Qualifications

Online Marketing ~ Digital Media ~ Project Management
Highly creative, innovative and results driven senior marketing manager, specializing in branding, managing online campaigns including SEO, SEM and affiliate marketing. Exceptional project manager whose skills have consistently worked at meeting cost objectives and exceeding goals both deadlines and revenue. Expertise in:
Strategic Marketing |Brand Creation and Execution | Revenue Generating campaigns
Outsourcing and Contract Management | Product Development and Process Design|Large Scale Project Management

Confidential, Taunton, MA Sept. 2010- Present
Ecommerce Marketing Manager
RESPONSIBILITIES:

• Manage site redesign project (both B2C and B2B) to apply best practices and technology to increase up-sell and cross sell with the goal to triple conversion rate and grow average order size
• Create media plan encompassing both digital and traditional marketing as well as well as implemented a loyalty marketing program for both consumers and dealers.
• Implement, monitor and manage ecommerce tactics such as search marketing, email, social marketing and affiliate marketing. Develop and evangelize SEO strategies and plans across the organization. Create Search Engine Optimization road map and content as well as XML sitemap. Define SEO requirements and recommend site enhancements that will elevate search engine rankings for our keywords.
• Research, recruit and manage digital and traditional relationships for increased product and brand exposure
• Collaborate with sourcing and operations manager to assist with quarterly forecasts
• Work with sales force to sell product line into new retailers and maintain relationship with current retailers by providing brand and sales reports as well as ecommerce marketing tools
• Created new and enticing copy for both consumer and dealer website as well as for company's print catalog for over 1700 SKU's
• Develop with technical agency new software system to take orders during industry trade shows and conferences that would feed directly into ERP system for quick order fulfillment for all retail clients.
• Advocate, educate and train company employees on new and emerging ecommerce and lead generation tactics and how they can contribute to revenue and brand goals.
• Hire, train and manage a direct team of four for the ecommerce department.
• Provide reporting and analysis to CEO and Board of Directors

ACCOMPLISHMENTS: Managed site redesigns to launch on time and on budget ($1,000,000) while working with multiple agencies and internal resources. Created and launched new marketing tactics that increased ecommerce sales by 40% and increased ROI by 30%. Streamlined and created new process to allow better user experience on consumer site. Ensured while working with direct team that all ecommerce operations continued to be operational during upgrade to corporate ERP system.

Confidential, Scottsdale, AZ Sept. 2007 - Sept. 2010
Ecommerce Account Director
RESPONSIBILITIES:

• Created and executed annual marketing plans encompassing search engine marketing (both PPC and SEO), email marketing, comparative shopping engines, loyalty programs, social network marketing, behavioral retargeting programs and affiliate marketing programs. Managed SEO keyword lists and targets of over 300,000 keywords in organic search for both automotive and educational client. Educate clients on marketing campaigns and walk them through goals.
• Provided media planning and buying services for display and rich media advertisements. Use internal and external tools to monitor marketing analytics and consumer behavior.
• Managed clients marketing P & L and provide ongoing metric and optimization reports to VP and C-Level executives.

ACCOMPLISHMENTS: Managed and launched new sites and new marketing plans for Hancock Fabrics and National Marker Company. Re-launched and optimized different marketing campaigns f or Best Western, CVS, DriveTime Automotive, FileMaker, Sage Software and University of Phoenix which increased ROI for all clients.

Confidential, Atlanta, GA Jan. 2007 - Sept. 2007
Marketing Manager
RESPONSIBILITIES:

• Developed and executed ecommerce marketing plans for company for Search Engine Optimization, Affiliate Marketing, Comparison Shopping Engines and Email Marketing Channels.
• Provided research and analysis for media buying campaigns to measure effectiveness as well as brand recognition across multiple platforms.
• Provided CEO with weekly, monthly and quarterly reports for each channel that was managed.
• Hire, managed and trained a team of two marketing assistants.

ACCOMPLISHMENTS: Increased ROI across all marketing channels. Successfully migrated to new email service provider with minimal loss of email subscribers and higher average order size. Introduced first marketing plan for data feed marketing.

Confidential, Silver Spring, MD May 2006 - Jan. 2007
Ecommerce Partnership Coordinator (Contract Assignment)
RESPONSIBILITIES:

• Assisted with the ecommerce marketing channel, especially Search Engine Optimization and Affiliate Marketing program, which was re-launched

ACCOMPLISHMENTS: Achieved highest sales and ROI for Affiliate Marketing in company history.

Confidential, Baltimore, MD Nov. 2005 - May 2006
Account Coordinator (Contract Assignment)
RESPONSIBILITIES:

• Provided ongoing PPC and SEO assistance to Account Managers as well as designed and developed the demand generation marketing program

ACCOMPLISHMENTS: Achieved 40% increase in leads and information requests from prospective customers.

Confidential, Bethesda, MD Nov. 2004 - Nov. 2005
Internet Media Specialist

• Managed hospitality clients' PPC and SEO campaigns while also creating copy and content for their websites.

ACCOMPLISHMENTS: Increased organic search rankings for hospitality clients based on relevant keywords.

Education - MD - BS in Mass Communication
References - Provided upon Request