WORK EXPERIENCE

Ecommerce Manager

Confidential, Milwaukee, WI ( )

• Responsible for all online strategy, planning and digital marketing for six B2B and B2C websites.
• Maintained the customer’s existing revenue spend and strategically, upsell additional products and services.
• 10+ years of online and eCommerce experience, including 7 years of experience managing and leading teams
• Experience in working with eCommerce platforms and tools (shopping carts, promotion engines, cross - sell, attribute-based navigation, homepage re-designs, etc)
• Experience with market research, competitive analysis and usability testing
• Strong interpersonal skills and ability to work well in a team environment
• Managed P & L for 7 million dollar online operation
• Responsible and accountable for the coordinated management of multiple related projects directed toward strategic business and other organizational objectives.
• Build credibility, establish rapport, and maintain communication with stakeholders at multiple levels, including those external to the organization.
• Define and initiate projects, and assign Project Managers to manage cost, schedule, and performance of component projects, while working to ensure the ultimate success and acceptance of the program.
• Maintain continuous alignment of program scope with strategic business objectives, and make recommendations to modify the program to enhance effectiveness toward the business result or strategic intent.
• Coach, mentor and lead personnel within a technical and marketing team environment.
• Present periodic Dashboard reports on the current program, future opportunities and client issues.
• Director for email, social, mobile, paid search, remarketing, and affiliate and marketing programs
• Managed projects using waterfall and agile methodology.
• Integration for Email marketing database integration, development and execution
• Fostered customer loyalty by ensuring that our customers fully utilize the value of our solutions and services.
• Developed and execute optimal category strategy, product assortment, pricing, promotions, and merchandising plans for launch and ongoing expansion
• Perform financial analysis of business categories and provide insights of sales, pricing, and other ongoing opportunities for growing the business

E-Marketing Project Manager

Confidential, Brookfield, WI ( )

• Ecommerce and online operations manager for several Milwaukee Electric Tool B2B and B2C web sites
• Internet strategist-Integrated interactive marketing strategies, creativity, planning and business development.
• Created global web strategy, process and web presence on several continents
• Project manager for web applications and new Internet/Intranet technologies including IBM WebSphere, Microsoft Commerce Server, Notes Domino platforms, utilizing waterfall and agile project management techniques.
• Proactively managed systems development, implementation and risk via the use of SDLC.
• Web Analytics and business intelligence for forecasting and planning (Coremetrics and Omniture).
• Email marketing strategy, development and execution
• Search Engine marketing for increased brand visibility and product promotion
• Database Mining and Management
• Usability and Design-Increasing end-user productivity, success, and satisfaction
• Managed mobile marketing app development and marketing
• Increased the company s growth by securing new partners, consulting engagements and by delivering new projects.
• Responsible for program and portfolio management activities within the Sales and Marketing division.
• Executed and maintained program management processes and disciplines in the areas of: program schedule and quality management; communications management; human resource management; cost management; procurement management; risk / issue management; change management.
• Strategic planner, visionary, with drive, energy and enthusiasm for the business
• Cross functional team manager- Supporting teams with fresh management practices
• Increased Internet-based sales and reducing cost through strategic sourcing and the continuous improvement of business processes

Team Leader of Marketing

Confidential, Greendale, WI ( )

• Developed marketing and branding plans and proposals for USBC strategies and campaigns.
• Lead global expansion development project for Latin America presence.
• Established email marketing, ecommerce, usability and design standards while overseeing web marketing team, creative services, and marketing planners.
• Established SEO tactics to increase page traffic, visibility.
• Supervised 15 FTE to accomplish marketing goals.
• Lead focus groups and market research analysis studies
• Developed project planning for web site updates, including Web 2.0 features such as RSS, blogs, video, social networking and video Podcasts.
• Oversaw content production, usability and design and e-marketing principles on

Web Marketing Manager

Confidential,Hartland, WI ( )

• Developed project plans, promotional calendars, usability and design, content production, and marketing strategy for the newly launched ecommerce b2b and global web marketing sites
• Established email marketing, affiliate marketing, usability and design standards while overseeing web marketing team
• Incorporated search engine optimization and marketing. Included paid and organic search strategies and planning

  Constructed and maintained budget and forecasting for ecommerce transactions

• Performed web analytics and gap analysis for best competitive and growth potential
• Supervisor to web team

Channel Manager

Confidential, Fort Atkinson, WI ( )

• Responsible for interactive media planning and advertising for 16 B2B publications
• Incorporated new media technologies such as Webcasts, RSS feeds and Podcasts into interactive inventory
• Analytical reporting and business development
• Email marketing strategies and planning for each publication
• Affiliate marketing alliances and development
• Keyword Search Marketing and PPC analysis
• Achieved sales goals and forecasts, while developing and promoting brand awareness for the individual publication as well as corporate presence

Internet Marketing and Business Development Manager

Confidential,Greendale, WI ( )

• Constructed marketing plan for online recipe database for Taste of Home Reiman publications involving a consumer survey, needs analysis, behavioral targeting and best practices. Submitted project plan and received funding to execute.
• Developed Email marketing strategy, list segmentation forecast and projections, data modeling for best delivery, performance and return on investment
• New business and development. Relationship management, affiliate and collaborative marketing programs, advertising budget and contract negotiations with many consumer package good distributors and 3rd party companies.
• Developed and executed a web survey tool package for Kraft to gain valuable insight into how the public was using their Nilla Wafers products.
• Oversaw credit card affiliate program and development plan
• Established micro web site production plan for all 12 Reiman publications
• Supervisor for web site graphical team

Database Marketing Analyst

Confidential,Menomonee Falls, WI ( )

• Project Lead for Kohl’s Department Store E-Commerce, Finance and Gift Registry Sale Alerts Notifications and Internet E-Marketing
• Define and initiate projects, and assign Project Managers to manage cost, schedule, and performance of component projects, while working to ensure the ultimate success and acceptance of the program.
• Heavily involved in Spam prevention, opt in/out e-marketing, laws and legislation
• Oversaw and directed list segmentation strategies for email marketing best performance strategies
• Programmer Analyst and Project Lead for Kohl’s Department E-Commerce store e-commerce initiative. Utilized Blue Martini software to create site
• Maintained and programmed promotional incentives for Kohls.com
• Part of the usability, functionality and customer experience panel to formulate best practices customer experience, as well as streamline checkout and Kohl’s promotional pricing marketing strategy
• Heavily involved in web analysis, consumer trends and forecasting. Provided weekly reports and suggestions to upper management
• Business Research Analyst for Kohl’s Department Store Call Center, IVR integration and auto-dialer and other legacy systems
• Business continuity project leader for disaster planning and organization

COMPUTER EXPERTISE

Operating Systems: DOS, Windows, UNIX

Languages: HTML,JAVA

Applications: Microsoft Office Suite, Word Perfect, Hitbox (Web Side Story), Webtrends, Commission Junction Affiliate Marketing, SQL, Reachmail, Blue Martini, Intershop, Cold Fusion, Adobe Photoshop, Adobe Acrobat, Fireworks, Paintshop Pro, Dreamweaver, Frontpage 2000, Lexis Nexus and Dialog.