Web Services Manager Resume

SUMMARY

Certifications: Google Certified Advertising Partner, Certified Reach Local Reseller

Skills:
Google AdWords, AdWords Editor, Google Analytics, Google Webmaster Tools, Webtrends, MSN AdCenter, Omniture, all Microsoft computer applications, Facebook, Twitter, Tweetdeck, You Tube, Wordpress, PowerPlay, Vendavo, Constant Contact, Clients and Profits, Adobe CQ5, InDesign and TimeFox.

Relevant Experience:

August 2012-October 2012 Confidential,Danvers, Ma
Web Services Manager

Acted as the go-to resource responsible for all WebTrends environments.
Set up analytic tracking, pulled data, analyzed the data and reported it appropriately.
Helped set up web pages and provided the marketing team with technical assistance as they set up pages.
Website content review, made SEO recommendations to improve rankings.

July 2012- August 2012 Confidential,Melrose, Ma
Online Product Marketing Specialist

Provided Google Adwords reports by collecting, analyzing, and summarizing data and trends, through use of both Adwords and Google Analytics
Reviewed visitor patterns and trends and made recommendations for improving visitor experiences, and the best way to ensure site visitors reached a goal.
Assembled analytic reports by compiling, consolidating, formatting, and summarizing information, graphs, and presentations.
Worked with the web-development team to manage site updates and ensure they would coincide with all active Adwords PPC campaigns.
Maintained all PPC campaigns on Google Adwords and MSN AdCenter
Provided all keyword research and researched the most competitive bidding to obtain the best ROI on Adwords campaigns
Monitored product sales to see which campaigns should have budget increases to keep up with consumer demand
Ensured campaigns were targeting the most appropriate demographic, based on sales reports and data
Monitored and updated social media outlets as needed, including Facebook, Twitter and You Tube

Feb-July 2012 Confidential,Danvers, MA
OEM-Special Markets Sales Support

Maintained promotional database by inputting invoice and bill-back data.
Updated managers by consolidating, analyzing, and forwarding daily action summaries.
Resolved order and inventory problems by investigating data and history; identifying alternate means for filling orders; notifying managers and customers.
Resolved promotional allowance, rebate, and pricing discrepancies by researching promotional details and regular and special prices; forwarding resolution to managers.
Provided product, promotion, and pricing information by clarifying customer request; selecting appropriate information; forwarding information; answering questions.
Provided sales vs. projection results by preparing and forwarding sales tracking reports.
Forwarded samples by entering request; arranging shipment; notifying customer.
Maintained customer database by inputting customer profile and updates; preparing and distributing monthly reports.
Prepared sales presentations by compiling data; developing presentation formats and materials.
Tracked sales expenses by tracking, consolidating, analyzing, and summarizing expenses; forwarding for reimbursement.
Updated job knowledge by participating in educational opportunities.
Accomplished department and organization mission by completing related results as needed.

August 2009-Jan 2012 Confidential,State College, PA
SEM Project Manager

Running and interpreting Google analytic reports and creating data spreadsheets for clients to display ROI.
Utilized Webtrends SaaS to review and analyze unique visitor\'s online behavior in conjunction with offline customer data for applicable clients.
Created custom web-based reports using Google Analytics to present the most useful data for our clients.
Creation and management of all search engine marketing campaigns and online display campaigns.
Researching and proposing campaign alterations for optimization. Setting up all campaigns on the paid search platform, ensuring that budgeting was competitive and daily monitoring of spend activity.
Email marketing from initial concept to final blast coordination, editing HTML errors as needed.
Project management for all social media campaigns for our contracted clients, including Facebook page creation and Twitter updates
Completed operational requirements by scheduling and assigning employees; following up on project results.
Kept management informed by reviewing and analyzing special reports; summarizing information; identifying trends.
Maintained office staff by recruiting, selecting, orienting, and training employees.
Maintained professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

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