Sales/Marketing Professional
Creative, results-focused professional, exceptional teamwork skills, strong worth ethic and "just do it" (and do it right) attitude.

• Highly motivated and competitive; committed to goal-setting, planning and follow-through to achieve results.
• Perform well independently and within a team, under pressure and against deadlines.
• Highly effective negotiator with a thorough grasp of the sales process and determination to find solutions to customer needs.
• Background encompasses account management including radio and online advertising sales, event and mobile marketing and on-site promotions.

Strengths

• Sales Growth and Performance to Plan
• Key-Account Management
• New Business Development
• Solution/Consultative Selling
• Non-Traditional Revenue & Online Marketing
• Revenue & Market Share Growth
• Client Relations & Retention
• Market Research & Competitive Analysis
• Time Management
• Dedication to High-Quality Standards

Professional Experience

Confidential,Dallas, TX
Account Executive, 11/2005 to Present
Represent six radio stations (KDGE, KDMX, KEGL, KHKS, KZPS, KFXR) along with their HD, online streaming stations and websites to agency and direct clients. Built client base from the ground up, using consultative selling and media knowledge to design radio advertising campaigns to fit the needs, budgets and target audiences of each account. Manage all account activity from sales (cold calling, proposal development, presentation, agency avail submission and negotiation) through relationship service, radio schedules, integrated marketing campaigns and collections.

Over the last four years, in a competitive market I have succeeded in gaining new business, penetrating "impossible" accounts and increasing revenue and market share with key accounts.
Representative Success Stories:

• Furniture Store: Successfully lead 4 station cluster presentation of recruitment, grand opening and continuous sales schedules, one-site events and online elements for new furniture store in the market. Using market research and competitive analysis, secured $25k per month advertising annual for KHKS.
• Large Volume Nissan Dealership: Called on previous automotive client, not currently advertising with station. Built professional relationship with dealership staff and agency representative and designed a traffic driving campaign that consisted of online lead generation elements, on-air schedule and on-site promotions for major holiday tent sales. Captured 80k in an annual revenue away from radio competitors.
• Major Cellular Company Product Launch: Developed innovative campaign for new phone launch in the Dallas market. 4 week promotion consisted of mobile text messaging, on-air and online contesting for product and on-air promotional support. Promotion concluded with launch party at popular venue downtown Dallas that featured product displays, food and spirits, station personality and mobile text messaging dating attraction. Generated 35k in Non-Traditional Revenue for this campaign.
• Tax Service: Cold called, built rapport, designed a beneficial ad campaign tailored to the client's needs, and took in $30k of new direct ad revenue over three month span.
• Clothing Store Retailer (Multiple Locations): As the KHKS Account Executive received 20% market share on annual business placed in the market. As cluster seller, have increased market share to 90% along with pre-selling benefits of Classic Rock station with continuously rising W25-54 numbers. Successfully secured Classic Rock station in addition to KDMX & KHKS for 2010 annual to capture 100% market share.

Confidential,Virginia Beach, VA
Account Executive, 11/2004 - 09/2005
Developed radio advertising campaigns for a variety of direct clients targeting the African American community. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses. Successfully completed media sales training course on how to use the newspaper as a lead generation source for new business development, including how to present radio as a compliment to newspaper buy and newspaper pricing.

Confidential, VA
Business to Business Account Executive, 03/2004 - 11/2004
Managed the regional sales territory of Portsmouth and Suffolk, VA for Ntelos, a wireless service provider. Territory included the account management, renewal and up sell of two major clients for the company; Suffolk Public School System and City of Portsmouth Employees. Prospected through chamber and networking events new clients who needed 10 or more lines of service for their business.

Software:

Tapscan, Qualitap, Maximizer, Marketron, X-Ray, Saleslogix, MS Office (Word, Access, Excel, Publisher, PowerPoint)

Education

Masters of Business Administration
Bachelor of Science - Business Marketing

• American Women in Radio & Television (AWRT- Dallas Chapter)
• National Black MBA Association (Dallas Chapter)

l Available for Relocation