Digital Content Lead Resume

SUMMARY:

In the world of ecommerce and web content management, I find problems and ways to solve them.
As a marketing & social media strategist with graphic design, web design and people skills, I see the bigger picture and do what needs to get done. Specializing in search tuning with Solr / Hybris / Google Search Appliance / Searchandiser with large data sets.
I have fun with QA, troubleshooting and finding creative solutions. I can efficiently analyze and report data using Google analytics, SEO, social media and market research in regards to productivity and business goals.
Skilled in assessing strategic goals to meet standards and expectations.
I have worked in positions providing graphic layouts with Adobe Suite utilizing web design with HTML, CSS and dreamweaver including writing for the web and content management both with a CMS and without.

EXPERIENCE:

Confidential

Digital Content Lead

Responsibilities:

Manage online Confidential (eCommerce) shopping administration including search tuning (SEO with Google Commerce Tools, - Google Search Appliance as well as Solr Hybris tuning management)
Analyze ROI endpoints with google analytics for eCommerce Large database management, web content and data quality.
Works with many departments to communicate needs and facilitate improvements.
Provides testing, QA, research and critical thinking skills to larger projects as well as recommendations to solve problems.

Confidential

Owner/CEO

Responsibilities:

Web/Graphic Design using Dreamweaver, HTML, CSS and Adobe Suite to meet client needs and expectations.
Implemented Google Analytics and marketing solutions including branding and business consulting.
Created eCommerce merchandise stores for musical groups through Square/Wordpress
Organized, managed and promoted over 300+ events at various venues Order, manage and sell merchandise at shows and online for musical group Life in 24 Frames

Confidential

Responsibilities:

Rebranding due to acquisition transition utilizing InDesign and Photoshop for public brochures and internal datasheets.
Redesign of 300 page Student Training guide using Photoshop & Illustrator for photo editing, layout manipulation with InDesign including creating consistent styles based on branding standards.
Created keyword hierarchies with Adobe Bridge for consistent photo metadata.

Confidential, Sacramento, CA

Marketing Director

Responsibilities:

Managed all social media marketing and advertising campaigns including Confidential ad’s, Google Adwords using rich media & maintaining relationships with media outlets (news, online blogs/media, radio).
SEO optimization, Google analytics, headed Marketing Committee providing market research data reports to the board of directors.
Analysis and presentation of customer feedback reports to board of directors to suggest plans of action to increase revenue.
Fundraising and event management. Graphic design for print and online advertising with Adobe Creative Suite.

Confidential, Sacramento, CA

Web Content Editor

Responsibilities:

Content editing, writing for the web using HTML, CSS, web page creation, Google analytics analysis and custom reporting. PDF comps, wireframes, Graphic design using Adobe Suite, SEO optimization.
Provided reports to departments and maximized usability of content to increase user interaction, including rich media.

Confidential, Sacramento, CA

Student Assistant

Responsibilities:

Total database management (entry & maintenance) for statewide training classes.
Analyzed, summarized, presented and made recommendations for new training courses and marketing based off customer feedback.
Provided promotional materials for training events, updated Training Academy website.
Technical IT support for WebEX conferencing.

Confidential, Sacramento, CA

Research Assistant

Responsibilities:

Analysis of government programs to provide concise detailed research papers to higher level analysts as a basis for recommendations to the governor of California.

Confidential, Sacramento, CA

Receptionist/Promotions Assistant/Production Assistant

Responsibilities:

Provided on site marketing support for radio station promotional events including set up and tear down.
Specialized in listener retention by analysis of face to face and written feedback Promoted & supported new radio station ideas to a target audience, attended meetings to evaluate success of each promotion, listener database entry & management w/site specific reports.