Strategic Consultant Resume

SUMMARY:

Results - driven Confidential leader with extensive experience developing, executing and managing online sales and digital marketing strategies. Effective at driving large-scale global programs and ensuring plans at all levels align with worldwide corporate objectives. Success leading direct reporting and cross-functional teams, and agencies, to translate strategies into profitable revenue growth.

CORE STRENGTHS:

Strategic Planning and Execution
Confidential Platforms and Operations
Global Program and Project Management
Product Management in Agile Scrum Environment
Vendor and Digital Agency Management
SaaS Subscription Business Models
Digital Marketing Capabilities and Strategies
Website Design, Usability, Customer Experience
Relationship Building Across Functions
Team Management, Inspiration and Coaching

EXPERIENCE:

Confidential

Strategic Consultant

Responsibilities:

Strategic advisor to Confidential , Inc., provide Confidential expertise and insight for a behavioral analytics Confidential shopping cart solution focused on conversion rate optimization through the reduction of cart abandonment.
Guide Brazilian consumer goods manufacturers on Confidential Confidential strategies for Confidential entry.
Defined key product features for measuring and running software eStores with a SaaS subscription-based business model, collaborated with the CTO and product management team of a leading Confidential platform company.
Developed and preformed strategic account sales training for executives selling an enterprise-scale Confidential platform and recurring billing solution.
Public speaking and thought leadership at Confidential events: analytics for conversion optimization; SaaS Confidential & Confidential business models; emerging market analysis and Latin America expansion; payment processing risk management.

Sr. Program Manager

Confidential

Responsibilities:

Drove the corporate strategic initiative: owned the program roadmap and vendor management; led extensive platform capability RFP definition and vendor selection process; led negotiations for a multi-year contract representing $15M in budget; collaborated with all corporate and regional global functions for alignment of business requirements and policies.
Established and owned the annual strategic plan, operating KPIs and tactics for: geographic expansion; new product offerings; digital marketing optimization; and transaction capabilities to drive online sales of desktop perpetual software licenses and SaaS subscription offerings.
Accountable for revenue goal attainment and day-to-day Confidential operations of twelve global eStores spanning North America, Europe, and Asia Pacific, across forty countries, supporting seven currencies and eight languages, managing an annual operating budget of $5M to plan.
Directed product management, store operations and web development teams consisting of 11 FTEs, augmented by vendor resources and internal business partners to support: store operations; digital marketing and merchandising; project and product management; web development and testing.
Led the business capability vision realization as product owner for the Confidential platform encompassing: product catalog and content management (CMS), shopping cart; payment processing and fulfillment. Achieved cross functional alignment through robust communication of the product roadmap and partnership with agile scrum delivery teams.
Recognized as an Confidential subject matter expert (SME) within company, advised new business initiatives on emerging capabilities, industry best practices and global online store operations.

Sr. Program Manager

Confidential

Responsibilities:

Led the CMO sponsored strategic program for digital marketing transformation of 200-plus customer facing web-properties, achieved corporate objectives and saved $2.5M in marketing spend, reducing customer facing websites by 40%.
Directed vendor agencies in high visibility global research projects focused on improving the online experience and “ease of doing business with Confidential ” by leading feedback and design workshops with customers and channel sales partners.
Drove business policy, process, and technology programs and chaired the IT and web development roadmap to ensure customer experience consistency, marketing program efficiency and web digital marketing effectiveness.
Spearheaded user and customer experience engagements with recognized industry experts and user-focused agencies Cooper, Inc. and Patty Seybold Group (customers.com), engaged with over 60 internal stakeholders and over 100 customers and channel sales partners, and managed a budget of $1.8M to plan.
Transformed the digital marketing approach from “build a website” into an online web product management strategy and discipline, building shared capabilities for customer lifecycle engagement and global reseller channel sales success.

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