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Digital Product Owner Resume

Cincinnati, OH

TECHNICAL SKILLS:

  • Adobe Analytics
  • Tableau
  • Social Networking Sites
  • WordPress, HootSuite, MailChimp

PROFESSIONAL EXPERIENCE:

Confidential, Cincinnati, OH

Digital Product Owner

Responsibilities:

  • Developed a product vision and led 58 sprints among a 9 person Agile team to implement enhancements that increased the Bank’s value in the digital channel
  • Responsible for delivering creative solutions to customer pain points and the associated outcomes for all data - driven initiatives
  • Measured the value of the team’s output against the needs of the business to remain competitive
  • Conducted competitive analysis research & lead LOB collaboration to drive strategic decisions to improve digital quality
  • Launched the Bank’s 1st digital loan application to existing customers, resulting in a valued omni-channel experience
  • Managed integration of a funding API to increase digital funding rates, resulting in increased profitability for the Bank
  • Identified opportunities for improvement across 5 digital products through data review in Adobe Analytics & Tableau tools
  • Empowered the team to develop solutions & enable continuous improvement through data driven inspect & adapt cycles

Confidential, Dayton, OH

Assistant Product Marketing Consultant

Responsibilities:

  • Executed & managed inbound/outbound Confidential activities that increased exposure & value of the Confidential Advance product
  • Analyzed activities to ensure positive ROI, developed campaigns reports, and monitored web & media behavior
  • Drove sales incentive program to increase EOY POS activities, resulting in $125,000 increase to product line for 2016
  • Managed $2,000 in paid social media efforts to increase traffic to product websites and encourage POS activities

Confidential, Dayton, OH

Marketing Consultant

Responsibilities:

  • Partnered with Digital Analytics & Research teams to develop data-driven enhancements to Confidential, develop presentations, improve user experience, increase e-applications, increase selling opportunities and deliver value to clients
  • Supported cardholder engagement contests that drew 5,000+ applicants & gathered qualitative data
  • Managed legal & other internal review processes for al content marketing program to ensure materials are compliant, while also advising on whether the program aids SEO/SEM goals & increases ROI on digital marketing efforts
  • Managed multiple digital projects, including managing client-specific promotional request, event calendars and A/B testing

Confidential, Dayton, OH

Marketing & Communications Manager

Responsibilities:

  • Led Marketing programs and activities, managed budgets & led successful campaigns
  • Led 5 regional website development projects & analyzed Google Analytic reports to measure site activity
  • Managed web content using WordPress CMS & digital ads that increased new visits & applications by 10%
  • Grew targeted social media audience through email campaigns, videos, and mobile advertisements
  • Created daily social media content, resulting in a Klout score of 58 and a 40% growth among Twitter followers

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