| Specific Marketing Capabilities |
- Online / Digital Marketing Expertise
| - Global Business Experience
| - Project Planning Management
| - Innovative Content Creation Messaging
| - Lead Generation Rock Star
|
- Product Launching Development, Execution Evaluation
| - Creative Marketing Strategies
| - Client / Consumer Relations Management CRM
| - Brand Management
- New Business Development
| - Retention Acquisition Programs
|
- SEO SMO SEM PPC
- Campaign Development
| - Web Analytics Reporting Generation
| - Market Research Intelligence
| - Social Media Networks Community Building
| - Mobile Marketing App-Based Marketing
|
| Professional Experience |
| Confidential | Sr. Manager, International Marketing |
- International Marketing Initiatives
- Increased international membership by 25 drove a 50 increase in online activity increased digital and direct mail profitability 20 by developing test strategies, customer-retention and new targeting mailings based on segmentation and modeling results, analyzing customers' activity trends and lifetime value
- Managed international branding and product positioning by developing and refining core brand attributes, positioning, extensions, partnerships, and overall strategy
- Developed cross-channel global marketing campaigns to support branding, traffic/engagement, member acquisition, and product marketing markets include North America as well as Europe and Latin America
- Supervised and directed a 4-person business team on the implementation of international content marketing in 30 medical specialties
- International Market Research
- Established target markets, identified consumer needs, conducted competitive analysis, defined optimal product offering and value proposition for international professionals in the healthcare industry primary focus areas - Europe, Latin America and Canada
|
| Confidential | Sr. Manager, Global Marketing |
- Product Launching and Promotion
- Supported the launch of two, multi-million dollar business products: Elsevier Biofuel and TechSelect executed strategic business initiatives utilizing available resources within budget restraints and deadlines
- Devised innovative multi-channel global marketing campaigns to establish brand awareness and consideration resulting in 1.5 million in profits in 2011: direct mail, internal and third-party emails, press releases and media interviews, online advertising and print, tradeshows, and social networks reviewed data and metrics to track campaign results versus goals
- Proactively conducted market research / analysis identifying market trends, user behaviors, and other complex business issues
- Supervised and coached three-person marketing team to meet client needs prepare comprehensive customer segmentation, communication strategies, project feedback, and sales initiatives
- Managed multiple commerce projects for the Elsevier Alternative Energy department mitigated risk factors through careful analysis of statistical and industry data
- Responsible for cultivating new business relationships with other brands internal and external created partnerships, alliance, and conducted cross promotions - directly impacting the profitability for the company
|
| Professional Experience continued |
| Confidential | Sr. Product Marketing Manager |
- Partner with clients to analyze business needs, develop marketing strategies, and identify best product mix to reach target demographic based on budget > webinars, podcasts, white papers, email promotions, publishing, banner ads, and blogs
- Served as a liaison between business units working with audience development teams, designers, web developer, product teams, and external vendors
- Business Strategy
- Direct development and implementation of B2B marketing campaigns, business strategies and technical requirements for online products and services totaling 2.5 million in proceeds
- Increased revenues an average of 55 from 2007-2008 for all accounts and 75 from 2006-2007
|
| Confidential | Product Marketing Manager |
- Drove strategic planning, development and launch of a new online product and website for the asset group worked with a complex product solution led global virtual teams in New York, Europe, and India
- Produced more than 5 million in new revenue with the launch of the online ratings products
- Led initiative to combine internal, external and acquired databases into one comprehensive database that identified key consumers, personalized customer service and performed market analysis
|
| Confidential | Digital Marketing Manager |
- Directed company's online operation to create an independent website for BusinessWeek.com
- Analyzed site content, presentation and technical requirements developed strategic plan and technical requirements to develop the site tracked industry trends to deliver a highly competitive site
- Increased revenue 3 million by designing and launching creative marketing programs for B2B and B2C clients partnered with IBM, Google, Apple and direct-to-consumer advertising
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| Technical Skills |
- Website Development: Flash, JavaScript, CSS, HTML, SQL
| - Marketing Campaign Tools: Google AdWords
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- Content Mgmt. System: CMS : Joomla, Drupal, Wordpress
| - Project Mgmt.: BaseCamp, QuickBase, Microsoft Projects
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- Creative Tools: Photoshop, Illustrator and Acrobat
| - Web Analysis: Webtrends, Omniture, Google Analytics
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