Senior Copywriter Resume
Experience
10/2006-Present - Confidential – Senior Copywriter
Responsibilities:
Creative development for consumer promotional marketing campaigns, from thematic platforms to initial concepts and final execution.
Work:
Loyalty programs utilizing integrated social promotions and gamification tactics. Interactive content for targeted email campaigns, banner ads and promotional micro sites.Traditional advertising, including print ads, DM, in-store point-of-sale and FSI development.
Clients:
Kraft Canada, Gold Toe, Xerox, Hertz, JVC, ATandT, Rubbermaid, Electrolux, Tourism Ireland, Orlando Tourism and Georgia Pacific (GP) - including Brawny, Angel Soft and Quilted Northern.
10/2004-10/2006 – Confidential
Responsibilities:
Traditional and interactive copywriting services. Brand identity and development, integrated marketing solutions and product naming.
Work:
Print ads, brochures, DM, point-of-sale and outdoor. Interactive content including site development, online demos, banner ads and targeted email campaigns. Broadcast for TV and radio.
Clients:
BrandStreet, Creative Strategy Group (CSG), Murray Multimedia, Trajectory, RandJ Group, Gianettino and Meredith, DM2, Winning Strategies, Franklyn Ideas, Aspen Marketing, Jigsaw and Grafica Group.
9/2000-9/2004 - Confidential – Senior Copywriter
Responsibilities:
Brand building, and development of integrated marketing campaigns, incorporating both traditional and interactive mediums.
Work:
Print ads, point-of-sale, collateral, direct mail and outdoor. Interactive content including site development, banner ads and targeted email campaigns. Broadcast for TV and radio.
Clients:
Horizon, New Jersey Lottery, BPU, New Jersey Department. of Law and Public Safety, New Jersey Office of Homeland Security, PSEandG, Cathedral Health Care Systems, AT and T, and Wells Fargo.
Education
Bachelor of Arts in English
