial construction project. While managing this project, which utilized my project management skills to their fullest potential, I also volunteered frequently.

To acquire a position that will utilize my marketing research analyst and project management skills while allowing for advancement within.

Senior Research Analyst

Quickly progressed from Assistant to Senior Research Analyst for a Top 50 2011 Honomichl Ranked Marketing Research Firm.

Simultaneously managed numerous projects from inception to final report; including a strong involvement in recruiting, laboratory fielding, and data mining.

Creatively produced screeners, scripts, protocols, and reports for a multitude of categories, including but not limited to, cosmetics, frozen meals, breakfast alternatives, shelf stable meals, dairy, meat, beverages, and snacks.

Conducted studies utilizing the following methodologies: Central Locations Test, Telephonies, Internet Studies, InHome Usage Test, Ethnographies, DuoTrio Test, Concept Testing, Triangle Test, OneonOne Interviewing, Small Group Interviewing, and Focus Groups.

Skills

Team leadership and mentoring
Bidding and budgeting studies
Client relations and development
Proposal writing
Screener and questionnaire development
Script and field guide development
Product procurement

Data mining
Creative report writing and presentation
Off site field manager
Proficient in all MS Office applications
OneonOne interviewing
Small group moderation
Excellent verbal and written skills

Conversant with Telephony and Internet Programming

High proficiency in both quantitative and qualitative studies


Professional Experience

Confidential,Senior Research Analyst, 2004 2011, Chicago, IL
Top 50 2011 Honomichl Ranked Marketing Research Firm

Mentored closely by the Senior Vice President who possesses over twentyfive years of experience. Responsibilities included creatively and efficiently executing all stages of a marketing research project from inception to formal client presentation.

Selected Accomplishments
Reintroduced a former client to a new methodology and increased yearly sales by over one million dollars.

Requested to be the lead client contact by one of the largest snack and beverage companies in the US.

Resourcefully searched for methods to mask competitive products, such as individually concealing yogurt containers in drink koozies with lids so to not alter the delicate texture of the yogurt.

Innovatively and continually produced original ways to field studies, including placing new cereal boxes next to the old on the same shelf display and calculating how many loyal consumers of the brand continuously passed up the new cereal box even though it contained the same time honored logo. The client did not place the new packaging on the shelf and continued to revamp their new packaging so to not alienate their current customers.

Confidential,Marketing Director, 2003 2004, Chicago, IL
Top 10 US Sleep Product Manufacturer

Produced and implemented strategic marketing plans for numerous bedding lines in the Midwest region. Individually originated, created, and designed all marketing materials for a national new bedding line and increased company sales overall.

Selected Accomplishments
Individually created and produced Point of Sale/Purchase materials for all Midwest clients.

Selftaught in Adobe Illustrator.

Confidential,Manager, 1995 2011, Chicago, IL
Involved in all daily responsibilities associated with operating a small business including payroll, accounting, marketing, B2B sales, customer sales, customer relations, employment, and directed a team of ten or more.

Education

Bachelors of Science in Marketing

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