Creative Development Specialist Resume
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Wheeling, IL
Confidential(direct response marketing) Creative Development Specialist > 06.09 - present > Wheeling, IL
- Create online banner ads that increase click-through rates & volume of leads at a low CPM & CPL
- Customize basic campaign performance reports through Mediaplex
- Develop mock ups and front-end HTML for AccuQuote’s two sites
- Generate multivariate tests on landing pages to enhance visitors-to-lead conversion rates
- Design HTML emails, as well as deliver, optimize and track email
- campaigns in Emailvision
- Arrange productions on communication materials including brochures,videos, and direct mail
Confidential
Marketing & Graphics Assistant > 09.08 - 05.09 > Champaign, IL
- Organize student contests and and buzz marketing to get the student body involved and informed
- Created Flash animations for variety of show promotions on-air
- Contact university organizations and local businesses to offer partnership and to ask for sponsorship
Confidential
Graphic Design Intern > 06.08 - 08.08 > Evanston, IL
- Design print materials, logos, media packaging, and other projects in multiple languages for volunteers
- Work closely with translators, quality control and vendors to manage the production process
Confidential Creative Director > 09.06 - 05.08 > Champaign, IL
- Design EOH-branded materials, such as mailings, banners, posters,T-shirts, and giveaways to promote the annual two-day showcase, which generates 20,000 visitors
- Contact high schools and engineering corporations to recruit participants and sponsors for each exhibits
Confidential Graphic Designer > 09.05 - 11.08 > Champaign, IL
- Construct themes and coverage for 300-page yearbook
- Design advertisements for the university newspaper
Education
B.S. Degree Program in Advertising
