Senior Product Marketing Manager Resume
Summary
Marketing, Training, and Manufacturing Executive
Innovative executive with expertise transforming Training, Manufacturing organizations; and developing Commercialization processes. Expert at introducing new technology and Operational Excellence initiatives to streamline systems and processes, improve productivity, reduce costs and enhance quality.
Strategic and Business Planning
Certified Training Director
Learning Management Systems
Blended Learning
Instructional Design
Training Evaluation
Project Management
Process Development
Lean Implementation
Six Sigma
Capital Improvement Planning
Voice of the Customer
New Product Launch Process
Product Commercialization
Experience
Confidential 2000-2009
Senior Product Marketing Manager (SimplexGrinnell)
Managed product commercialization for a $2.5 billion life safety products and services company.
Performed customer research, market analysis, managed product launches, created sales tools/training, managed channel partners, created and launched updated product sales support websites.
- Managed the Voice of the Customer process for the next generation Life Safety Platform to develop the best future technical solutions and service offerings. Consolidated the input from 60 key customers representing 11 vertical markets for R&D to develop product concepts, functional requirements and designs.
- Developed and implemented a structured New Product Launch Process with the flexibility to address the needs of different audiences and measureable effectiveness that resulted in a 25% average increase in first year sales.
- Managed the update of the SimplexGrinnell Fire Alarm product website. Strategy focused on search-friendly pages with content targeted towards differing market needs for information, education and resources.
Director, Training and Development (Tyco Safety Products)
Developed a product training organization recognized as the best in Tyco and saving $1.5 million annually.
Directed a team of Design, Delivery and Instructional Technology managers producing and delivering performance based training programs.
- Transformed the training delivery process from a centralized classroom model to a blended training delivery approach with classroom, self paced web, and webinar courses.
- Distributed 14 classrooms from one location to 7 Training Centers in the US and Canada serving up to 3,500 students. Managed student travel & living logistics and budget.
- Implemented the A.D.D.I.E. instructional design model to insure a structured methodology is used for training program development. Web application implemented for courseware revision control..
- Implemented GEN21 Learning Management System for all course enrollment, web course delivery and curriculum management. Leveraged experience to develop LMS strategy and roll-out plan for all 250,000 Tyco employees.
- Developed in house capability to produce web courses including multimedia. 25,000 successful completions per year of the available 125 web courses in the Training Catalog.
- Students reported being able to perform 95% or more of their job tasks with little or no help.
- Developed and implemented curricula based certification program for 2,000 company technicians which reduced Technical Support calls by 20%.
- Assessed the talent development needs of 400 division professionals to support achievement of growth initiatives. Prioritized needs, selected vendors to provide training and executed plan.
Confidential 1995-2000
Manager, Operations Engineering
Managed a staff of Manufacturing Engineering, Test Engineering, Industrial Engineering, Quality and Training managers for a $1.2 billion life safety equipment manufacturer. Focused on quality improvements and delivered major cost savings.
- Managed the relocation of Manufacturing and Distribution to a new 750,000 square foot facility while maintaining customer quality and delivery expectations.
- Reduced Production real estate by 20% and increased productivity by 30% through process throughput and yield improvements.
- Implemented a continuous improvement team process in Production and conducted Kaizen events which saved $1.5 million annually.
- Implemented a creative $1.4 million automation solution which reduced labor by over 90% saving $1 million annually.
- Developed and implemented Simplex Quality Information Database, a real-time web based process information and control system throughout Manufacturing.
Director, Manufacturing
Directed the Production, Materials, Quality Assurance, Manufacturing Engineering, and Technical Publications organization for a $100 million division.
- Revamped the process model from a machine shop type environment to electronic product manufacturing, which was driven by next generation product technology.
- Increased Manufacturing productivity by 60%, improved quality by 80%, and reduced inventory by 50% through PDCA and Lean implementations.
- Rationalized existing International Manufacturing Operations (Australia, Canada, China, and UK) and implemented global strategies to best serve the needs of customers and the business.
- Developed and implemented the international element of the worldwide supply/demand process.
Confidential 1980-1994
Director, Quality
Directed activities in support of Motorola’s Six Sigma quality objectives, including planning; management review; assessment of quality practices; continuous improvement; and customer advocacy.
- Implemented a multi-plant SPC program which reduced factory defects by 50% in the first year and empowered employees to control the process.
- Developed and implemented a quality metrics, reporting, review, and corrective action process which linked corporate quality objectives throughout all levels of the organization.
- Audited Motorola sectors and divisions assessing business processes and recommending improvements based on Malcolm Baldrige criteria.
Director, Manufacturing Operations
Managed Production, Manufacturing Engineering, and Materials for a business unit. Directed the manufacture of both high volume/low mix and low volume/highly configurable product in achieving customer delivery and quality expectations.
- Developed and implemented a new facility to assemble and test printed circuit boards. Achieved the flexibility to process 550 different board types at an annual volume of 3 million units.
- Eliminated finished goods inventory by implementing build to customer order process.
Manager, Manufacturing Engineering
Managed 40 technical professionals to provide Manufacturing support, including all aspects of Quality, Test, Manufacturing, and Packaging Engineering.
- Continuously improved printed circuit board assembly process driving defects from 50,000 to 20 PPM defects.
Education
Master of Business Administration
B.S. Electrical Engineering
