Education

BAs in French & International Studies 
Sciences Po - Paris, France, International Program 
Language – Fluent in English & French

Work Experience

Confidential 
International Advertising Operations Manager
New York, New York
January 2011 – July 2011
Responsible for all trafficking and implementation of advertising campaigns on ASW.co

Worked with top name luxury brands from around the world to implement their advertising campaigns on the site.

Responsible for all quality control of advertising functionality on the asw.com

Tested campaigns in prelive environment for quality control and in proxy servers to guarantee successful ad campaigns

Extensive use of DFP including content targeting, zone targeting, geographic targeting, and trafficking

Responsible for all campaign to date and end of month reporting for billing purposes

Confidential 
Manager of Advertising and Affiliate Operations 
New York, New York
January 2010 – March 2010

Designed and created a large scale metrics dashboard in Excel which was successfully deployed for use to the company, used to monitor daily profit and revenue by Executives, Management, Sales and company investors. Spreadsheet managed operations instrumental in running the business A manual process averaging 8 hours of work a day in manual calculations was cut down to 3 and allowed the company to obtain visibility into multiple business relationships and subsequent monetary impact.

Reported directly to the Vice President of Client Services, and worked closely with the Senior Vice President of Sales and Business Development and Director of Advertising Technology to help manage campaign process, coordinate deliverables and maintain strong affiliate relationships with our Premium Partners.

Trained and mentored new Intern. Orchestrated her skills to be involved when needed on various projects, delegated daily data input responsibilities to her and other assigned tasks.

Technical skills used for this position: Advanced Excel, Omniture, DART for Publishers, Clickable, 24/ 7 RM OAS, and Salesforce.

Confidential 
Account Manager
New York, New York
July 2009 –January 2010

Responsible for monitoring the yield and margin trends for approximately 25% of Akamai’s online advertising CPA business, worked directly with Yield and Ad Operations teams to launch, manage and optimize each client’s campaign per their ROI goals

Managed relationships and up sold to a large book of business including: AT&T, Puritan, Coldwater Creek, Elizabeth Arden, Calvin Klein, Seagate Technology, Road Runner Sports, Urban Outfitters, Free People

Responsible for calculating all end of month reports including third party reports for internal billing and invoicing reconciliation

Responsible for all site and campaign tagging requests for clients to appropriately track behavioral targeting via the homepage, shopping cart page, as well as departmental and product level targeting.

Confidential 
Technical Account Manager for MSN.com
New York, NY 
February 2008 - January 2009

Responsibilities:

Vendor Management – Managed creative process with Akamai, Origin Digital, MediaTrust and Operative. 
Account Team Management - Managed operations for Microsoft’s advertisers in New York and Dallas; traveled quarterly
Client Relations – Worked directly with clients during the campaign process; presented creative performance metrics
Content Management– Quality Control, built and managed CPA and CPM advertisements in Microsoft’s Ad Platforms
Social Media Industry Knowledge – Attended Advertising Week 2008 in New York and presented recap to Microsoft team
Professional Leadership – Microsoft Book Club, Trained peers in Atlas platform, presented to Monster’s advertising team
Creative Services – Extensive book of business for Avon, Victoria’s Secret, Lowe’s, Kohl’s, Monster, Blockbuster & more
Information Architecture and Knowledge Management – Designed new interface proposal for Ad Expert Platform 
Financial Management – Responsible for the creative implementation of $5 million per quarter in display advertisements
Organizational Development – Presented new processes and promoted less managerial hierarchy in creative projects

• Technical Skills: 
Implemented first and third party served assets for reserved media including: static images, JavaScript tags, Flash files, Videos, Text links and E-mail Newsletters. Build and implemented assets from different media vendors including Pointroll, Atlas, Doubleclick, Eyeblaster, Eyewonder, Unicast, Interpolls, Mediaplex, Klipmart, Akamai, Stormpost, and others; worked with multiple agencies including OMD, Beyond Interactive, and more. Checked for appropriate action script, frame rate and other commands through our Action Script tools;

Confidential 
Information and Product Manager for REIDIN.com
Dubai, United Arab Emirates
June 2007 – October 2007

Responsibilities:

FTP – Managed data being sent via third party as files were transferred to our system. 
Content Engineering – Assisted in developing relevant content for the company’s brochures and wrote press releases. 
Public & Client Relations – Traveled to India with the CEO to progress regional partnerships and meet with companies. 
Product and Brand management – Assisted in the information design of the REIDIN platform and branded products. 
Online Media – Researched and studied economic and investment data through a variety of research portals. 
Business Development – Managed all information partnerships in the GCC and MENA regions. 
Contract Administration – Negotiated and closed contracts with multiple companies at the executive level. 
Information Architecture & Usability- Proposed new methodologies and ways to provide data for consumers. 
Creative Services – Worked directly with the CTO to create and improve new features for clients. 
Online Advertising – Managed and progressed mutual advertising opportunities with new media companies.