William R McCarty

CORE COMPETENCIES

Revenue Generation Team Building Customer Development Award Winning Sales Management
Strategic Planning Operational Expenses Project Management Budget Allocation/Planning

PROFESSIONAL EXPERIENCE

Confidential,
Reading, Pennsylvania 2010 – present

Director of Sales and Marketing

• Revamped an underachieving Sales and Marketing Plan, to recapture and increase initial projections by $550,000 in sales, coupled with an increase in gross profit of 3% for fiscal year 2010
• Initiated product redevelopment of all Adelphia’s Gold Label Line, resulting in their re-formulations (seasonal/contemporary improvements) thus providing/creating distribution opportunities at the food service/grocery accounts, resulting in 155 new SKU placements for fiscal 2010
• Reconstructed a 15 member Regional Sales Team (Mid-Atlantic) that focused on account profitability, new item introductions, quota attainment, customer service, private label and new channel opportunities
• Created and coordinated new geographical areas of development (York/Lancaster, PA and Wilmington, DE) to increase/secure additional food service, grocery and senior housing accounts, resulting in 42 new locations obtained

Confidential,
Philadelphia, Pennsylvania 2005 - 2010

Director of Sales

• Rebuilt and successfully managed the coordination of a 26 member Sales Team at three Pennsylvania locations, providing specific sales and business objectives, productivity enhancements, seasonal product innovations, and improved retention of lost floral accounts
• Planned and directed sales growth in a new geographical area (Delmarva) resulting in 42 additional floral accounts, contributing $680,000 in yearly revenue
• Conceived and set-up a new channel of distribution (grocery stores) establishing floral sales at Clemens, Giant Food, Landis, SKH, and Kennie‘s food stores in the Mid-Atlantic Region
• Successfully coordinated the implementation of the Company’s first on-line ordering platform that complimented the wholesale operation resulting in securing 85 additional on-line accounts

Confidential,
Chalfont, Pennsylvania 1999 - 2005

General Sales Manager - Operations

• Developed and implemented detailed market plans including pricing, promotion and distribution for an $85 million automotive aftermarket distributor
• Created and launched the company’s “Call Center” incorporating the three regional sales locations, five distribution centers and corporate office to improve sales and response time to our customer’s needs
• Hired, trained and supported a staff of over 50 customer service and account executives nationally
• Developed materials and conducted new product workshops (automotive aftermarket) for the sales team, more than tripling new product placement and sales
• Increased sales each year with significant increases in 2003 (8%) and 2004 (12%) by implementing category management at targeted key accounts

Confidential,
Winchester, Virginia 1997 - 1999

Director of Sales - Brand Division

• Brands associated with: White House, Shenandoah
• Responsible for $80 million in sales, 4 Regional Manager and 25 local brokers
• Developed and implemented National Sales Strategies based from corporate goals (+2%)
• Revitalized an existing product line by launching a new marketing strategy coupled with a new product launch - Fruitastics

Confidential,
Montvale, New Jersey 1994 - 1997

Broker-Regional Manager - HPD Division - Baltimore-Washington, DC, Central PA, Rich/Norfolk, VA

• Brands associated with: Lysol, Woolite, Resolve, Wizard, Mop & Glo, Old English, Easy On/Off
• Initiated the development of strategic plans within each marketplace to insure that all local and corporate goals were secured, consistently delivered dollar and case sales budget (1996 +2%)
• Responsible for $30 million in sales
• Recipient of a Reckitt & Colman “TOP” Award - 1996 (Sales/Quota Achievement)

Confidential,
Alexandria, Virginia 1976 - 1994

Area Director-Frozen Food, Capital Region – Mid-Atlantic (1993-1994)

• Brands responsible for included Mrs. Paul’s, Swanson, Pepperidge Farm
• Developed local sales and marketing program to compliment corporate program
• Number one in the country two consecutive years (1993 - +10%, 1994 - +34%) in sales versus budget
• Established and organized sales force to implement regional sales objectives, $35M in sales
• Had 12 direct reports plus three brokers in the Baltimore-Washington, Richmond and Roanoke markets

Director of Accounts, Capital Region (1990 - 1993)

• Total sales within the region - $185 million
• Developed practical and strategic operational plan for each account with specific goals which included case sales, introduction of new and existing items, customer service relations
• Recipient of Campbell Sales Company National Merit Award (career fourth)

Grocery Brands Sales Manager, Capital Region (1986 - 1990)

• Total sales within the region - $25 million - V8 Juice, Franco American, Campbell Beans and Juices
• Developed and communicated strategic plans for each account throughout region
• Reported and analyzed execution of plan with tactical adjustment being made throughout the year based on competitive climate within the market place

Division Supervisor - Eastern Division - Frozen Food, Paramus, NJ (1983 - 1986)

• Directed training of all District Managers (motivation, sales techniques, account work, corporate and local programs), who coordinated local sales force in their respective markets
• Area covered - Maine to North Carolina

District Supervisor - Frozen Food, Washington, DC (1980 - 1983)

• Organized local sales force (eleven direct reports) to secure corporate objectives
• Responsible for over 1,200 stores at the retail level and fifteen accounts at direct headquarter level
• Recipient of Campbell Sales Company National Merit Award (career third)

Sales Specialist - Philadelphia District - Frozen Food, Philadelphia, PA (1976 - 1980)

• Responsible for driving sales in a quota carrying territory, One million dollar territory
• Recipient of Campbell Sales Company National Merit Awards - 1979, 1978

Education B.A., King’s College, Wilkes-Barre, PA, Four-year athletic scholarship
Graduate Studies, Food Marketing, St. Joseph’s University, Philadelphia, PA

Awards Recipient of Reckitt & Colman “TOP” Award - 1996
Recipient of Campbell Sales Company National Awards - 1990, 1982, 1979, 1978