Qualifications

• More than 22 years of cable, broadcast television, radio and print media experience.
• Thirteen years proven advertising and media sales experience.
• 2009 & 2010 was among the leaders in billing across the country for Charter at 110% and 107% respectively
• Billing growth at Charter from $425,000 in 2006 to $890,000 in 2011
• 95% of clients were new business or significant growth success stories
• Agency and direct client expertise
• Promotion and sponsorship oriented sales tactics if best solution for specific clients
• Quantitative and qualitative research expertise including Nielsen, Arbitron and Scarborough
• Successfully placed existing spot clients in new digital offerings creating additional revenue
• Comprehensive marketing knowledge including promotion, pricing, product development, sales, electronic and research.
• Five years management experience in cable television, print media sales and the United States Marine Corps.

Work History

2006-Present, Account Executive, Confidential,
– St. Louis, Missouri
Help regional and local businesses achieve their marketing goals by analyzing their needs and suggesting effective solutions through cable television, internet, Video OnDemand, text campaigns and promotions.  Effectively create lasting relationships with clients through relevant research, superior customer service and advertising campaigns that match the client’s needs.  Assisted junior AE’s in sales techniques, motivation and prospecting.

2005 – 2006, National Director of Marketing, Confidential,
– St. Louis, Missouri
Provided marketing solutions for businesses and their agencies using traffic and information sponsorships on over 1,500 radio stations in 115 markets across the country.  Developed and presented creative advertising campaigns.  Negotiated rates based on the mediums return-on –investment and unique value propositions as well as Arbitron numbers.     

2003 – 2005, Media Marketing Manager, Confidential,
– St. Louis, Missouri
Worked with approximately 100 territory sales reps helping to motivate the staff and generate incremental and new revenue by converting money from cable, radio and broadcast television.  My extensive electronic media knowledge was utilized to generate revenue as the print industry was beginning to decline.
 
2001- 2003, Account Executive, Confidential,
– Springfield, Illinois
Sold television advertising to local and regional advertisers and agencies.  Aggressively prospected potential new clients.  Prepared sales proposals for client presentations using Word, Excel and PowerPoint, negotiate ratings and rates using Nielsen, TV Scan, and STAR.   Serviced local-direct as well as agency accounts.  Used consultative sales techniques to help businesses determine the cost effectiveness of television compared to other mediums.

2000-2001, Marketing Consultant, Confidential,
– Springfield, Illinois
Identified medium and large businesses with staffing needs and helped them determine Express Personnel was the staffing service that could solve their staffing problems.  Serviced a base client list of 85, in addition to cold calling potential clients.  Had the most new clients in the Springfield territory in 2000.

1999-2000, Marketing Consultant, Confidential,
– Springfield, Illinois
Sold radio advertising for a news/talk/sports format.  Worked with local businesses and their agencies interested in growing their market share using news, talk and sports to reach a mature and affluent audience.  Used Arbitron and qualitative research for new business development.

1990-1998, Production Manager/Newscast Director, Confidential,

Managed a department responsible for producing commercials, promotions and programs for the advertising department.
Directed 5, 6 and 10pm newscasts.  Supervised and guided production staff daily to ensure flawless newscasts and oversaw all news pre- and post-production

2009 Charter Media Peak Performer

Awarded to the top sales performers across the country.

Military Experience
1985-1992, United State Marine Corps Reserve – Kansas City, Missouri
Attained the rank of Staff Sergeant in five years. Duties included leading Marines in monthly training exercises in both field maneuvers and in payroll functions as well as fully-operational temporary active duty each summer.

Education
Master in Marketing:  Webster University, St. Louis, MO. Graduated 2011.
Bachelor of Arts:  Media Communications, Truman State University, Kirksville, MO.  Graduated 1990.

Qualifications

• More than 22 years of cable, broadcast television, radio and print media experience.
• Thirteen years proven advertising and media sales experience.
• 2009 & 2010 was among the leaders in billing across the country for Charter at 110% and 107% respectively
• Billing growth at Charter from $425,000 in 2006 to $890,000 in 2011
• 95% of clients were new business or significant growth success stories
• Agency and direct client expertise
• Promotion and sponsorship oriented sales tactics if best solution for specific clients
• Quantitative and qualitative research expertise including Nielsen, Arbitron and Scarborough
• Successfully placed existing spot clients in new digital offerings creating additional revenue
• Comprehensive marketing knowledge including promotion, pricing, product development, sales, electronic and research.
• Five years management experience in cable television, print media sales and the United States Marine Corps.

Work History

2006-Present, Account Executive, Confidential,
– St. Louis, Missouri
Help regional and local businesses achieve their marketing goals by analyzing their needs and suggesting effective solutions through cable television, internet, Video OnDemand, text campaigns and promotions.  Effectively create lasting relationships with clients through relevant research, superior customer service and advertising campaigns that match the client’s needs.  Assisted junior AE’s in sales techniques, motivation and prospecting.

2005 – 2006, National Director of Marketing, Confidential,
– St. Louis, Missouri
Provided marketing solutions for businesses and their agencies using traffic and information sponsorships on over 1,500 radio stations in 115 markets across the country.  Developed and presented creative advertising campaigns.  Negotiated rates based on the mediums return-on –investment and unique value propositions as well as Arbitron numbers.     

2003 – 2005, Media Marketing Manager, Confidential,
– St. Louis, Missouri
Worked with approximately 100 territory sales reps helping to motivate the staff and generate incremental and new revenue by converting money from cable, radio and broadcast television.  My extensive electronic media knowledge was utilized to generate revenue as the print industry was beginning to decline.
 
2001- 2003, Account Executive, Confidential,
– Springfield, Illinois
Sold television advertising to local and regional advertisers and agencies.  Aggressively prospected potential new clients.  Prepared sales proposals for client presentations using Word, Excel and PowerPoint, negotiate ratings and rates using Nielsen, TV Scan, and STAR.   Serviced local-direct as well as agency accounts.  Used consultative sales techniques to help businesses determine the cost effectiveness of television compared to other mediums.

2000-2001, Marketing Consultant, Confidential,
– Springfield, Illinois
Identified medium and large businesses with staffing needs and helped them determine Express Personnel was the staffing service that could solve their staffing problems.  Serviced a base client list of 85, in addition to cold calling potential clients.  Had the most new clients in the Springfield territory in 2000.

1999-2000, Marketing Consultant, Confidential,
– Springfield, Illinois
Sold radio advertising for a news/talk/sports format.  Worked with local businesses and their agencies interested in growing their market share using news, talk and sports to reach a mature and affluent audience.  Used Arbitron and qualitative research for new business development.

1990-1998, Production Manager/Newscast Director, Confidential,

Managed a department responsible for producing commercials, promotions and programs for the advertising department.
Directed 5, 6 and 10pm newscasts.  Supervised and guided production staff daily to ensure flawless newscasts and oversaw all news pre- and post-production

2009 Charter Media Peak Performer

Awarded to the top sales performers across the country.

Military Experience
1985-1992, United State Marine Corps Reserve – Kansas City, Missouri
Attained the rank of Staff Sergeant in five years. Duties included leading Marines in monthly training exercises in both field maneuvers and in payroll functions as well as fully-operational temporary active duty each summer.

Education
Master in Marketing:  Webster University, St. Louis, MO. Graduated 2011.
Bachelor of Arts:  Media Communications, Truman State University, Kirksville, MO.  Graduated 1990.