Employment Highlights

Confidential, 2011-Present
Interactive Director for Community Newspaper Publishing Company 
Web Strategy including Content, Communication, Product Development, Revenue Generation; 
Sales Training/Coaching; Online Sales Management; Marketing; Events

• Increased online revenue 23% over previous year.
• Identify, develop and execute revenue models to diversify company strengths and increase value to clients and audience including expansion of existing product lines, launching new ad units, and growing opt-in email subscriber lists.
• Train and coach sales team on online/interactive products, market position, and competitive landscape; participate in four-legged sales, including stepping in to close sales or upsell as needed; strong involvement with sales team in resolving client issues concerning online products to effectively restore confidence and ensure program renewals.
• Develop and execute multiple brands’ online strategies and marketing programs including social media, bloggers, and email newsletters. Manage internal and external resources to optimize SEO, SEM, marketing campaigns and promotions, partnerships, and other tactics to increase reach both online and in print.
• Project lead for: website redesign; content management system (CMS) and production system upgrades and data migration.
• Work with Editorial and Ad Sales Management teams to identify business needs, implement content and marketing plans, track marketing effectiveness and ROI, and guide growth strategies.
• Produce and market community events for company; present/exhibit at industry and business networking events.

Confidential, 2004-2010 
Category Management for Newspapers’ Online Job Boards (local, regional, niche sites)
Revenue Generation – Direct Sales/Sales Management & eCommerce, Sales Training/Coaching, Marketing/Email Marketing/Social Media/Mobile/Video, Vendor Selection/Management, Partner Development, Departmental Budgeting

• Worked with 28 company-owned newspapers and 13 websites including The Star-Ledger/NJ.com, The New Orleans Times Picayune/NOLA.com, and The Portland Oregonian/OregonLive.com.
• Exceeded multi-million dollar revenue goals for five consecutive years. Product mix included classified job listings, video, display advertising/impressions (including network sales), mobile, email newsletter sponsorships, SEM, SEO. Sales channels included all website and newspaper sales teams, as well as eCommerce.
• Strategic responsibility for developing new online and email-related offerings/products and sales packaging for all sales channels, revenue partnerships, site redesign/UI, streamlining operational processes/procedures.
• Initiated CRM pilot program within Recruitment Category, leading to enterprise-wide implementation of SalesForce.com.
• Wrote and delivered category product/sales training programs for website and newspaper sales teams. Program’s success led to launch of corporate online Training Department.
• Created and edited revenue-generating Employer (B2B) and Job Seeker (B2C) email newsletters for all markets. List sizes consistently grew; opt-out rates were low; click thru rates were high.
• Launched company-wide B2B/B2C social media/networking initiatives for the category.
• Additional marketing involvement included industry speaking engagements, direct email, local and national trade show exhibits and targeted follow up campaigns, house ad direction (working with ad agency.)

Confidential, 2003-2004
Business Development Director – Northeast

• Added to client roster – and expanded existing client relationships - in employment communications/employer branding/recruitment marketing, HR consulting, alumni network, and related interactive/digital services.
• Acquired agency\'s first government account - The Department of State - for an $8 million dollar, multi-year contract for staff recruitment marketing and employer branding.
• Wrote RFPs (including GSA), proposals, presentations, sales correspondence; negotiated client contracts; managed trade shows, conferences, speaking engagements.
• Participated in testing/launch of EasySuite.com – integrated web-based recruitment and selection management tools for increased recruiter productivity.

Confidential, 2000-2002
Human Capital Consulting Group, 2002
Director of Business Development
·SoldCareer Transition/Outplacementand Executive Coaching services. Responsible for individual sales goals as well as participation in a corporate multi-divisional sales team.
·Leadership position in team handling rollout, marketing, and sales of new web-based Career Transition products and services.

Confidential, 2000-2001 
Director of Business Development – Eastern Region

• Sourced/negotiated/contracted with print and broadcast media companies, online publishers, and associations to develop revenue-generating career/job search channels for their websites. Program participation increased 300% in 18 months.
• Trained clients and JobOptions.com staff on generating/increasing traffic and online revenue including coordinating/bundling with offline buys and activities.
• Participated in SaaS new product development, testing/ launch of “white label” career sites, Applicant Tracking Systems (ATS) and Online Resume Management for HR community.
• Led marketing strategy and material production, trade show strategic planning, and promotional activities for the region.

Confidential– NY & DC (Division of Omnicom), 1996-2000 
Confidential, 1993-1996 
Confidential (Division of Omnicom), 1991-1993

Professional Memberships

• Newspaper Association of America (NAA)
• Society of Human Resource Management (SHRM)
• Toastmasters

Education

• BBA Program, Marketing/Advertising