Summary
I am an IT Analyst with a passion for internet marketing. I have over 19 years of experience covering internet marketing, analysis, project management, and programming. Additionally, I have experience leading teams and constructing internet through n-tier applications. I am very creative and have excellent analytical and communication skills.

I have a passion for helping businesses improve website performance through SEO, PPC, Web Analytics and many other internet marketing tools and skills.
I am currently looking for opportunities to help businesses improve their online presence and increase revenue

Skills: Analysis, SEO, SEM, PPC, copywriting, Project Management, Web Analytics

Tools: Excel, Visio, PowerPoint, Adwords, KeyWordSpy, Google Analytics, social media, Market Samurai, Domain Samurai, and many other tools.

Current experience:
Areas of expertise: Business Analysis Project Management Program Management
Web Content Mgmt. Systems Analysis Technical Writing

Web Tools: Dreamweaver Market Samurai Alexa iSpionage
MS Project Word Excel Survey Gizmo
Camtasia PowerPoint Visio Keyword Spy

Web Technologies: CPC CPM CPA / CPO Web Analytics
CSS XHTML Java script XML

Languages: UML SQL PHP

Work History

Confidential, 4/12 - 8/12
Sr. Business Analyst

• Worked as consultant on Web Portal and internet sites.
• Created website and screen mockup and diagrams showing the "as-is" and "to-be" systems.
• Worked with consultants and business to define web content, architecture, and flow.
• Created project scope document, functional requirements document, use cases, security matrix and other documents as needed
• Mentored other employees in RUP / Agile and Business Analysis and Project Management methods and techniques.
• Developed project plan, projected resource needs, established project phase goals and timelines, contacted all actors and coordinated information flow for project requirements and between actors

Confidential, 6/11 - 11/11
Contract Business Analyst

• Worked in the internet / intranet group supporting the DFA websites.
• Created diagrams showing the "as-is" and "to-be" systems.
• Worked with end users, consultants and business and technical subject matter experts to define, clarify requirements and diagrams.
• Mapped site hierarchies and identified problems and broken links.
• Worked on the Web Services Team creating requirements and project documentation for the Web Update Project. This project included changing platforms from a LAMP stack to Microsoft, changing CMSes, then updating the public, private and intranet websites.
• Relevant skills: Analysis, Excel, PowerPoint, Visio

Confidential
Founder 6/09 - Present

• Created different websites with the goals of creating a self-sustaining internet based business that can generate income and provide new and interesting learning opportunities for personal and professional growth.
• Created and tuned web content based on the keywords, SEM, and CPC ads.
• Created WordPress website and coded other websites through Dreamweaver and other tools.
• Used different internet marketing techniques and strategies to test marketability for both self-created and affiliate based products and services.
• Created products and services to be test marketed through campaigns that used both Pay-per-click (PPC), Cost-per-million (CPM) impressions, and organic link building.
• Used Adobe CS4 Suite and Dreamweaver to create and publish websites.
• Used Survey Gizmo to create surveys to retrieve feature, market and cost attribute information from prospective customers.
• Used Google keyword research tool, Market Samurai and iSpionage to determine which keywords to optimize content and drive traffic to the site.
• Used Google analytics and Facebook analytics to measure web site statistics including bounce rate, time on page, upstream and downstream traffic patterns.
• Relevant skills: PPC, CPM, SEO, SEM, Analysis, Excel, KeyWordSpy, Adwords, Bing, Facebook, Survey Gizmo, Content Management, Web Analytics, Market Samurai, CS 5.5

Confidential, 3/10 - 9/10
Contract Project Manager / Business Analyst

• Created diagrams showing the "as-is" and "to-be" systems.
• Worked with end users, consultants and business (directors and their immediate reports) to define web content, architecture, and flow.
• Mentored other employees in RUP / Agile / Scrum, Business Analysis and Project Management methods and techniques.
• Developed project plan, projected resource needs, established project phase goals and timelines, contacted all actors and coordinated information flow for project requirements and between actors
• Relevant skills: Analysis, Excel, Visio, Project Management

Confidential, 3/08 -11/09
Sr. Staff Business Process Analyst

• Joined the team to help serve as an internal consultant on the Rational Unified Process. This entailed doing brown bag lunches on different methodology topics and serving as an internal expert on different RUP methodology questions and artifacts
• Created several sharepoint sites and their web content and structure.
• Applied Agile / Scrum methodology processes.
• Mentor other business analysts, project managers, technical writers and directors.
• Helped to create SharePoint site, content and documentation for the Business Analysts Center of Excellence.
• Relevant skills: Analysis, Excel, Visio, Project Management, Content Management, SharePoint

Confidential, 2002 - 2008
Confidential
Contract: Sr. Business Analyst

• Helped get project that was running late and behind schedule, back on schedule and successfully finished on time.
• Interviewed remote users and consultants to create documentation and diagrams and other artifacts (wireframes, security, system help, etc.).
• Worked with developers locally; in remote US locations, and in India.
• Relevant skills: Analysis, Excel, Visio

Confidential
Contract Project Manager / Business Analyst

• Worked with end users, consultants and business (directors and their immediate reports) and technical subject matter experts to define, clarify requirements and diagrams.
• Created traceability between government documentation and requirements and business / system requirements.
• Identified areas where changes were needed.
• Relevant skills: Project Management, Analysis, Excel, Visio

Confidential
Contract Enterprise Process Analyst

• Worked with IBM consultants to create Component Business Model (CBM) map and artifacts to clarify and streamline enterprise wide business processes.
• Collaborated with technology professionals throughout IT including architecture to identify patterns and solve problems.
• Relevant skills: Analysis, Excel, Visio, Process Analysis, Access, SQL

Confidential
Contract Systems Analyst

• Worked on team using Agile / Scrum
• Worked with DBAs, architects and developers to document data.
• Read data models, Erwin diagrams, objects models.
• Traced system logic in source code and PL/SQL code.
• Relevant skills: Analysis, Excel, Erwin, SQL Navigator, PL/SQL, SQL, Agile

Confidential
Contract Business Systems Analyst

• Created site map and UI mockups / wireframes to help the users visualize the new system.
• Created sequence diagrams to illustrate the functionality between actors and classes.
• Worked with architect, developers, project managers and testers to refine requirements for each role.
• Created requirements traceability from business concepts to system diagrams.
• Relevant skills: Analysis, Excel, Visio, UML

Confidential, 4/99 - 1/02
Applications Development Lead

• Promoted and asked to work as a technical lead on the most important enterprise-wide application.
• Developed in Java
• Created scope documents, use cases, risk analysis, architectural diagrams, deployment diagrams, etc.
• Relevant skills: Analysis, Excel, Java, Visio, UML, SQL Navigator,

Education

BS in Business Administration
Triple concentration in Finance, Management and Marketing. (30+ hours of Computer Science)