- Expertise in project management processes and adult.
- Especially strong strategic communications manager, with ability to create marketing communication material, highly detailed technical documents, and communicate complex concepts internally and externally.
- Excellent in brand management, and social media and product marketing.
Confidential, Berkeley CA
- Teach marketing and project management seminars.
- Seminars include history, techniques and project based tactics for building a strong and recognizable brand through the social and electronic media ecosystem.
- Instructional component for developing project based strategic initiatives within a marketing program framework.
Confidential, Berkley, CA
- Develop strategic marketing initiatives for successful sustainable products.
- Built and manage secure e - commerce site with billing platform and customer database.
- Research, write and document all internal and external marketing and technical communications.
- Create and document processes and procedures for operations and corporate identity standards.
- Track and report sales and traffic patterns to increase sales and brand presence.
- Create brochures, website content, social media network, investor comcmuicantion tools.
- PowerPoint presentations, and inventory planning for twenty-four month cycles.
Confidential, Oakland CA
- Assist founders with website and marketing. Activities include data conversion of thousands of unique products, programing of inventory, pricing and inventory control data.
- Conducted detailed product description uploads, and problem solving for commercial enterprises and consumers.
Confidential, San Francisco. CA
- Research, write and edit Model Validation documentation for validation approval of corporate financial model.
- Work with modeling team for technical validation of corporate real estate and corporate and industrial scorecards used in accessing lines of credit in excess of $1,000,000.00
- Documented compliance processes and procedures to reduce risk
- Create corporate credit policy and risk policy for approval and publication to support new dual grading platform and process for compliance.
- Consult on sales, strategy, market analysis, positioning and branding for new and established companies, focus on tech, financial services, real estate, nonprofits and entrepreneurial ventures.
- Create and write sales and marketing communications including; web content, collateral, press releases, industry articles and blog content
- Create logos, branding strategies, messaging, and business collateral
- Design or revamp websites, including content, design and migration to new technology
- Develop PR plans to include, press releases, pitch ideas and press lists in increase sales for individual clients
- Create end-user and product support programs
- Past and present client list includes:
- Competitive Dynamics
Confidential, San Francisco, CA
Marketing Consultant, Corporate Marketing, Business
- Managed database Internet re-pricing for multiple states and products in the Business Banking sector
- Internet enhancement projects, competitive analysis and ongoing direct mail campaigns
- Worked with internal creative agency to update branch collateral, marketing materials and direct mail and ensure brand identity and consistent messaging
Confidential, Berkeley, CA
Director of Marketing
- Managed communications, corporate identity protocols and messaging, and created all sales and marketing tools including: collateral creation and extensive public relations program with outside vendor, negotiated pricing and contracts
- Designed and implemented website for software launch program to increase sales
- Designed trade show booth and signage and worked in booth and sold to customers
- Provided competitive analysis, product positioning, research of vertical markets, product launch strategy, trade show email campaigns, white papers and technical documentation to increase market share and sell product
- Company sold in 2001 to Plantronics with a profit to shareholders
Confidential, San Francisco, CA
- Responsible for new product release including website design modification for user sign-up process, interactive communications stream, and equipment launch strategy with e-commerce site
- Completed Beta testing and detailed business requirements for ASP programming to support several new products and features
- Managed meetings and status reports
- Responsible for communication and tactical plans.
- Forecasting and pricing models for product and service offerings.
Confidential, San Rafael, CAConsumer Documentation Writer
- Created HTML marketing and promotional material targeted to the secondary mortgage market
- Co-wrote executive summary, contract components and eligibility requirements
- Developed complete consumer user guide for new software program for real estate lending
- Completed programming of interactive documentation for use on Internet website utilizing Doc-to-Help (HTML)
Confidential, San Ramon, CA
- Designed, developed and executed marketing strategy and forecasting plan for launch of new PCS product
- Developed strategies for increased usage programs including wireless data and remote access
- Acted as sales outside sales account executive and closed sales without team members in other channels
- Worked with University of California to design affinity programs for employees and students
- Worked closely with clients and negotiated contracts and pricing where channel exceeded 5 million for 1997 and 2 million for first quarter % over estimated growth)
Confidential, Oakland, CA
- Acted as project manager on project to connect end-users to Internet and internal protocols and documentation
- Responsible for reporting budgets, and tracking of deliverables
Confidential, Walnut Creek, CA
- With four national partners developed marketing and branding strategy designed specifically for national business customers
- Worked with account executive to develop sales presentations and attended client meeting to close sales
- Completed design and implementation nationally of collateral, video, CD-ROM with white paper marketing materials, internal and external communications
- Responsible for profitability analysis, financial modeling, competitive analysis and market research to support ROI