Communications Planner Resume

Professional Experience

Confidential Toronto, Canada
Communications Planner 2011
Responsibilities: advised P&G on how best to integrate media into their marketing programs; pitched existing and emerging communications opportunities; authored POVs and lead quarterly meetings; managed client interaction and expectations of deliverables with staff; created and maintained P&G communication plans and support documents;

Supported the strategic development of the largest to-date corporate branding effort at P&G in the lead up to their sponsorship of the 2012 London Olympic Games. Role included reconciling 24 different branded initiatives into a cohesive message promoting P&G as a "Proud Sponsor of Moms"
Executed Gillette's strategic media planning across 8 initiatives, collaborating with AORs and partner agencies to manage Gillette's media investment to ensure that marketing goals were met; share grew 1% in 6 months

Confidential South Norwalk, CT
Strategic Media Analyst 2009 -2010
Responsibilities: devised media strategies for Cisco, while overseeing all planning and buying activities; negotiated best pricing and media placement for clients while supervising and monitoring schedules and contracts with media vendors; managed activities of buying coordinators both internally and externally;

Member of the AdWeek 2010 Media Plan of the Year Award winning team for Cisco\'s Flip Video
Negotiated competitive pricing and strategic placement of spots advertising the 82nd Academy Awards
Assembled innovative media buys for a variety of Video on Demand titles for NBC Universal
Tracked plans to assure that client goals were met; analyzed and posted plan results

Confidential New York, NY
National Broadcast Media Analyst 2006 - 2009
Responsibilities: developed media buying strategies aligned with client goals; negotiated terms and prioritized investment across media properties; implemented plans; measured and optimized performance against goals; supervised activities of junior level buyers

Broad experience across a range of industries and blue chip clients including 20th Century Fox, Hewlett-Packard, BASF, and Ferrero-Rocher
Demonstrated and recognized for superior leadership

Promoted from Assistant Buyer to Buyer
Responsible for training and mentoring junior employees
Selected as key member of transition team for 20th Century Fox

Confidential New York, NY
Assistant Media Analyst 2006
Responsibilities: managed programming for Johnson & Johnson targeting the Hispanic and African-American audience; bought across day-part mix; analyzed and identified opportunities to achieve client goals

Confidential New York, NY
Public Relations Account Executive 2005 - 2006
Responsibilities: researched client-related industry developments; developed capable public relations and media strategy; drafted press releases and supporting content; managed media relations and outreach; monitored coverage and provided client updates

Awards & Recognition
Carat: P&G\'s Global Corporate Excellence Award for second year in a row;
Media Storm: AdWeek 2010 Media Plan of the Year Award for Flip Video's "Do You Flip?" campaign

Education

BA, English Literature

Personal Interests: Golfing, Fitness, Music, Reading, Skiing, Yoga

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