ADVANCED ANALYTIC SUMMARY

Analytics is about providing strategic support through information management which allows end users to make fact based decisions about the business. Over 12 years of experience and proven track record as a decision scientist providing value to customers in market research, direct mail, online advertising and ISP relations (Anti - Spam).

Expertise in applying scientific methodologies and tools, data mining, advanced statistics, operational research, large scale implementations and recommendation engines. Have experience operating in the highest levels of management to provide quantitative support to decision makers, and extensive experience managing multiple people, projects, and direct reports.

SPECIALTIES

• Data Mining
• Design of Experiments (DOE)
• Latent Class Models
• Recommendation Engines
• Business Strategy & Leadership
• Multivariate Statistics & Machine Learning Techniques
• Large Scale Implementations with Big Data

PROFESSIONAL EXPERIENCE:

Confidential, Kansas City, MO

Director Data Analytics

Adknowledge is a performance-based advertising network that utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including email, affiliate, social networks (banner ads & virtual currency), and contextual heavy display content.

As head of Analytics for the company I make sure my teams play a key role in growing gross margins through targeting and optimization for numerous channels & departments within the organization.

• Providing a minimum of 52X ROI for the business
• Led 15 professionals as direct reports and three functional teams. As well as, on-boarding new hires; Top Grading out low performers; and P&L Responsibilities.
• Mentoring and training at each tier, including Data Platform Engineers, Machine Learning & Data Scientists, Statisticians, Mathematicians, Data Architects and Data Analysts.
• Solicited and negotiate 8-data contracts
• Four Patent Applications
• Managed strategic decision, cash flow, funding, interest optimization, and large scale decisions.
• Scoped and built out real-time Analytics Platform (AP) to handle 8B requests per day via multi terabyte data warehouse. The AP is an MPP engine with SQL interface for deep (in-DB) analytics. As well as the implementation of numerous distributed systems including Hadoop & open source projects such as Membase.
• Facilitated the building of numerous targeted Recommendation Systems for channels to improve placement of relevant ads to consumers at the right time
• Implemented various supervised & unsupervised Machine Learning techniques into production
• Implemented & deployed Bayesian, unsupervised clustering algorithms, and Latent Factor Algorithms in large scale production environments.
• Facilitated the creation of custom models to improve Pricing & Traffic Quality for Advertisers
• Facilitated the procurement of hardware & configuration of multi-terabyte data warehouse

Confidential, Superior, CO

Director Product Analytics

Return Path has created one of the largest databases of email reputation and delivery data available. Responsible for the analysis supporting products which make use of this data in order to help email senders understand their email delivery rates and to help ISPs and spam filtering companies make the best decisions possible about what email to allow into their systems.

• Lead the analytic development of risk scoring models based on various email metrics from our comprehensive reputation database
• Defined monitoring and maintenance needs for proprietary scoring systems
• Operated statistical software tools needed to develop and maintain statistical formulas and models
• Integrated new data sources and new data types into our existing products
• Built out analytics team to drive more analytics to the business and to provide fact based decisions to senior management
• Aided in the building of a Real Time scoring environment for applying statistical rigor to products in market
• Gave analytic support to Professional Services around consumer complaints to provide marketers with tangible results to implement
• Provided analytic support to Marketing for leveraging data from our network, case studies, benchmark studies, etc…
• Aided Marketing in the creation, deployment, analysis, & interpretation of annual client satisfaction survey to determine key drivers in customer loyalty, satisfaction, & churn
• Aided in the creation & building of a Multivariate Content Testing platform to take marketers to the next level from A/B split testing

Confidential, Westminster, CO

Senior Statistician, R&D

Extensive work with 2 large databases containing over 4.5 billion records across several thousand variables. Utilized production environment to build over 3000 predictive models per month, for over 1100 clients. Brought innovative ideas such as new multivariate modeling techniques and provided knowledgeable interpretations of results for the Sales team and clients.

• Researched and implemented new multivariate analytic product resulting in a 300% lift for catalogers with Sales to identify new market opportunities
• Able to create new product or sku level models using current tools within the production system; making the implementation simple, easy, & efficient
• Able to leverage product & transactional level data using Factor Analysis, Cluster Analysis, Logistic Regression, Discriminant Function Analysis, and other advanced multivariate techniques
• Able to leverage data to push internet initiatives and test multivariate factorial experimental designs as a next step to AB split testing
• Worked closely with the IT and Production groups within the company to seamlessly integrate statistical solutions into an automated production process

Confidential, El Dorado Hills, CA

Director of Analytics and Research

Consulted on advertising effectiveness for companies ranging from tangible consumer packaged goods, such as toothpaste, to experimental oriented entertainment companies focused on driving tune in to television programs.

• Improved cross media optimization process efficiency by 60%, which had a positive multi-million dollar impact to gross profit.
• Management 90% of the company in two locations (NYC & CA), including analytics & project management, sales, and engineers.
• Improved testing frameworks which included Factorial Design’s, Repeated Measures (M)ANOVA Models, and improved predictability of media optimization.
• Utilization of predictive techniques to improve ROI, top box Intent to Tune in, & Ratings for brand advertisers.
• Experience engaging with clients on questions regarding Cross Media Optimization Studies & the measurement process/methodology.

Confidential, Denver, CO 2005

SAS Programmer Analyst

• Leveraged data mining expertise to determine accounting issues and saved finance over $100k per month.
• Maintained SAS Server, which housed a SAS data warehouse & multiple libraries. The data warehouse contained bank/college, ROP, loans, claims, transactions, and other internal data files for College Access Network.
• Experienced in querying, creating, administering, & management of large databases using SAS Enterprise Guide (Proc SQL).
• Experience in data extraction from servers; creating new variables from incoming data.
• Experience importing/exporting data into other Windows application(s); importing data into database(s); and running reports.
• Preformed as a SAS programmer analyst to other internal departments and the end users of College Access Network.

Confidential, Greeley, CO

Statistical Consultant & Graduate Research Assistant

• Utilized various statistical techniques to interpret data and make inferences about the low incident disabilities population.
• Acquired information using survey and measurement techniques.
• Developed surveys used to measure teacher responses in Special Education across the nation and the state of Colorado.
• Worked with large data sets and utilized data mining skills to pull required information.
• Assisted multiple directors with the creation and implementation of a Meta-Analysis across the three fields of low incidence disabilities.

Confidential, Greeley, CO

Statistical & Methodological Research Consultant

• Preformed as a consultant to over 1000 faculty, graduate students, and undergraduate students for research topics, methodological designs, and statistical analyses.
• Conducted a variety of training programs and workshops dealing with research and statistical issues.
• Extensive knowledge of PC SAS/BASE, SAS/STAT, SAS/GRAPH, SAS/ETS, SAS/Enterprise Guide, SPSS, MS Excel, MS Word, MS Power Point, MS Access, Liserel, S-Plus, Mathcat, and limited knowledge of SAS/Macros.
• Experienced in database creation/administration & management; data extraction from servers; importing data into database(s); running reports; and statistical modeling.
• Familiar in all aspects of running multiple linear regression, logistic regression, a variety of (M)ANOVA designs, non-parametric statistics, categorical data analysis, advanced multivariate statistical analyses, advanced techniques in measurement, and statistical process control.
• Extensive knowledge in sampling, re-sampling, survey methodology, mathematical statistics, experimental designs, advanced issues in methodological problems, advanced statistical data analysis, meta-analysis, structural equation modeling, and linear models (Algebra).