SUMMARY

• Innovative marketing and advertising professional with experience targeting both consumer and business-to-business audiences. Highly seasoned in establishing brand strategies tied t business objectives. Focused on ROI and results reporting with a reputation for creatively channeling target audiences through the engagement funnel from awareness t evangelism. Proficient in developing qualitative and quantitative market research methodologies, insight mining and white space identification. Skilled in budget development and management. Proven track record of effective resource management and building teams that are closely aligned t established marketing strategies.
• Branding Strategic Plan Development and Execution Digital Inbound Marketing Content Marketing Demand Lead Generation Sales Support Programs Retention Marketing New Product Launches Product Marketing Market Research Management Marketplace/Competitor Monitoring Customer Segmentation Customer Personas Consumer Insight Proactive Problem Solving Budgeting Cross Functional Relationship and Team Building Employee Development and Mentorship

EXPERIENCE

Confidential

Marketing Director

• Lead corporate rebrand effort and manage all brand initiatives ensuring alignment with corporate KPIs. Lead productization and bundling strategy as well as development of a product roadmap. Lead verticalized segmentation and go-to-market strategy. Develop and implement:
• Inbound marketing
• SEM/PPC
• SEO
• Digital display plus retargeting strategy
• Affiliate marketing program
• Optimizing site conversion with A/B testing
• Content Marketing Syndication
• White papers
• Case studies
• Testimonials
• How-t guides and checklists
• Sales Support
• Mapping marketing tools t sales cycle
• Brand collateral
• Product collateral
• Sell Sheets
• Sales presentations
• HTML email campaigning
• PR and Analyst Relations
• Event strategy and implementation

Confidential

IP, Cloud and SaaS products and services provider t small and medium businesses supported by a world-class network and the strength and stability of the world's largest telecommunications company

Sr. Marketing Manager

Lead corporate rebrand effort and manage all brand initiatives ensuring alignment with corporate KPIs. Launch innovative web presence product as well as complete upsell strategy delivering increased stickiness and improved monthly recurring revenue. Develop and implement complete retail lead generation marketing plan including SEM, SEO, digital display, lead aggregation, affiliate marketing, microsites, videos, whitepapers and case studies. Responsible for all product content on Verio.com and recently launched Veri Business Automation platform, Verio's core product and SaaS application marketplace. Lead SaaS provider white label marketing strategy, product naming and log development. Develop Veri Business Application business case and ROI scenari for OEM business development communications.

Confidential

Sr. Marketing Communications Manager

Brand planning and development. Reinvent sales tools and regional look and feel. Develop and manage integrated customer retention campaign, implementation and results analysis strategy. Establish new footprint lead generation strategy, redefining sales stage definitions and go-to-market tactical plans. Plan, implement and analyze annual advertising plan. Develop and implement marketing communications department operational and procedural efficiencies.

Confidential

Online Lead Delivery and Management Provider in the Home Services and Remodeling Industry

Sr. Marketing Manager

Establish KPI metrics methodology. Development of a process for defining and capturing customer share of wallet and lifetime value metrics. Develop complete annual service professional communications plan. Negotiate and implement key trade partner co-marketing calendars. Conceive and develop trade partner value-add package including productizing proprietary industry data and trend analysis. Develop and execute SEM and display advertising campaigns, including trafficking through DART.

Confidential

Full service advertising agency

Account Director

Develop over arching brand and position strategies aligned with client business objectives. Establish research methodologies including brand, position and messaging receptivity studies, AAU, TURF, online surveys, focus groups, price elasticity studies and segmentation studies. Interpret research data t develop innovative marketing and communications strategies. Analyze competitive and marketplace dynamics and evaluate and report brand performance against business objectives. Design annual marketing communications plans that include SWOT analysis, brand mapping, product lifecycle analysis, audience segmentation and profiling and tactical recommendations. Manage overall marketplace execution against annual budgets and maintain projected cash flow. Serve at lead digital strategist on the Mountain Dew brand, Serve as key member of the agency's new business team, publicly representing the agency's brand.

Key Accomplishments:

• Identified product mix gaps and recommended new product introductions that resulted in net sales increases an average of 9.23 over same period pervious year.
• Maintained 9 consecutive quarters of same store sales growth
• Developed a push/pull go-to-market strategy, targeting consumers and resellers simultaneously that resulted in over 1,200 retailers and 50,000 customers in the first year.
• Increased agency profitability on my accounts by 62 over a six-year period.
• Initiated and managed an increase in team productivity, reducing the number of hours spent on my accounts by 38

Confidential

Director, Client Services Department

Supervise account service department including the alignment with agency resource with agency growth and profitability strategies. Collaborate with the agency's executive team t develop P L projections and subsequent oversight for departmental P L. Creative brand and position strategy formulation on all agency accounts. Comprehensive communications planning. Insightful market, industry and competitive research design and analysis.

Key Accomplishments:

• Developed agency resource and departmental growth plan, resulting in 5 new employees
• Key in increasing the agency's top line by 23
• Production of a new agency business plan including strategic marketing initiatives and development of a proprietary strategic marketing process t serve as the agency's point of differentiation
• Drove the process of introducing product-specific brand managers t my client's organizational structure

Account Supervisor

Key Accomplishments:

• Increased client web traffic by 30 which resulted in a lucrative acquisition by large, multi-national publisher
• Initiated and coordinated a comprehensive market research project which led t the introduction a print brand campaign in place of previous price/promotions focused campaigns. The resulting tw print ad campaigns tested extremely well in national focus groups and contributed t an increase in revenue by 18
• Led Sun Microsystems's launch of the iForce server system t the value added reseller VAR community, which led t almost 60 VAR penetration the first year

Senior Account Manager

Confidential

Account Manager

Confidential