Symmary

Confidential Sr. Information Architect UX: : UX Manager 15 Yrs Experience / 7 Direct Reports / 26 Indirect Reports / Architect, Creative Designer UX Manager. 20,000 Award - Winner / Fortune 50 Information Architecture IA Design, User Experience UX and Human Factors Director. At the forefront of UX Interaction Design, Gesture-based Mobile UX, Responsive Framework authoring solutions that leverage emerging technologies, frameworks, and UI stacks. Architected and Design solutions used by over 720,000,000 users. Confidential UX Department Head. 3 direct reports. Serve as both UX Manger and Principal IA for white-labeled, multi-tenant eCommerce and Travel portals for over 3000 banks, integrated with over 40 merchants, serving more than 600,000,000 users. Thorough understanding of user experience UX, including eCommerce UX and Travel UX platforms. Acute knowledge of GDS Sabre, Amadeus, Travelport feeds, associative APIs, and Travel Rewards industry, including: Flight booking, Hotel Booking, Car Rentals, Activities, and more. B2S serves the eCommerce and Travel portal for United States, Canada, and China's largest banks, leveraging custom integrations with over 40 Fortune 1000 merchants in the world. Built UX team and mentor UX team members. Conduct weekly UX lunch-and-learn to identify best practices in emerging technology implementation, UX design patterns, Mobile UX, and defining UX pattern libraries. Currently finished Phase 1 of Apple Rewards-based Architecture Design, emulating store.apple.com and refined UX for consistency across product pillars. Extremely familiar with authenticated and unauthenticated eCommerce user interactions and possibilities, including but not limited to eCommerce design interactions, curated product landing pages, conditional sorting methods, SOLR search, JSON suggestive type, enhanced visual suggestive type menus with appended information visual image panes, anatomy of product tiles grid and list, responsive-ready architecture vs. mobile optimized, product details pages, internationalization challenges, language toggles, shipping methods and anomalies, SPAs, comparator pages, add to cart conversion testing, wish lists, recommendation engines, featured content, floating cart modules, checkout flows, color association CTA and Cart methodologies for increased performance and ease-of-use, and integrating eCommerce platforms into the largest banks in the world, including JP Morgan, Bank of America, FIS, Chase, Citi, RBC. Vast experience integrating with merchants, including Target, Wal-mart, Best Buy, Apple, Toys-R-Us, Babies-R-Us, Bass Pro Shops, Ingram Micro, Arrow, Synnex, and more. Principal Information Architect Confidential Lead User Experience UX Information Architect and Interactive Solution Prototype Expert for Turner TNT/TBS/TCM and AT T. Principal IA for all TBS/TNT/TCM scalable platform architecture, Original TV Series Acquired Series TNTDRAMA.com, TBS.com and TV Series for web and mobile apps. Created a multitude of Mobile Applications, 2nd Device experiences, and Live Simulcast for Turner Networks.

• Fortune 50 Creative Lead: 3 multi-billion dollar companies still use my design on their home page. Fortune 500 clients. Reverse-engineered online marketing campaigns. Career Track: Professional and diverse growth that has placed me in every facet of the online marketing and web production process through positions as VP of Creative Services Web Production, Creative Director, Manager of Web Development, Sr. Interactive Designer, and proven Online Marketer. Award-Winning Designs Architecture: Confidential and named Most sought out graduate in the state of Georgia on a televised Top Story in Atlanta, Georgia May 2000 . SIA Summit International Awards Award, Silver Category Falling Skies 2013 . SIA Award, Gold Category Courgartown 2013 . Entrepreneurial Experience / Start-ups / Creative Executive Management: Most of my 15 years of experience centers around start-ups. Rob White Top 40 under 40 and I attained 36M in venture capital and took MedCenterDirect from basement operations to 2.4B in revenue in the just 36 months. Account Management Experience of multi-billion clientele. Founded 3 companies. Marketed 41 Million of luxury real estate and sport yachts in first 5 months.
• Confidential Across All Major Functions in Web Production Strategic Marketing: Skilled in all areas of UX architecture, functional specifications, user flows, annotations, visual design, prototyping, web production, digital marketing, estimates, creative management, account management, team management, audio deisgn, video production, usability testing, wire-framing, search engine optimization, project management, resource delegation, business analysis, and execution strategy. Consistently exceed company objectives, observed by spot option awards.
• Full Life Cycle Experience: Experience conducting Creative Extractions and Briefs with C-Level Executives, Creation of Creative Briefs, CRM Management, Project Management, Wireframes, Gantt Charts, Resource Allocation, Budgeting, RFPs / Responses, Up selling, Bundling, Market Research, Reverse Engineered Marketing Campaigns, Media and Ad Buying, Design, Development, Traffic Management, Team Building, 360 evaluation on future improvements, SEO, SEM, PPC, Social Media, and Content Analysis.

Selected Achievements Skills

• Principal Information Architect for AT T's Bill Payments system and Special Project Lead 2010 Orchestrated the design and development of a telecomm support website, saving more than 35M annually in call deflection and churn reduction as co-lead. Recruited to serve as Manager of Content Management for AT T BellSouth 2003-2005 . Project managed design of a 500 page, 1M website that has been significantly accredited to be the source of over 35M in cost savings and churn reduction for BellSouth, annually. Co-delegated back-end top-tier programmers, designers, art directors, creative directors, and front-end specialists.
• Helped capture more than 36M in venture capital from Richard Scrushy, founder of HealthSouth. In conjunction with Rob White Top 50 Entrepreneurs, Catalyst Magazine 2002, we sought to obtain venture capital for what became the number one eProcurement system in the healthcare industry, generating over 2.4 Billion in revenue in it's first 3 years of business.
• Skills Overview: Exceptional online marketing Creative with strong written, verbal, presentation, design, and development skills. High efficiency delegator with tactful positive reinforcement, praise, and gifting strategies to keep creatives and developers positive, happy, and efficient. Highly personable and capable of working with other CEOs, SMEs, Marketing Directors, C-Level Executives, family-controlled businesses, and major corporate boards. Proficient in problem solving and implementing solutions under tight deadlines. Hands-on executive, capable of effectively managing high-end web design budgets. Expert wireframe skills using OmniGraffle and Visio. Expert prototyping skills using Flash, Fireworks, and iRise. Expert design skills using Illustrator and Photoshop. Search Engine Optimization SEO Mastery Certification 2005 and SEO Pro certified 2010 . Familiar with Umbraco and Magento content management systems CMS .

Primary Web Applications/Technologies Used, Years Experience and Proficiency both Mac Windows

ActionScript AS2, 14 years, Adanced Flash, 14 years, Expert Apple Keynote, Pages, 4 years, Expert Video Development, 7 years, Mid-advanced Illustrator, 7 years, Novice Photoshop, 13 years, Expert CSS, 6 years, Moderate iRise, 3 years, Moderate Microsoft Project / Merlin, 7 years, Expert Dreamweaver, 8 years, Expert HTML, 15 years, Expert Pro Tools, 8 years, Expert Final Cut Pro, 6 years, Moderate Javascript, 6 years, Moderate Wire-framing, 10 years, Expert Fireworks, 9 years, Expert MS Office, 10 years, Expert Visio / OmniGraffle, 9 / 4 years, Expert Flash Decompiler, 8 years, Expert Pano2VR, 3 years, Expert

Emerging Technologies Studied

Frameworks: Angular, Semantic UI, Bootstrap, Foundation, UIkit, 960 Grid System, Skeleton, Kube, LESS Framework, 52framework, Boilerplate, Helium, Knacss, Groundwork CSS, Gumby, Unsemantic, Fluidable, Ink, Kickoff, Metro UI CSS 2.0, Responsive Boilerplate, Susy GUI-Related: ExtJS, jQuery UI 2.o, Script.acul.us, CreateJS EaseJS, TweenJS, SoundJS, PreloadJS Visualization: SWFObject, SWFAdress flash deep linking, D3.js, Three.js MISC: jsTimeZoneDetect

Recent APIs Studied

• Google APIs: Feed API, Places API, Geocoding API, Prediction API, Static Maps API AT T APIs: Call Management SMS, In-app Messaging from Mobile Number, Location, MMS, Payment, SMS, Speech speech-to-text, Custom APIs: Proprietary, Various company-authored custom APIs Pricing Service, Product Service, SOAP/REST output, Feds, etc. Career Overview / Entrepreneurial and Fortune 500 Experience Bridge2 Solutions Director, Confidential
• Direct User Experience Design efforts for white-labeled eCommerce Travel portal technology company, serving over 3000 banks worldwide.
• Mentor UX Designers Architects
• Create heavily annotated wireframes and user flows OmniGraffle .
• Principal IA for eCommerce, Flights, Hotels, Car Rentals, Event Tickets, Cruise, and Activities Online Portals.
• Manage 5 IAs and 3 designers.
• Produce user flows, wireframes, creative design, and prototypes for eCommerce Travel portals.
• Report to the VP, Technology. Interact with CEO, CTO, SVPs, VPs, Project Managers, Business Analysts, Front-end Developers, Back-end Developers, Information Architects, QA, and Designers on weekly basis.
• UX Design point of contact with outside agencies to supplement staffed resources when projects require more human resources.
• Interviewed over 60 UX UI candidates, Information Architects, and Designers.
• Hiring Manager and decision maker for Principal IA, Information Architects, and Sr. Designers positions within organization.
• Study, Audit, and Author existing technologies, APIs, and development capabilities.
• Study emerging technologies on a weekly basis to understand and make recommendations on what can feasibly be implemented.
• Design pattern and User Experience subject matter expert SME within organization.
• Points of Contact Design User Experience liason between Bridge2 and large design/development 3rd party organizations.
• Hiring / Firing Manager for all UX, Design, and Creative Personnel.
• Future Roadmap strategist, idea generator, and estimator for UX Design project hours.
• Estimates for projects in excess of 20,000 hours.
• Regularly give positive affirmation and reward mechanisms to internal UX / Design team to boost productivity and encourage team members to create their best work while at B2S. Conduct one-on-one meetings with team members.
• Authored Grid System, Responsive Design Architecture, and page-by-page Functionality for New eCommerce, Travel, Flights, Hotels, Car Rentals, Cruises, Event Tickets, and Activities portals.

Confidential Principal Information Architect,

• Created UX deliverables, including wireframes and annotations Visio, User Flows Visio, and Prototypes iRise .
• Principal IA for Turner Entertainment Network's Highest Budget projects for mobile desktop.
• Principal IA for Turner's Next Gen Core Video Player.
• Principal IA for Turner's Festival Award Mobile Framework Application, scalable architecture for Turner Classic Movies Film Festival App, SAG Awards Mobile App, Just for Laughs Mobile App, AFI Awards App.
• Principal IA for TNT Redesign 2013 .
• Principal IA for TBS Redesign 2013 .
• Principal IA for TNT/TBS App, integrating LIVE Multi-channel Simulcasting.
• Mentor other IAs and create standardizations for processes, scalable coding, and UX teams.
• Enhance UX in both function and accessibility and the color blind.
• Lead IA on Turner's TV Everywhere project and simulcasting.
• Lead IA for Turner's Acquired TV Series architecture and Principal Advisor for all new TV series.
• Regularly report to VP TBS/TNT/TCM and SVP on weekly basis.
• Confidential Lead UX Information Architect,
• Created UX deliverables, including wireframes and annotations Visio, user flows Visio, and prototypes iRise .
• Principal IA Bill Payments Desktop / Mobile
• Principal IA eSupport Mobile
• Principal IA Mobile Design Patterns Global across all business pillars.
• Principal IA Special Projects IPv6 Port Forwarding, Top Call Drivers, Hard to Find, National Instance.
• IA for AT T's largest Mobile Project to date.
• Though primarily Bill Payment Lead, worked across all areas of business web/mobile Shop, MyATT, Support, .NET . Created wireframes, user flows, heuristics and data-driven decision making using Omniture, Foresee and TreeJack IA analytic tools.
• Lead Billing Payments Information Architecture IA efforts for att.com, AT T's largest online accounts receivable, at 2B per month. Billing Payments is also AT T's most trafficked area online, at 1.5 Million interactions per month.
• IA Solution Lead for 26 Million National Consumer Instance project.
• IA Solution Lead for 8 Million Bill Payments / Billing Enhancements / Wireless Payment Arrangements
• IA Solution Lead for Mobile Troubleshoot Resolve Framework for 3000 troubleshoot resolve articles.
• Team IA Solution Lead for ATT Global Video Player includes advanced transcription accessibility options .
• Team IA Solution Lead for Site-wide Special Projects Team. Tasked solving UX issues for highest call drivers.
• Regularly interact with Sr. Business Analysts, various Directors, Senior VPs, and Executive VPs.
• Visio, OmniGraffle, Adobe Suite expert. Experience building custom macros for higher workflow efficiency.
• Photoshop, Paint.net, Fireworks, Flash high efficiency for prototyping, designing, and working prototypes including interactive capabilities . Desktop, mobile device, AJAX, jQuery, and next generation interaction methodologies.
• When needed I can provide support documentation and educate those that do not understand certain business decisions based on Human Computer Interaction HCI, Psychology of Selling, User Experience, and Best Practices
• Delegated tasks and mentored designers for a team of 4 internally, and 3 external resources while managing an annual budget in excess of 10 Million. Served as principal design leader to create the front-end for an online Help Portal for BellSouth, helping to save more than 35M annually through call deflection, churn reduction, and customer satisfaction. Coached four on best practices, deployment, and architectural compliance with instruction, usability testing theory, navigational elements, and mentoring.
• Negotiations with internal legal group to acquire security variances during initial staging setup were acquired during interim period. Organized and met with focus groups to elicit requirements and metrics of business operations. Defined and documented business processes, state charts, and activity diagrams. Supported and trained personnel on finished products. Coordinated SDL testing for approval before project launch to production.
• Involved in 20,000/day usability testing, created user tasks and test sets, and used data to re-architect and modify wireframes / design to suit needs based on real-life user feedback.
• StomperNet Confidential Left proactively after internal lawsuit between founders
• Created Marketing Retention Strategies for a 1000 subscriber base at rate of 800/mo per subscriber.
• Taught design strategy, subscriber strategy, opt-in strategy, converstion strategy, squeeze pages, SEO, PPC, reverse-engineer online marketing, and online marketing strategy to millionaire clientele.
• At the forefront of Design, SEO, PPC, Conversion, Usability, Analytics, Testing, Social Media, Blogging, Copywriting, Video Marketing, Email Marketing, eCommerce, Affiliate Marketing, and Information Products.
• Created process documentation and managed incoming traffic / production requests.
• Created 1 year strategies with quarterly and weekly target dates for product / services launches.
• Delegation to 8 direct reports and 23 indirect reports from Georgia, India, Colorado, Costa Rica, and Ukraine.
• Hands-on front-end design, flash, sound design, video, digital ads, SEO and coding.
• Creative Director and led both Creative and Development departments.
• Creative Direction, Web Design, Web Standards, Video Direction, Internet Marketing, Digital Products, Project Management, Resource Allocation, Eduction, Mentoring, and Delegation.
• Exceptional understanding of multi-million dollar intellectual property product launches and services.
• Confidential Senior Information Architect / Senior Interaction Designer, Work directly with CEO, CMO, CTO, VP of Sales, and Creative/Development teams on weekly basis. On location client interviews, creative extractions, and expert consulting for external C-Level executives in charge of multi-billion dollar corporations. Suggest online strategy and close deals through power of suggestion, emotional drive, and transfer of enthusiasm. Creation of Fortune 100, 500, 1000 websites and microsites. Senior Creative Lead on multiple Fortune 500 accounts, simutaneously. Conducted Creative Extractions with the C-Level executives of major Fortune 500 executive boards and SMEs. Creation of wireframes, showing information architecture, usability, major calls to action, and guidelines for functionality. Experience coaching internal team on creative projects, creative directing video houses on web-based after effects video projects, implementing XML-driven Flash solutions adminable thru Umbraco CMS and SVN.
• Proactively creating internal Organic SEO strategic plan to increase our company's range of services.
• Changed Billing practices for interactive projects to create higher quality experiences, capture additional revenue for interactive design projects, all while enhancing the impression and increased retention.
• Hands-on front-end design, flash, sound design, video, digital ads, SEO and coding.
• Chroma-key Green Screen video direction, capture, After Effects pre and post editing.
• Also served as internal SEO Advisor for online marketing strategy and service offering.

Confidential Founder Creative Director,

• After earning 40,000 in one month from the viatical company I generated online leads for, I used that capital to start a boutique web-design company for small business and Fortune 100 companies special projects.
• Built a team of 7 in 12 months.
• Created website for King Systems, Colorado's largest custom A/V specialists.
• Created intranet for USAF for the scheduling maintenance of bomber jets.
• Created website for 1B oligopoly, WC Bradley for 40,000

Confidential Creative Director SEO/SEM Manager,

• Managed all online marketing efforts for a 200M
• Awarded approximately 40,000 in first year dividends for performance, in addition to base income. Responsible for the design, development, maintenance, marketing, search engine optimization, search engine marketing, and online presence for three companies owned and operated by employer, Jim Torchia. Managed internal and external teams to meet the corporate objectives and target goals. In the first 3 months, I increased online sales leads by 40M.
• Hold a SEO Mastery Certification for SEO/SEM and successfully accomplished top rankings for keywords and key phrases in the four major search engines Google, MSN, Yahoo, Ask Jeeves with limited software use, using a style know as organic search engine optimization. Coordinated and implemented link exchange campaigns, Google Ads, Yahoo Directory listings, and DMOZ listings. Acute knowledge of search engine optimization, Google Sitemap, Google Sandbox, Google Analytics, robot.txt files, Wordtracker, and advanced SEO methodologies.
• Negotiated dividend on online inquires that converted to sales linked to performance and SEO efforts.
• Worked with advertising agencies, negotiated contracts, and conducted market research.
• Wrote cancer articles, resource pages, and upcoming cancer-fighting practices.
• Responsible for over 4 websites, each containing dozens of pages, including design, SEO, marketing, metric reporting, updates, ad monitoring and evaluation using Bid Optimization Pro.
• Hands-on front-end design, flash, sound design, video, digital ads, SEO, SEM, Ad monitoring, and coding.