Marketing Manager Resume Profile

Summary

Executive: Extensive multinational experience in the areas of marketing, planning, and projects. Well trained in achieving goals and high analytical skills. Ability to build and lead cross-functional teams to generate high levels of performance. Expert negotiator and effective communicator.

Developing client portfolios
Business valuation
Preparing and executing Marketing plans
Product launching
Strategy Marketing
Dealing with the media

Preparing and negotiating contracts
Formulating and following-up budgets
Business case study
Preparing and handling financial statements
Product and service costing
Process control and follow-up

WORK EXPERIENCE

Confidential

Volunteer Marketing Manager

Responsible for Marketing Plan, Marketing Research and Forecast builder. Sales Support and acquisition of new customers

Confidential

Consumer transnational company that manufactures and markets personal care products: diapers, wipes, liners, pads, shampoo, perfume, incontinence, among others. US 50 million revenues 2013

Marketing Manager

Leader responsible for the Feminine and Home Care product lines 12 million/year . Developing the marketing strategy, marketing mix management and managing agencies. Responsible for identifying new business opportunities and conducting strategic market research.

Achievements:

Increased Pads' market share from 2.3 to 4.2 , and Lines' from 7.9 to 9.0 by executing changes to packing s changes, price strategy, promotions, and cost review.
Decreased advertising costs by 15 by changing the media mix and the advertising contract.
Launch of ultra-thin pads in Venezuela Market with a budget of US 100k
Confidential Consumer transnational company that manufactures and markets personal care products. US 2,221mm 2013 annual net income world wide Confidential Responsible for leading, developing, and implementing projects to improve product line profitability.

Achievements:

9 improvement in revenues due to the development of an improved design forecast sales model
Decreased runtimes and approval by 50
Generated savings of 14 through optimization of Supply chain methodology
Effectively launched TEMPOS program Total Enterprise Management at Point of Sales
Developmented and implementated the first sell-out process to track customer sales.

Marketing Services Manager

Responsible for achieving sales targets and revenue, market research, customer service channels, pricing strategies, and marketing communications for the Andean s region.

Achievements:

Designed Launched the Andean intranet
Saved 15 on advertising budget by streamlining the media mix, and increased average sales by 17
Improved pricing strategy by territory and customer segment, resulting in an increase in tissue share revenue by 4 p.p.
Launched Kotex Evolution U by Kotex in USA in Venezuela US 200K outcomes
Confidential is the leading integrated telecommunication services provider in Venezuela, with 6.8 million fixed telephony lines, 15.9 million mobile subscribers, nearly 2 million broadband subscribers. In 2013 Cantv reported revenues of US 2,142mm

Product Marketing Manager

Responsible for Voice and Internet product lines. Implementated marketing strategies: pricing, channels, promotions and communications. Launched new products, developed marketing plans, analysed revenues, costs and elasticity.

Achievements:

20 increase in revenues from international long distance price strategy, new plans advertising campaign
VoIP Launch US 50K outcomes
Internet Prepaid Launch US 175K outcomes

Confidential

Designed and implemented communications strategies aimed at retention and customer profitability. Designed and implemented advertising campaigns and CRM. CANTV Club Administration. Customer Segmentation.

Marketing and Planning Consultant

Developed business cases and budgets, budget analysis, developed marketing strategies and launched of plans and products.

Confidential

Leadcompany in the construction of approximately 8,000 units/year.

Financial Planning Coordinator

Developed the financial strategy, assigning and optimizing the economic resources of the company. Valuated new projects and conducted mortgage portfolio management.

Budget Specialist

Responsible for the development of project budgets, cost reports and valuations.

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